隨著我國經濟的發展，國民生活水準的提高，旅遊者的心理逐漸成熟並趨於多樣化。旅遊者尤其是城市居民在選擇旅遊目的地的時候，更願意前往那些遠離城市的喧鬧，充滿寧靜，可以充分放鬆身心，融入大自然的地方。鄉村旅遊產品的開發設計就是在這樣一個環境下迅速發展起來的。本文通過對鄉村旅遊產品開發設計的現狀分析以及對濟南市鄉村旅遊產品的分類，並進行SWOT分析，發現存在的問題，提出鄉村旅遊產品開發的原則和開發對策，把農業與旅遊業充分結合，帶動農村相關產業的發展，從而調整和優化農業結構，實現旅遊業與農村經濟的共贏。

With the development of our national economy, the national standard of living rise, tourists' psychological gradually mature and tend diversification. Tourists especially urban residents in choosing tourist destination, more willing to those free from the noise of the city, full of peace, may fully relax, into the nature of place. Rural tourism product development design is in such an environment has been developed rapidly. This article through to rural tourism product development design status analysis and in jinan rural tourism products, according to the classification of SWOT analysis found that the existent problems and puts forward the principle of rural tourism product development and exploitation countermeasure, the agricultural and tourism to fully combine the countryside development of relevant industries, thus the agricultural structure adjustment and optimization of tourism and the rural economy, realizing win-win situation.