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題名:A Conceptual Model of Facebook's Marketing Utilization in Taiwan Hotels
書刊名:休閒事業研究
作者:Liao, Shu-hsienChung, Yu-chunChang, Wen-jung
出版日期:2017
卷期:15:1
頁次:頁1-18
主題關鍵詞:InteractivityEngagementTrustPurchase intentionWord-of-mouthConsumer behaviorFan pageSocial mediaHospitality
原始連結:連回原系統網址new window
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其他
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圖書論文
1.Sigala, M.(2008)。Web 2.0, social marketing strategies and distribution channels for city destinations: Enhancing the participatory role of travels and exploiting their collective intelligence。Information communication technologies and city marketing: Digital opportunities for cities around the world。Hershey, PA:Information Science Publishing。  new window
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