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題名:愛屋及烏?品牌依附對於品牌延伸評價之影響
書刊名:中山管理評論
作者:李家瑩王禹驊
作者(外文):Li, Chia-yingWang, Yu-hua
出版日期:2018
卷期:26:2
頁次:頁173-209
主題關鍵詞:品牌依附自我一致性理論品牌延伸評價知覺契合度Brand attachmentSelf-congruity theoryBrand extension evaluationPerceived fit
原始連結:連回原系統網址new window
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  • 點閱點閱:24
期刊論文
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34.Smith, D. C.(1992)。Brand Extension and Advertising Efficiency: What Can and Cannot be Expected。Journal of Advertising Research,32(6),11-20。  new window
35.Fedorikhin, Alexander、Park, C. Whan、Thomson, Matthew(2008)。Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions。Journal of Consumer Psychology,18(4),281-291。  new window
36.Kleine, Robert E. III、Kleine, Susan Schultz、Kernan, Jerome B.(1993)。Mundane Consumption and the Self: A Social-Identity Perspective。Journal of Consumer Psychology,2(3),209-235。  new window
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38.Park, C. W.、Macinnis, D. J.、Priester, J.(2006)。Beyond attitudes: Attachment and consumer behavior。Seoul National Journal,12(2),3-36。  new window
39.Monga, A. B.、John, D. R.(2010)。What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation。Journal of Marketing,74(3),80-92。  new window
40.Keller, Kevin L.、Lehmann, Donald R.(2006)。Brands and Branding: Research Findings and Future Priorities。Marketing Science,25(6),740-759。  new window
41.Jahn, S.、Gaus, H.、Kiessling, T.(2012)。Trust, commitment, and older women: Exploring brand attachment differences in the elderly segment。Psychology & Marketing,29(6),445-457。  new window
42.Park, C. Whan、Eisingerich, Andreas B.、Park, Jason Whan(2013)。Attachment-aversion (AA) model of customer-brand relationships。Journal of Consumer Psychology,23(2),229-248。  new window
43.Mohammadian, M.、Rahimipour, N.(2012)。Influential Factors in Customer's Brand Image of the Sponsor。International Business and Management,5(1),43-51。  new window
44.Valette-Florence, P.、Guizani, H.、Merunka, D.(2011)。The Impact of Brand Personality and Sales Promotions on Brand Equity。Journal of Business Research,64(1),24-28。  new window
45.Zinkhan, G. M.、Hong, J. W.(1991)。Self-concept and Advertising Effectiveness: A Conceptual Model of Congruency, Conspicuousness, and Response Mode。Advances in Consumer Research,18(1),348-354。  new window
46.Buil, I.、De Chernatony, L.、Hem, L. E.(2009)。Brand Extension Strategies: Perceived Fit, Brand Type, and Culture Influences。European Journal of Marketing,43(11/12),1300-1324。  new window
47.Czellar, S.(2003)。Consumer Attitude toward Brand Extensions: An Integrative Model and Research Proposition。International Journal of Research in Marketing,20(1),97-115。  new window
48.Dwivedi, A.、Merrilees, B.(2013)。Brand Extension Feedback Effects: Towards a Mediated Framework。Journal of Consumer Marketing,30(5),450-461。  new window
49.Ericksen, M. K.、Sirgy, M. J.(1992)。Employed Females' Clothing Preference, Self-Image Congruence, and Career Anchorage。Journal of Applied Social Psychology,22(5),408-422。  new window
50.He, H.、Li, Y.(2010)。Consumer Evaluation of Technology-Based Vertical Brand Extension。European Journal of Marketing,44(9/10),1366-1383。  new window
51.Kumar, A.、Kim, Y. K.(2014)。The Store-as-a-brand Strategy: The Effect of Store Environment on Customer Responses。Journal of Retailing and Consumer Services,21(5),685-695。  new window
52.Lane, V. R.(2000)。The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions。Journal of Marketing,64(2),80-91。  new window
53.Michel, G.、Donthu, N.(2014)。Why Negative Brand Extension Evaluations Do Not Always Negatively Affect The Brand: The Role Of Central and Peripheral Brand Associations。Journal of Business Research,67(12),2611-2619。  new window
54.Shen, F.(2014)。Perceived Fit and Deal Framing: The Moderating Effect of Perceived Fit on Sales Promotions in Line and Brand Extensions。Journal of Product & Brand Management,23(4/5),295-303。  new window
55.Simonin, B. L.、Ruth, J. A.(1998)。Is a Company Known by the Company It Keeps? Assessing the Spillover Effect of Brand Alliance on Consumer Brand Attitudes。Journal of Marketing Research,35,30-42。  new window
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會議論文
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學位論文
1.Cristau, C.(2001)。Definition, Measurement and Modeling of Attachment to a Brand as The Conjunction Of Two Separate and Concurrent Dimensions: Dependence and Friendship to the Brand(博士論文)。Aix-Marseille University。  new window
2.Parker, B. T.(2005)。This brand's for me: brand personality and user imagery based self-congruity(博士論文)。University of Florida。  new window
圖書
1.Hair, J. F. Jr.、Black, W. C.、Babin, B. J.、Anderson, R. E.、Tatham, R. L.(2010)。Multivariate Data Analysis。Prentice-Hall。  new window
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其他
1.Ringle, C. M.,Wende, S.,Will, A.(2005)。Smartpls 3,http://www.smartpls.de。  new window
圖書論文
1.Markus, H.、Sentis, K.(1982)。The self in social information processing。Psychological perspectives on the self。Hillsdale, NJ:Erlbaum。  new window
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