Investigating the Role of Government Policy and the Environment on Locals’ Loyalty to Spring Music Festivals_

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題名：	Investigating the Role of Government Policy and the Environment on Locals’ Loyalty to Spring Music Festivals
書刊名：	Contemporary Management Research
作者：	Lee, Yao-kuei／Liu, Tsai-lung／Chung, Fang-tsen／Ho, Hsiao-hui
出版日期：	2015
卷期：	11:1
頁次：	頁35-54
主題關鍵詞：	Festival loyalty；Festivalscape；Perceived value；Music festival
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:0 點閱:6

This paper explores the importance of government policy and the environment in determining locals’ perceived value of and loyalty to festivals. Although past studies have analyzed attendee loyalty, little research has examined the perspectives of local businesses and residents. Locals with unsatisfactory experiences can hinder festivals from being held. This study applied a structural equation model (SEM) approach to investigate the responses of locals to spring music festivals in southern Taiwan. The results indicated that both government policy and the environment affected perceived value, which consequently influenced loyalty. Implications are drawn for government policy support, festival management, and tourism.

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其他
1.	Global-Views-Monthly(2013)。Festivals make Taiwan a carnival island，http://www.gvm.com.tw/Boardcontent_21740.html。

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