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題名:遊客對臺北植物園設施滿意度之研究
書刊名:運動與遊憩研究
作者:張淑君 引用關係陳明男林育暄邱至緯
作者(外文):Chang, Shu-chunChen, Ming-nanLin, Yu-hsuanChiu, Chih-wei
出版日期:2017
卷期:12:1
頁次:頁1-10
主題關鍵詞:植物園功能認知硬體設施滿意度Cognition of function on Taipei botanical gardenSatisfaction on facilities
原始連結:連回原系統網址new window
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休閒遊憩為植物園提供之功能之一,了解遊客對植物園滿意狀況為管理單位之重要課題,其中接獲民眾的反映意見,以硬體設施的抱怨最為常見。本研究主要目的在調查及分析不同類型的入園遊客對台北植物園設施滿意度的情況。本研究以系統逢機取樣方式進行問卷調查,調查內容包括植物園功能認知、入園目的、主要設施滿意度、遊客背景等,調查結果以SPSS 20統計軟體進行統計分析。台北植物園為不收費之開放園區,所以基本上入園遊客可大致分為四群,分別為社區民眾、路過之行人、學校團體、參觀旅遊,其中,社區民眾為最頻繁進出植物園的一群。結果顯示,社區居民與非社區民眾對設施的整體滿意度分別為86.1%與84.5%,社區居民對設施的滿意度並未比非社區民眾低,但12.7%的社區居民對步道系統鋪面感到不滿意,明顯高於非社區民眾。
One of the function that the botanical garden has is recreation; an important issue is visitors' satisfaction of facilities for management unit. The hypothesis is that the community people have lower satisfaction in the facilities provided. The purpose of this study is to investigate and analyze satisfaction of the facilities among different type of visitors coming to Taipei Botanical Garden (TPBG). The survey includes cognitive botanical garden function, admission purpose, facilities satisfaction, and tourist background via questionnaires were obtained by systematic sampling and analyzed by SPSS. TPBG offers free entry to everyone visiting. Visitors can be roughly divided into four groups: the community people, passing of pedestrian, school groups and visiting tourists. Among them, the community people are the most frequent entry and often complain of the facilities. The results show that the satisfaction of facilities on community and non-community people are 86.1% and 84.5%, the community people do not have lower satisfaction, but 12.7% of them are not satisfied with pavement of the trails that significantly higher than non-community people.
期刊論文
1.邱文良、林朝欽(19920300)。臺北植物園遊客資料調查。林業試驗所研究報告季刊,7(1),15-21。  延伸查詢new window
2.呂勝由、劉世慧(20011200)。臺北植物園。林業研究專訊,8(6)=45,1-3。  延伸查詢new window
3.汪萱蕙(20011200)。植物園的遊客。林業研究專訊,8(6)=45,8-11。  延伸查詢new window
4.方芷君(20110600)。臺灣與日本民眾對植物園的展示與解說設施之期望。環境與藝術學刊,10,1-27。new window  延伸查詢new window
5.黃裕星(20140400)。植物園的價值與使命。林業研究專訊,21(2)=118,1-4。  延伸查詢new window
6.張淳婷、劉和義(20050600)。邁向成功的國際級植物園之路。林業研究專訊,12(2/3)=65,8-11。  延伸查詢new window
7.張莉欣、林秀倫(20080200)。遊客對恆春熱帶植物園之認知與滿意度關係之研究。造園景觀學報,13(4),1-25。new window  延伸查詢new window
8.Crompton, J. L.、Mackay, K. L.(1988)。User' perception of service quality in travel agencies: An investigation of customer perceptions。Journal of travel research,30(4),10-16。  new window
9.董景生(20130400)。臺北植物園的衝突管理。林業研究專訊,20(2)=112,18-22。  延伸查詢new window
10.Dorfman, P. W.(1979)。Measurement and meaning of recreation satisfaction: A case study of camping。Environment and Behavior,11(4),483-510。  new window
11.Baker, Dwayne A.、Crompton, John L.(2000)。Quality, satisfaction and behavioral intentions。Annals of Tourism Research,27(3),785-804。  new window
12.Oliver, Richard L.(1993)。Cognitive, affective, and attribute bases of the satisfaction response。Journal of Consumer Research,20(3),418-430。  new window
13.Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research,19(4),491-504。  new window
研究報告
1.張莉欣(2013)。臺北植物園使用者滿意度研究計畫。臺北市:行政院農業委員會林業試驗所。  延伸查詢new window
學位論文
1.林慶堯(2015)。國立海洋科技博物館遊客滿意度與重遊意願之研究(碩士論文)。國立臺灣海洋大學。  延伸查詢new window
2.洪世全(1995)。服務品質、服務價值與顧客滿意度的關係(碩士論文)。國立臺灣大學。  延伸查詢new window
 
 
 
 
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