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題名：中國大陸OTT TV的GVC分析：以騰訊視頻與愛奇藝為例
書刊名：資訊社會研究
作者：鄭志文 引用關係
作者(外文)：Cheng, Chih-wen
出版日期：2018
卷期：35
頁次：頁125-159
主題關鍵詞：全球價值鏈；付費電視；騰訊視頻；愛奇藝；OTT TV；GVC；Pay TV；Tencent Video；iQiyi
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:9
期刊論文
1.Hopkins, Terence K.、Wallerstein, Immanuel(1986)。Commodity chains in the world-economy prior to 1800。Review，10(1)，157-170。  new window
2.Gereffi, Gary(2001)。Shifting Governance Structures in Global Commodity Chains, With Special Reference to the Internet。American Behavioral Scientist，44(10)，1616-1637。  new window
3.陳畊麗(20150600)。臺灣附加價值貿易與經濟結構調整：趨勢、問題與對策。臺灣經濟論衡，13(2)，73-93。  延伸查詢new window
4.Chalaby, J. K.(2011)。The making of an entertainment revolution: How the TV format trade became a global industry。European Journal of Communication，26(4)，293-309。  new window
5.Chalaby, J. K.(2016)。Television and globalization: The TV content global value chain。Journal of Communication，66，35-59。  new window
6.Cowan, J.(2015)。How Marvel comics conquered the universe。Canadian Business，88(9)，4。  new window
7.Ganuza, Juan José、Viecens, Maria Fernanda(2014)。Over-the-top (OTT) content: Implications and best response strategies of traditional telecom operators. Evidence from Latin America。Info，16(5)，59-69。  new window
8.Grewal, R.、Tansuhaj, P.(2001)。Building theories from case study research。Academy of Management Review，14(4)，532-550。  new window
9.Kim, J.、Kim, S.、Nam, C.(2016)。Competitive dynamics in the Korean video platform market: Traditional pay TV platforms vs. OTT platforms。Telematics and Informatics，33，711-721。  new window
10.Noam, E.(2008)。If fiber is the medium, what is the message? Next-generation content for next-generation networks。Communications and Strategies，72，19-34。  new window
11.Rayport, Jeffrey F.、Sviokla, John J.(1995)。Exploiting the virtual value chain。Harvard Business Review，73(6)，75-85。  new window
12.Brathwaite, R.(1992)。Value-Chain Assessment of The Travel Experience。Cornell Hotel and Restaurant Administration Quarterly，33(5)，41-49。  new window
13.Reimann, B. C.(1989)。Sustaining the Competitive Advantage。Planning Review，17(2)，30-39。  new window
14.Morganti, F.(2002)。The Value Chain in Telecommunications: The Growing Importance of Content is Transforming Industry Structures。Intermedia，30，5-20。  new window
圖書
1.Porter, M. E.(1985)。Competitive Advantage: Creating and Sustain Superior Performance。NY：The Free Press。  new window
2.Gereffi, G.、Fernandez-Stark, K.(2011)。Global value chain analysis: A primer。Durham, NC：Center on Globalization Governance & Competitiveness, Duke University。  new window
其他
1.百度集團產品大全，http://www.baidu.com/more/。  延伸查詢new window
2.愛奇藝(2017)。愛奇藝攜手騰訊影業、福斯、新片場等六大合作方，發布十大人氣漫改網大片單，http://www.iqiyi.com/common/20170613/a1546b042ffe3ac9.htmlhttp://www.iqiyi.com/common/20170613/a1546b042ffe3ac9.html。  延伸查詢new window
3.愛奇藝(2017)。愛奇藝IP生態驅動網文新升級「雲騰計畫」公布首期豐碩成果，http://www.iqiyi.com/common/20171024/1de2c3a6094dac10.html。  延伸查詢new window
4.騰訊視頻(2016)。騰訊視頻V視界大會，http://v.qq.com/detail/c/chw8zinh547dje5.html。  延伸查詢new window
5.騰訊視頻(2017)。企鵝影視電視劇年度發布，http://v.qq.com/live/p/topic/31462/review.html#player。  延伸查詢new window
6.騰訊業務體系，https://www.tencent.com/zh-hk/system.html。  new window
7.騰訊控股有限公司(2017)。2017中期報告，https://www.tencent.com/zhhk/articles/17000361503920583.PDF。  延伸查詢new window
8.騰訊控股有限公司(2017)。2016年報，https://www.tencent.com/zh-hk/articles/17000341491836558.pdf。  延伸查詢new window
9.Baidu(2016)。Baidu announces receipt of withdrawal of buyer group's nonbinding offer to acquire Qiyi.com, Inc.，http://ir.baidu.com/phoenix.zhtml?c=188488&p=irol-newsArticle&ID=2187779。  new window
10.Baidu(2017)。Annual report 2016，http://media.corporate-ir.net/media_files/IROL/18/188488/Baidu%202016%2020F.pdf。  new window
11.Baidu(2017)。Baidu announces second quarter 2017 results，http://media.corporate-ir.net/media_files/IROL/18/188488/2017/BIDU%20--%20Q2%202017%20Earnings%20Release.pdf。  new window
12.Baidu(2017)。Baidu announces third quarter 2017 results，http://media.corporate-ir.net/media_files/IROL/18/188488/2017/BIDU%20--%20Q3%202017%20Earnings%20Release.pdf。  new window
13.Buss, S.(2017)。Statista digital market outlook，https://www.statista.com/study/44526/digital-market-outlook-digital-media-market-report/。  new window
14.Digital TV Research(2016)。OTT TV & video revenues to generate 65 billion，https://www.digitaltvresearch.com/ugc/press /170.pdf。  new window
15.Hawkes. R.(20170929)。iQiyi licenses crime drama Burning Ice for international markets，https://www.rapidtvnews.com/2017092949023/iqiyi-licenses-crime-drama-burning-ice-for-international-markets.html#axzz4xcGtsumE。  new window
16.iResearch(2015)。Online paid video market in China: 2015 report，http://www.iresearchchina.com/Upload/201604 /20160406123059_2224.pdf。  new window
17.Murray, S.(2017)。Global pay TV & OTT Trends，https://www.digitaltvresearch.com/ugc/press/217.pdf。  new window
18.Office of Communication(2016)。International communications market report 2016，https://www.ofcom.org.uk/ _data/assets/pdf_file/0026/95642/ICMR-Full.pdf。  new window
圖書論文
1.Brown, M.(2017)。Values of the top 20 technology brands worldwide in 2017 (in billion dollars)。Brandz: Top 100 most valuable global brands 2017。  new window
2.Brown, M.(2017)。Leading companies worldwide in 2017, by brand value (in billion U.S. dollars)。Brandz: Top 100 most valuable global brands 2017。  new window
3.CNNIC(2017)。Penetration rate of internet users in China from December 2006 to December 2016。39th statistical report on internet development in China。  new window
4.Kleiner Perkins Caufield & Byers(2017)。Market capitalization of the largest internet companies worldwide as of May 2017 (in billion U.S. dollars)。Internet Trends 2017。  new window
 
 
 
 
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