The airport is the first place for visitors who arrive. This is also a façade of the country. The quality of the airport service affects the country's image for the passenger. The subject for this study was airport visitors who had been to the airport in last two years. The aim of this study was to explore the needs of innovative service preferences to Taiwan Airport. The questionnaire was modified by the previous scales from the literature review, and evaluated by expert validity interviews. A convenient sampling survey was used for data collection. The total of 380 questionnaires was 362 valid questionnaires, and the effective response rate was 95%. Data was analyzed by Noriaki Kano Model for airport services for passengers preferences into the charm, one-dimensional, two-dimensional, must-be and reversal of qualities. The findings showed that passenger service innovation for pluralism and tourism planning services in relation to the high quality of favorite and the majority of its charm. However, there is no significant difference in the variables of green airport and multi-cultural services. This study was expected to provide the results to Taiwan airport which could be a reference for the future administration and management and follow-up research.