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題名:休閒農業區景點烙印的決定因素
書刊名:休閒事業研究
作者:顏財發
作者(外文):Yen, Tsai-fa
出版日期:2016
卷期:14:1
頁次:頁25-37
主題關鍵詞:休閒農業區景點烙印景點行銷景點印象Leisure agricultural parkPlace brandingPlace marketingPlace image
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:10
  • 點閱點閱:7
面對新興觀光景點竄起,旅遊目的地多元化且競爭白熱化之全球觀光趨勢,台灣的休閒農業究竟要如何因應全球觀光趨勢,成為有趣的研究課題。本研究之目的即為透過文獻探討與訪談,找出休閒農業區景點烙印的關鍵因素,提供業者與後續研究參考。研究發現,休閒農業區景點烙印的關鍵因素為有紀念性的建築景觀、體驗活動、行銷活動與景點信譽,建議有意加強景點烙印之業者從這個方向著手改進,後續研究者可探討這些措施對遊客吸引力與重遊意願之影響。
The globalization trend of tourism comes from new tourist sites raised, the diversity of destinations, and the much more competitiveness of them. How to reflect the trend for Taiwanese leisure agriculture has become an interesting issue. The objective of this study is to clarify the determinants of place branding for leisure agricultural park and offering some suggestions for further researchers through literature review and depth interview. The findings show that the determinants of place branding for leisure agricultural park contain monumental buildings and landscape, experience activities, marketing activities, and reputations. Managers of the parks can improve their place image by this way. Further researchers can explore the impacts of these factors on attractiveness and revisit intentions of tourists.
期刊論文
1.Tasci, A. D. A.、Gartner, W. C.、Cavusgil, S. T.(2007)。Measurement of destination brand bias using a quasi-experimental design。Tourism Management,28(6),1529-1540。  new window
2.Gartner, William C.(1994)。Image Formation Process。Journal of Travel & Tourism Marketing,2(2/3),191-216。  new window
3.Hu, Y.、Ritchie, B. J. R.(1993)。Measuring destination attractiveness: A contextual aproach。Journal of Travel Research,32(2),25-34。  new window
4.MacKay, K. J.、Fesenmaier, D. R.(1997)。Pictorial element of destination in image formation。Annals of Tourism research,24(3),537-565。  new window
5.Keller, Kevin L.、Lehmann, Donald R.(2006)。Brands and Branding: Research Findings and Future Priorities。Marketing Science,25(6),740-759。  new window
6.Tobias, S.、Wahl, P. M.(2013)。Can Place Branding Support Landscape Conservation in City-regions? A Case Study from Switzerland。Land Use Policy,30(1),266-275。  new window
7.Anholt, S.(2010)。Definitions of place branding--Working towards a resolution。Place Branding and Public Diplomacy,6,1-10。  new window
8.Riza, M.、Doratli, N.、Fasli, M.(2012)。City branding and identity。Procedia--Social and Behavioral Sciences,35,293-300。  new window
會議論文
1.顏財發(2013)。台灣農業旅遊產業競爭力之研究。2013中華觀光管理學會學術研討會。嘉義:國立嘉義大學觀光休閒管理研究所。  延伸查詢new window
學位論文
1.顏財發(2011)。關係投資、公平性與關係品質對遊客忠誠度的影響之研究:以北京與宜蘭休閒農場為例(博士論文)。國立屏東科技大學。  延伸查詢new window
圖書
1.段兆麟(2011)。休閒農業--體驗的觀點。台北:偉華書局。  延伸查詢new window
2.Koter, P.、Haider, D. H.、Rein, I.(1993)。Marketing Places: Attracting Investment, Industry and Tourism to Cities States and Nations。The Free Press。  new window
3.Kotler, P.、Bowen, L.、Makens, J.(2010)。Marketing for hospitality and tourism。Upper Saddle River, New Jersey:Pearson Prentice Hall。  new window
4.鄭健雄(2006)。休閒農業管理--企業經營觀點。臺北:雙葉書廊。new window  延伸查詢new window
5.林重新(2001)。教育研究法。台北:揚智出版社。  延伸查詢new window
6.陳昭郎(2011)。休閒農業概論。台北:全華出版社。  延伸查詢new window
7.張紹勳(2006)。研究方法。臺中市:滄海書局。  延伸查詢new window
8.Aaker, D. A.(2002)。Building strong brands。London, England:Simon & Schuster。  new window
9.王文科(2000)。質的教育研究法。師大書苑。  延伸查詢new window
10.Aaker, David A.(1991)。Managing Brand Equity。The Free Press。  new window
11.Maykut, P. S.、Morehouse, R.(1994)。Beginning Qualitative Research--A Philosophic and Practical Guide。The Falmer Press。  new window
12.Kotler, P.、Asplund, C.、Rein, I.、Heider, D. H.(1999)。Marketing Places Europe: Attracting Investments, Industries, Residents and Visitors to European Cities, Communities, Regions and Nations。London:Pearson Education Ltd.。  new window
其他
1.中華民國交通部觀光局(2001)。觀光政策白皮書,http://admin.taiwan.net.tw/auser/b/wpage/chp1/1_1.1.htm。  延伸查詢new window
 
 
 
 
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