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題名:以模糊規則分析影響消費者於善因行銷決策之因素
書刊名:創新與管理
作者:胡宜中 引用關係張佳縈 引用關係李蘋娟
作者(外文):Hu, Yi-chungChang, Chia-yingLee, Ping-chuan
出版日期:2018
卷期:14:1
頁次:頁89-109
主題關鍵詞:善因行銷消費者行為決策模糊規則Cause-related marketingConsumer behaviorDecision makingFuzzy if-then rule
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:8
期刊論文
1.Barone, M. J.、Norman, A. T.、Miyazaki, A. D.(2007)。Consumer Response to Retailer Use of Cause-Related Marketing: is More Fit Better。Journal of Retailing,83(4),437-445。  new window
2.Till, Brian D.、Nowak, Linda I.(2000)。Toward Effective Use of Cause-Related Marketing Alliances。The Journal of Product and Brand Management,9(7),472-484。  new window
3.Pedrycz, W.(1994)。Why triangular membership functions?。Fuzzy Sets and Systems,64(1),21-30。  new window
4.Berger, I. E.、Cunningham, P. H.、Kozinets, R. V.(1999)。Consumer Persuasion Through Cause-Related Advertising。Advances in Consumer Research,26(1),491-497。  new window
5.Dean, D. H.(2003)。Consumer Perception of Corporate Donations。Journal of Advertising,32(4),91-102。  new window
6.Tangari, A. H.、Folse, J. A. G.、Burton, S.、Kees, J.(2010)。The Moderating Influence of Consumers' Temporal Orientation on The Framing of Societal Needs and Corporate Responses in Cause-Related Marketing Campaigns。Journal of Advertising,39(2),35-50。  new window
7.Robinson, S. R.、Irmak, C.、Jayachandran, S.(2012)。Choice of Cause in Cause-Related Marketing。Journal of Marketing,76(4),126-139。  new window
8.Wedel, Michael、Vriens, Marco、Bijmolt, Tammo H. A.、Krijnen, Wim、Leeflang, Peter S. H.(1998)。Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments。International Journal of Research in Marketing,15,71-78。  new window
9.Ellen, P. S.、Mohr, L. A.、Webb, D. J.(2000)。Charitable programs and the retailer: Do they mix?。Journal of Retailing,76(3),393-406。  new window
10.Ishibuchi, H.、Nozaki, K.、Yamamoto, N.、Tanaka, H.(1995)。Selecting fuzzy if then rules for classification problems using genetic algorithms。IEEE Transactions on Fuzzy Systems,3(3),260-270。  new window
11.Chang, C. T.(2008)。To donate or not to donate? Product characteristics and framing effects of cause related marketing on consumer purchase behavior。Psychology and Marketing,25(12),1089-1110。  new window
12.Bower, A. B.、Grau, S. L.(2009)。Explicit Donations and Inferred Endorsements。Journal of Advertising,38(3),113-126。  new window
13.Chang, C.-T.(2011)。Guilt Appeals in Cause-Related Marketing。International Journal of Advertising,30(4),587-616。  new window
14.Chang, C.(2011)。The Effectiveness of Advertising That Leverages Sponsorship and Cause- Related Marketing: A Contingency Model。International Journal of Advertising,31(2),317-338。  new window
15.Cooke, S.、Ryan, P.(2000)。Brand Alliance: From Reputation Endorsement to Collaboration on Core Competencies。Irish Marketing Review,13(2),36-41。  new window
16.Dardis, F. E.(2009)。Attenuating the Negative Effects of Perceived Incongruence in Sponsorship: How Message Repetition Can Enhance Evaluations of an "Incongruent" Sponsor。Journal of Promotion Management,15(1/2),36-56。  new window
17.Das, N.、Guha, A.、Biswas, A.、Krishnan, B.(2016)。How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings: evidence of the cue congruency effect。Marketing Letters,27(2),295-308。  new window
18.Glomb, T. M.、Bhave, D. P.、Miner, A. G.、Wall, M.(2011)。Doing Good, Feeling Good: Examining the Role of Organiational Citizenship Behaviors in Changing Mood。Personnel Psychology,64(1),191-223。  new window
19.Grau, S. L.、Folse, J. A. G.(2007)。Cause-Related Marketing (CRM): The influence of donation proximity and message framing cues on the less involved consumer。Journal of Advertising,36(4),19-33。  new window
20.Harris, M. B.、Smith, R. J.(1975)。Mood and Helping。Journal of Psychology,91(2),215。  new window
21.Hoffmann, S.、Hutter, K.(2012)。Carrotmob as a New Form of Ethical Consumption. The Nature of the Concept and Avenues for Future Research。Journal of Consumer Policy,35(2),215-236。  new window
22.Hoyt, B. R.、McCullough, T.、Callihan, E.、Van Bibber, A.(2015)。The Impact of Cause Related Marketing on Customer Loyalty: A Case Study on Cause Fit and Switching Barriers for Retail Banks。International Journal of Business, Marketing, & Decision Science,8(1),1-21。  new window
23.Kerr, Anthony H.、Das, Neel(2013)。Thinking about Fit and Donation Format in Cause Marketing: The Effects of Need for Cognition。Journal of Marketing Theory & Practice,21(1),103-112。  new window
24.Kuo, A.、Rice, D. H.(2015)。The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns。Journal of Consumer Psychology,25(1),78-88。  new window
25.Liu, G.、Ko, W. W.(2011)。An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives。Journal of Business Ethics,100(2),253-281。  new window
26.Mendini, M.、Peter, P. C.、Gibbert, M.(2016)。"It Might Fit But Cost More": Similarity, Skepticism, and Regulatory Focus in Cause-Related Marketing。Advances in Consumer Research,44,749-749。  new window
27.Nelson, M. R.、Vilela, A. M.(2017)。Exploring the interactive effects of brand use and gender on cause-related marketing over time。International Journal of Nonprofit & Voluntary Sector Marketing,22(3),1580。  new window
28.Nozaki, K.、Ishibuchi, H.、Tanaka, H.(1997)。A simple but powerful heuristic method for generating fuzzy rules from numerical data。Fuzzy sets and system,86,251-270。  new window
29.Paulin, M.、Ferguson, R. J.、Schattke, K.、Jost, N.(2014)。Millennials, Social Media, Prosocial Emotions, and Charitable Causes: The Paradox of Gender Differences。Journal of Nonprofit & Public Sector Marketing,26(4),335-353。  new window
30.Runté, Mary、Basil, Debra Z.、Deshpande, Sameer(2009)。Cause-Related Marketing from the Nonprofit's Perspective: Classifying Goals and Experienced Outcomes。Journal of Nonprofit & Public Sector Marketing,21(3),255-270。  new window
31.Samu, S.、Wymer, W.(2009)。The Effect of Fit and Dominance in Cause Marketing Communications。Journal of Business Research,62(4),432-440。  new window
32.Ullah, S.、Shen, L.、Qureshi, S. F.、Haider, J.(2017)。Selecting the Right Cause from the Right Category: Does the Role of Product Category Matter in Cause-Brand Alliance? A Case Study of Students in Shanghai Universities。Iranian Journal of Management Studies,10(2),365-383。  new window
33.Varadarajan, P. R.、Menon, A.(1988)。Cause-Related Marketing: a Caolignment of Marketing Strategy and Corporate Philanthropy。Journal of Marketing,52,58-74。  new window
34.Vilela, A. M.、Nelson, M. R.(2016)。Testing the Selectivity Hypothesis in cause-related marketing among Generation Y: [When] Does gender matter for short- and long-term persuasion?。Journal of Marketing Communications,22(1),18-35。  new window
35.Youn, S.、Kim, H.(2008)。Antecedents of Consumer Attitudes toward Cause-Related Marketing。Journal of Advertising Research,48(1),123-137。  new window
36.Zadeh, L. A.(1975)。The Concept of a Linguistic Variable and Its Application to Approximate Reasoning。Information Science,8(3),199-249。  new window
37.Zadeh, L. A.(1975)。The Concept of a Linguistic Variable and Its Application to Approximate Reasoning。Information Science,8(4),301-357。  new window
38.Zadeh, L. A.(1976)。The Concept of a Linguistic Variable and Its Application to Approximate Reasoning。Information Science,9(1),43-80。  new window
39.Zdravkovic, S.、Magnusson, P.、Stanley, S. M.(2010)。Dimensions of Fit Between a Brand and a Social Cause and Their Influence on Attitudes。International Journal of Research in Marketing,27(2),151-160。  new window
40.Webb, Deborah J.、Mohr, Lois A.(1998)。A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned。Journal of Public Policy and Marketing,17(2),226-238。  new window
41.Kahneman, Daniel(2003)。A perspective on judgment and choice: Mapping bounded rationality。American Psychologist,58(9),697-720。  new window
42.Lafferty, Barbara A.(2007)。The Relevance of Fit in a Cause-Brand Alliance When Consumers Evaluate Corporate Credibility。Journal of Business Research,60(5),447-453。  new window
43.Lafferty, Barbara A.、Goldsmith, Ronald E.(2005)。Cause-Brand Alliances: Does the Cause Help the Brand or Does the Brand Help the Cause?。Journal of Business Research,58(4),423-429。  new window
44.Hoyer, Wayne D.、Brown, Steven P.(1990)。Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product。Journal of Consumer Research,17(2),141-148。  new window
會議論文
1.Nelson, M. R.、Vilela, A. M.(2009)。"Doing Good" With Advertising: Building Awareness, Branding, and Generating Revenue for Social Causes and Nonprofit Organizations。American Academy of Advertising Conference,32-35。  new window
圖書
1.Kotler, Philip、Andreasen, Alan R.(1995)。Strategic marketing for nonprofit organizations。Prentice-Hall, Inc.。  new window
2.Zimmermann, H. J.(1996)。Fuzzy Set Theory and Its Applications。Boston, MA:Kluwer Academic Publishers。  new window
3.Pedrycz, W.、Gomide, F.(1998)。An Introduction to Fuzzy Sets: Analysis and Design。MIT Press。  new window
 
 
 
 
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