創新是產業賴以生存的法寶，創新目的旨在提供消費者新穎的產品或服務。產業創新以工業產品居多，而生活商品系列之創新則較少。近年來休閒產業逐漸受到各國的重視，因此休閒生活商品之設計與創新已成為不可或缺的一環。本研究以 MPAM法 (multi-process analysis method)為創新工具，探討休閒腳踏車之功能、造型與性能之創新關鍵因子。研究目的乃在探索消費者對休閒腳踏車之創新的需求及期望。以晤談 -問卷法方式蒐集資料，並以 MPAM法，歸納萃取最重要的創新關鍵因子。以台南地區大專學生為研究對象。研究結果發現年輕族群對於休閒腳踏車創新需求，最為重視者為安全性、品質性、輕巧性、多元性、獨特性及數位性。以此提出滿足消費者需求的創新設計，期能提供休閒腳踏車設計之參考。

Innovation is critical to an industry’s survival. Companies seek to provide consumers with innovative products or services. Numerous methods are employed in pursuit of industrial innovations; however, most of these methods are focused on creating innovative new products and not on innovating familiar, everyday items. In recent years, recreational services have become an integral aspect of the service industry; therefore, the innovation of quotidian recreational items should be addressed. A multi-process analysis method (MPAM) was adopted in this study to explore the characteristics of function, style, and efficiency and apply them in innovation a leisure bicycle. The study investigated consumers’ needs and expectations regarding the innovation of leisure bicycles. Interviews and questionnaires were used to collect data, and the MPAM was used to summarize and extract the critical characteristics for innovation. University students in the Tainan area were used as the survey population. The research revealed that the characteristics that young people favor in a leisure bicycle are security, quality, lightness, convenience, multiple, uniqueness, and technical digit. These characteristics can be used to provide a reference for Taiwanese leisure bicycle manufacturers to develop a product that satisfies consumers’ innovation demands.