The service marketing measures one of the important signs that the level of the festival cultural event. The people carry on the accurate evaluation of festival cultural events service marketing that can help to improve special event service marketing. According to inspire by Jago & Shaw(1998), this paper provides a integrative evaluation method for the subject special event service marketing, which combines the subjective weight with the objective weight. Used the fuzzy mathematics to the effective treatment method of the uncertain problem, are given witll and without considering the condition of the system index weight and calculated for combined integrating information SPA with AHP, which makes the evaluation more objective. The algorithm is very convenient and easily applicable in practice. Finally, an example is given to show the application of the proposed method.