Watching internet video on the webcast video platform has become popular among internet users. Successful usage of internet video webcast in the Sunflower Student Movement and in the following Taipei mayor campaign had presented its capability against current major media. Based on theories from the innovation decision process, needs and wants, and reward forms, this thesis focused on how and why users used the webcast video platforms. The case study conducted in-depth interviews with the support of personal observations. Secondary data were from webcast video portals and the FIND websites. These data were used together to establish data triangulation. Embedded units Analysis was the method for data analysis. The findings showed that users were from on-line communities. Easy and fun to use, with on-the-scene interactions, made it attractive to new users. Publishers satisfied their needs and wants of self-esteem and self-fulfillment during the process of continuous usage, while audiences satisfied their needs and wants of socialization in the process. There were two kinds of reward that can affect continuous usage of the webcast video platform, and spiritual reward plays a more important role than material reward.