| 期刊論文1. | Bowker, A.、Gadbois, S.、Cornock, B.(2003)。Sports participation and self-esteem: Variations as a function of gender and gender role orientation。Sex Roles,49(1/2),47-58。 | 2. | Agrawal, Jagdish、Kamakura, W. A.(1995)。The economic worth of celebrity endorsers: an event study analysis。Journal of Marketing,59(3),56-62。 | 3. | Solomon, M. R.、Ashmore, R. D.、Longo, L. C.(1992)。The beauty match-up hypothesis: Congruence between types of beauty and product images in advertising。Journal of Advertising,21(4),23-34。 | 4. | Jansen, Sue Curry、Sabo, Don(1994)。The Sport/War Metaphor: Hegemonic Masculinity, the Persian Gulf War, and the New World Order。Sociology of Sport Journal,11(1),1-17。 | 5. | Choi, S. M.、Lee, W. N.、Kim, H. J.(2005)。Lessons from the rich and famous: a cross-cultural comparison of celebrity endorsement in advertising。Journal of Advertising,34(2),85-98。 | 6. | Connell, R. W.、Wood, Julian(2005)。Globalization and Business Masculinities。Men and Masculinities,7(4),347-364。 | 7. | Yang, X. S.、Sparks, R.、Li, M.(2008)。Sports sponsorship as a strategic investment in China: Perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics。International Journal of Sports Marketing & Sponsorship,10(1),63-78。 | 8. | Courtney, Alice E.、Lockeretz, Sarah Wernick(1971)。A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements。Journal of Marketing Research,8(1),92-95。 | 9. | Messner, M. A.(1990)。When bodies are weapons: Masculinity and violence in sport。International Review for the Sociology of Sport,25,203-220。 | 10. | Kilburn, David(1998)。Star power。Adweek,39(2),20-21。 | 11. | Bush, Alan J.、Martin, Craig A.、Bush, Victoria D.(2004)。Sports celebrity influence on the behavioral intentions of generation Y。Journal of Advertising Research,44(1),108-118。 | 12. | Sirakaya, E.、Sonmez, S.(2000)。Gender images in state tourism brochures: An overlooked area in socially responsible tourism marketing。Journal of Travel Research,38(4),353-362。 | 13. | Connell, R. W.(1998)。Masculinities and globalization。Men and Masculinities,1,3-23。 | 14. | Connell, R. W.(1993)。The Big Picture: Masculinities in Recent World History。Theory and Society,22(5),597-623。 | 15. | Frith, K. T.、Sengupta, S.(1991)。Individualism and advertising: A cross-cultural comparison。Media Asia,18(4),191-194。 | 16. | 袁支翔、蕭蘋(20110400)。展售男性氣概:男性生活時尚雜誌呈現的新男性形象分析(1997-2006年)。新聞學研究,107,207-243。 延伸查詢 | 17. | Alexander, S. M.(2003)。Stylish hard bodies: Branded masculinity in Men's Health magazine。Sociological Perspectives,46,535-554。 | 18. | Boni, F.(2002)。Framing Media Masculinities: Men's Lifestyle Magazines and the Biopolitics of the Male Body。European Journal of Communication,17,465-478。 | 19. | Broccias, C.、Canepa, D.(2005)。The body, the mind and the arts: An investigation into the major metaphor types used in football match reports。ESP Across Cultures,2,21-33。 | 20. | Bryson, L.(1987)。Sport and the maintenance of masculine hegemony。Women's Studies International Forum,10,349-360。 | 21. | Budgeon, S.(2003)。Identity as an embodied event。Body and Society,9(1),35-55。 | 22. | Davis, K.(2002)。"A dubious equality": Men, women and cosmetic surgery。Body & Society,8(1),49-65。 | 23. | Englis, B. G.、Solomon, M. R.、Ashmore, R. D.(1994)。Beauty before the eyes of beholders: The cultural encoding of beauty types in magazine advertising and music television。Journal of Advertising,23(2),49-64。 | 24. | Frith, K. T.、Cheng, H.、Shaw, P.(2004)。Race and beauty: A comparison of Asian and Western models in women's magazine advertisements。Sex Roles,50(1/2),53-61。 | 25. | Harris, J.、Clayton, B.(2002)。Femininity, masculinity, physicality and the English tabloid press: The case of Anna Kournikova。International Review for the Sociology of Sport,37,397-413。 | 26. | Harry, J.(1995)。Sports ideology, attitudes toward women, and anti-homosexual attitudes。Sex Roles,32,109-116。 | 27. | Hirose, A.、Pih, K. K.-H.(2010)。Men who strike and men who submit: Hegemonic and marginalized masculinities in mixed martial arts。Men and Masculinities,13,190-209。 | 28. | Holbrook, M. B.(1987)。Mirror, mirror, on the wall, what's unfair in the reflections on advertising?。The Journal of Marketing,51(3),95-103。 | 29. | Kolbe, R. H.、Albanese, P. J.(1996)。Man to man: A content analysis of sole-male images in male-audience magazines。Journal of Advertising,25,1-20。 | 30. | Lear, K. E.、Runyan, R. C.、Whitaker, W. H.(2009)。Sports celebrity endorsements in retail products advertising。International Journal of Retail & Distribution Management,37,308-321。 | 31. | Lines, Gill(2001)。Villains, fools or heroes? Sports stars as role models for young people。Leisure Studies,20(4),285-303。 | 32. | Mager, J.、Helgeson, J.(2011)。Fifty years of advertising images: Some changing perspectives on role portrayals along with enduring consistencies。Sex Roles,64,238-252。 | 33. | Peng, T. K.(2006)。Construct validation of the Bem Sex Role Inventory in Taiwan。Sex Roles,55(11/12),843-851。 | 34. | Messner, M. A.、Hunt, D.、Dunbar, M.、Chen, P.、Lapp, J.、Miller, P.(1999)。Boys to men: Sports media: Messages about masculinity: A national poll of children, focus groups, and content analysis of sports programs and commercials。Children Now。 | 35. | Ricciardelli, R.、Clow, K. A.、White, P.(2010)。Investigating hegemonic masculinity: Portrayals of masculinity in men's lifestyle magazines。Sex Roles,63,64-78。 | 36. | Schaefer, A. D.、Parker, R. S.、Kent, J. L.(2010)。A comparison of American and Chinese consumers' attitudes toward athlete celebrity endorsers。Journal of Sport Administration & Supervision,2(1),31-40。 | 37. | Shaw, P.(1999)。Internationalization of the women's magazine industry in Taiwan: Context, process and influence。Asian Journal of Communication,9(2),17-38。 | 38. | Stone, G.、Joseph, M.、Jones, M.(2003)。An exploratory study on the use of sports celebrities in advertising: A content analysis。Sport Marketing Quarterly,12(2),94-102。 | 39. | Tan, Y.、Shaw, P.、Cheng, H.、Kim, K. K.(2013)。The construction of masculinity: A cross-cultural analysis of men's lifestyle magazine advertisements。Sex Roles,69,237-249。 | 40. | Toffoletti, K.(2007)。How is gender-based violence covered in the sporting news? An account of the Australian Football League sex scandal。Women's Studies International Forum,30,427-438。 | 41. | Vigorito, A. J.、Curry, T. J.(1998)。Marketing masculinity: Gender identity and popular magazines。Sex Roles,39,135-152。 | 42. | Wienke, C.(1998)。Negotiating the male body: Men, masculinity, and cultural ideals。Journal of Men's Studies,6,255-282。 | 43. | Weinstein, M. D.、Smith, M. D.、Wiesenthal, D. L.(1995)。Masculinity and hockey violence。Sex Roles,33,831-847。 | 44. | Zhang, J.、Norvilitis, J. M.、Jin, S.(2001)。Measuring gender orientation with the Bem Sex Role Inventory in Chinese culture。Sex Roles,44,237-251。 | 45. | 黃淑玲(20040600)。男性研究需要被納入教科書與性別研究課程。女學學誌,17,116-123。 延伸查詢 | 46. | Connell, Raewyn W.、Messerschmidt, James W.(2005)。Hegemonic Masculinity: Rethinking the Concept。Gender and Society,19(6),829-859。 | 圖書1. | Wells, William D.、Moriarty, Sandra Ernst、Burnett, John(2005)。Advertising: Principles and Practice。Prentice-Hall, Inc.。 | 2. | Connell, R. W.(2000)。The Men and the Boys。University of California Press。 | 3. | Song, Geng(2004)。The Fragile Scholar: Power and Masculinity in Chinese Culture。Hong Kong:Hong Kong University Press。 | 4. | Louie, Kam(2002)。Theorising Chinese Masculinity: Society and Gender in China。Cambridge University Press。 | 5. | Goffman, Erving(1979)。Gender Advertisements。New York, NY:Harper & Row。 | 6. | Belch, George E.、Belch, Michael A.(2003)。Advertising and promotion: An integrated marketing communications perspective。McGraw-Hill。 | 7. | Pountain, Dick、Robins, David(2000)。Cool Rules: Anatomy of an Attitude。Reaktion Books。 | 8. | Artz, L.、Murphy, B. O.(2000)。Cultural hegemony in the United States。Thousand Oaks, CA:Sage。 | 9. | Crewe, B.(2003)。Representing men: Cultural production and producers in the men's magazine market。Oxford:Berg。 | 10. | Kimmel, M. S.、Messner, M. A.(2004)。Men's lives。Boston, MA:Allyn & Bacon。 | 11. | Pope, Harrison G. Jr.、Phillips, Katharine A.、Olivardia, Roberto(2000)。The Adonis Complex: The Secret Crisis of Male Body Obsession。Simon and Schuster。 | 12. | Kress, Gunther R.、Van Leeuwen, Theo(1996)。Reading Images: The Grammar of Visual Design。Routledge。 | 其他1. | Burkitt, L.(2008)。China's top 25 stars,http://www.forbes.com/global/2008/0630/049.html。 | 圖書論文1. | Dworkin, S. L.、Wachs, F. L.(2000)。The morality/manhood paradox: Masculinity, sport and the media。Masculinities, Gender Relations, and Sport。Sage。 | 2. | Adams, M. L.(2006)。The game of whose lives? Gender, race and entitlement in Canada's "national" game。Artificial ice: Hockey, culture, and commerce。Ontario:Broadview Press。 | 3. | Chapman, R.(1988)。The great pretender: Variations on the new man theme。Male order: Unwrapping masculinity。London:Lawrence & Wishart。 | 4. | Craig, S.(1992)。Considering men and the media。Men, masculinity, and the media。Thousand Oaks, CA:Sage。 | 5. | Edwards, T.(2003)。Sex, booze and fags: Masculinity, style and men's magazines。Masculinity and men's lifestyle magazines。Oxford:Blackwell。 | 6. | Osgerby, B.(2003)。A pedigree of the consuming male: Masculinity, consumption and the American ‘leisure class'。Masculinity and men's lifestyle magazines。Oxford:Blackwell。 | 7. | Shaw, P.、Eisend, M.、Tan, Y.(2014)。Gender-role portrayals in international advertising。The Handbook of International Advertising Research。West Sussex:Wiley。 | 8. | Nixon, Sean(1997)。Exhibiting masculinity。Representation: Cultural representations and signifying practices。Sage。 | |
| |