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題名:清真認證吸引力、服務品質及滿意度之研究
書刊名:觀光與休閒管理期刊
作者:聶方珮 引用關係陳宏明林玉慧
出版日期:2019
卷期:7:2
頁次:頁13-21
主題關鍵詞:觀光旅館穆斯林清真認證Tourist hotelMuslimMuslim certification
原始連結:連回原系統網址new window
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穆斯林族群近幾年深受眾多國家歡迎,促使世界諸國開始重視清真認證,旅館業者為了吸引穆斯林目光也增設或取得與穆斯林有關的認證及設施。本研究以國際觀光旅館為例來探討清真認證吸引力、滿意度與服務品質之關係。本研究以問卷調查方式做資料搜集,透過問卷發放以國際觀光旅館或一般觀光旅館之消費者為抽樣範圍,透過問卷回收112份有效問卷進行分析。運用單因子變異數分析結果顯示在吸引力構面的「國際化」,在「宗教信仰」變項呈現5%的顯著水準,研究假設部份成立;吸引力構面項目中的「風情民俗」、「宗教美食」變項皆未呈現5%的顯著水準,研究假設不成立。運用單因子變異數分析結果顯示在服務品質構面的「有形性」、「保證性」,在「個人月收入」變項呈現5%的顯著水準,研究假設部份成立;服務品質構面項目中的「可靠性」、「反應性」、「關懷性」變項皆未呈現5%的顯著水準,研究假設不成立。﹙一﹚推動社會大眾對於清真認證的認知;﹙二﹚政府權責單位要落實清真認證的稽查;﹙三﹚政策宣導、及教育,加強旅宿從業人員對於清真認證的認知;﹙四﹚鼓勵國際觀光旅館業者積極取得穆斯林認證。
Muslim communities have been welcomed by many countries in recent years, which has prompted countries around the world to attach importance to Muslim certification. Hoteliers have also added or acquired Muslim-related certification and facilities in order to attract Muslims'attention. This study takes international tourist hotels as an example to explore the relationship between halal certification attraction, satisfaction and service quality. This study collects data by means of questionnaires. Through questionnaires, 112 valid questionnaires were collected and analyzed, taking consumers of international tourist hotels or general tourist hotels as samples. The results of one-way ANOVA analysis showed that the "internationalization" of the attraction dimension showed a significant level of 5% in the "religious belief" variable, and the research hypothesis was partly valid; the "customs" and "religious cuisine" variables of the attraction dimension project did not show a significant level of 5%, and the research hypothesis was not valid. The results of one-way ANOVA showed that the "tangibility" and "assurance" in the service quality dimension showed a significant level of 5% in the "personal monthly income" variable, and the research hypothesis was partly valid; the "reliability", "responsiveness" and "caring" in the service quality dimension items did not show a significant level of 5%, and the research hypothesis was not valid. According to the research results to make recommendations: (a) Promoting public awareness of halal certification; (b) Inspection of Muslim Certification by Government Power and Responsibility Units; (c) Policy advocacy and education to enhance the awareness of halal certification among hotel and lodging practitioners; (d) Encourage international tourist hotel operators to actively obtain Muslim certification.
期刊論文
1.林陽助、葉華容(20030300)。顧客關係、服務流程品質、服務品質與顧客忠誠度之互動性研究--以網路購物為例。東吳經濟商學學報,40,41-70。new window  延伸查詢new window
學位論文
1.Spreng, R. A.(1992)。A comprehensive model of the consumer satisfaction formation process(博士論文)。Indiana University。  new window
2.范姜群澔(2003)。都市觀光吸引力與媒體行銷關係之研究--以台中市都會區為例(碩士論文)。朝陽科技大學,臺中。  延伸查詢new window
3.黃靖雅(2001)。鹿港龍山寺對遊客之文化觀光吸引力研究(碩士論文)。東海大學,臺中。  延伸查詢new window
圖書
1.馬超彥(2018)。追求產品完美幸枝清真驗證體系。社團法人中華食品安全管制系統發展協會。  延伸查詢new window
2.Kotier, R.(2000)。Marketing managcment: Millennium edition。Prentice Hail。  new window
單篇論文
1.Riaz, Mian N.(2010)。Article: Fundamentals of Halal Foods and Certification。  new window
 
 
 
 
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