The arrival of aging society makes people increasingly eager for retirement planning and asset management. Because of the high business homogeneity, banks are no longer possible rely on traditional depository services only for survival and provide more diversified financial management methods to their investors. Moreover, the long period of low deposit rate decreases the real interest to investors who makes investors move their funds from deposit to wealth management products for pursuing a higher return. However, the investment configuration of investors is often base on the recommendation of their financial managers. Investors' risk attributes uncoordinated with their asset investment willingness results great losses. Understanding investors’ purchasing behavior, finding out effective investors, and formulating marketing strategies for different financial products are very important issues for the banking industry. Taking research samples from the client list of a financial manager, this study discuss the relationship among the investor's risk attributes, asset investment willingness, and purchasing behavior. In addition, by using binary logistic regression method, this study establishes mathematics models for predicting investors' purchase behavior regarding to specific financial products. The research method can as a reference for bankers to predict their sales and develop their marketing strategy.