| 期刊論文| 1. | Pike, Steven、Page, Stephen(2014)。Destination marketing organizations and destination marketing: A narrative analysis of the literature。Tourism Management，41，202-207。   | | 2. | David, Schwartz(2010)。The Burger King Revolution: How Las Vegas bounced back, 1983-1989。Gaming Law Review and Economics，14(4)，261-273。 | 圖書| 1. | Moehring, Eugene P.(2000)。Resort City in the Sunbelt: Las Vegas, 1930-2000。Reno：University of Nevada Press。 | | 2. | Kraft, James P.(2010)。Vegas at Odds: Labor Conflict in a Leisure Economy, 1960-1985。Baltimore：Johns Hopkins University Press。 | 其他| 1. | Wittkowski, Donald。Land travel to Atlantic City declined in 2014，http://www.pressofatlanticcity.com/ business/ land-travel-to-atlantic-city-declined-in/article_aae9edfe-b7d6-11e4-b655-bf3338ddee86. html?mode=jqm。 | | 2. | Whitney, Soble(2007)。Gondolas in the Desert: Searching for Authenticity in Las Vegas，https://twp.duke.edu/uploads/assets/5LasVegas.pdf。 | | 3. | Grimes, S.(2014)。Las Vegas among World's Most Powerful City Brands，http://www.reviewjournal.com/trending/silver-state/ las-vegas-among-world-s-most-powerful-city-brands。 | | 4. | The Story of the Digital Las Vegas Brand Promise，http://thearf-org-aux-assets.s3.amazonaws.com/ogilvy/14/2014_ARF-Ogilvy_Case-Study_Las-Vegas.pdf。 | | 5. | Richard, N. Velotta。LVCVA focusing marketing, ad strategy on "core" visitors，http://lasvegassun.com/news/2010/dec/15/lvcva-focusing-marketing-ad-strategy-core-visitors/。 | | 6. | Andrew, L. Inside。The Las Vegas Marketing Machine，http://www.forbes.com/sites/andrewlevine2/2015/04/09/inside-the-las-vegas-marketing-machine/#4b2aad29417d。 | 圖書論文| 1. | O'Keefe, Rob(2007)。WHHSH Story。Travel Marketing Decisions。 | |