The purpose of this paper is to examine by simulation the different consumers how to choose the investment-oriented insurance (IOI) or buy-term-and-invest-the difference (BTID) strategies in their own conditions for financial needs. The results of simulation have shown that IOI strategy should be employed when the consumers with higher insurance age and longer policy period, and furthermore, consumers of purchasing investment-oriented insurance products should choose policies with lower loading expense, lower insurance cost or higher ratio of insured amount to premium. In addition, BTID strategy should be used when the insurance age is younger, the insurance period is shorter or insured amount to premium ratio is lower.