Soft Measures, Behavioral Theories and Applications for Pro-environmental Travel Behavior Change_

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題名：	Soft Measures, Behavioral Theories and Applications for Pro-environmental Travel Behavior Change
書刊名：	建築與規劃學報
作者：	Hsieh, Hsu-sheng
出版日期：	2018
卷期：	19:1
頁次：	頁43-64
主題關鍵詞：	Soft measures；Pro-environmental travel behavior；Behavioral theories；Psychological processes；Motivational phase；Volitional phase
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:2 共同引用:0 點閱:4

To reduce and control the demand for private car use, various mobility management schemes have been developed. Mobility management can be categorized into two types: hard measures and soft measures. Hard measures as conventional methods have confronted financial issues or public opposition. In contrast, soft measures have been gradually increasingly discussed for changing the psychology of travelers for pro-environmental travel behavior change without appeal to reward and punishment in travel cost, but the mechanism of the effectiveness of soft measures in travel behavior has not been fully revealed. Hence, this research first compares the two types of measures to clarify the scope of needed knowledge for soft measures, that is, behavioral theories located in diverse sub-disciplines of psychology; in turn reviews behavioral theories and their applications in transportation to reveal the psychological processes underpinning the effectiveness of soft measures capable of changing the factors in the processes; and finally suggests that soft measures are necessary complements to hard measures in mobility management and that volitional factors and strategies in soft measures are in need of more attention and discussion.

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