| 期刊論文| 1. | De Chernatony, Leslie、Dall'Olmo Riley, Francesca(1998)。Defining A "Brand": Beyond The Literature With Experts' Interpretations。Journal of Marketing Management，14(5)，417-443。   | | 2. | Murphy, John(1988)。Branding。Marketing Intelligence & Planning，6(4)，4-8。 | | 3. | Motameni, Reza、Shahrokhi, Manuchehr(1998)。Brand equity valuation: A global perspective。Journal of Product and Brand Management，7(4)，275-290。 | | 4. | Grassl, Wolfgang(1999)。The Reality of Brands: Towards an Ontology of Marketing。American Journal of Economics and Sociology，58(2)。 | | 5. | Breischaft, Andreas(2010)。The Future of the Passing-Off Action in the Law against Unfair Competition--An Evaluation from a German Perspective。European Intellectual Property Review，32(9)。 | | 6. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。 | 學位論文| 1. | Meadow, H. Lee(1983)。The Relationship between Consumer Satisfaction and Life Satisfaction for the Elderly(博士論文)。Virginia Polytechnic Institute and State University。 | 圖書| 1. | Bently, Lionel、Sherman, Brad(2009)。Intellectual Property Law。Oxford：Oxford University Press。 | | 2. | Levy, Sidney J.、Rook, D. W.(1999)。Brands, Consumers, Symbols and Research: Sidney J. Levy on Marketing。Thousand Oaks, California：Sage Publications。 | | 3. | Schroeder, Jonathan E.、Salzer-Morling, Miriam(2006)。Brand Culture。Routledge。 | | 4. | de Chernatony, Leslie(1998)。Brand Management。Dartmouth Pub Co.。 | | 5. | Bently, Lionel、Davis, Jennifer、Ginsburg, Jane C.(2008)。Trade Marks and Brands。Cambridge University Press。 | | 6. | Hansen, Flemming、Christensen, Lars Bech(2003)。Branding and Advertising。Samfundslitterature Press。 | | 7. | Hackley, Chris(2005)。Advertising and Promotion。SAGE Publications。 | | 8. | Ezrachi, Ariel、Bernitz, Ulf(2009)。Private Labels, Brands, and Competition Policy: The Changing Landscape of Retail Competition。Oxford：OUP。 | | 9. | Clifton, Rita、Maughan, Esther(2000)。The Future of Brands: 25 Visions of the Future of Branding。Palgrave。 | | 10. | Phillips, Jeremy、Simon, Ilanah(2005)。Trade Mark Use。Oxford：OUP。 | | 11. | Isaac, Belinda(2000)。Brand Protection Matters。Sweet & Maxwell。 | | 12. | Hart, Susannah、Murphy, John(1998)。Brands The New Wealth Creators。NYU Press。 | | 13. | Pickering, C. D. G.(1998)。Trade Marks in Theory and Practice。Oxford University Press。 | | 14. | Aaker, David A.(1991)。Managing Brand Equity。The Free Press。 | | 15. | Aaker, David A.(1996)。Building Strong Brands。Free Press。 | | 16. | Clifton, Rita、Simmons, John、Ahmad, Sameena(2004)。Brands and branding。New York：Bloomberg Press。 | 其他| 1. | Holt, Douglas B.。Brands and Branding，http://testconso.typepad.com/files/brands-and-branding-csg2.pdf。 | |