Human has long been possessing the intrinsic capability of imitation on making objects for use since the human existed in the earth. Some animals or plants with specific appearance and characteristics are the targets for imitation. Designers also imitate these animals and plants on their appearances, functions and colors and create new designs to solve human living problems. However, the improvement of human living quality has made products become various and complicated. The transformation of bionic concept into the innovative product is worthy of further exploration. The objective of this paper is then using bionic concept in the design of coffee makers to explore the applicability of bionics design. The research first collected and analyzed the characteristics of creature and developed a database. The factor analysis and fuzzy evaluation analysis are used to construct adjective vocabulary for the identification of relationships of characteristic attributes among the creature. The form design process of coffee makers is employed based on the bionic concept. It is expected that the proposed approach of using bionic concept in product form design will provide designers with an alternative way of product form generation.