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題名:負面口碑傳播與消費者轉換意願之關係探討
書刊名:數據分析
作者:榮泰生林建宏
作者(外文):Jung, Ty-sonLin, Chen-hung
出版日期:2008
卷期:3:5
頁次:頁83-108
主題關鍵詞:負面口碑傳播品牌態度顧客滿意度個人涉入程度Negative word-of-mouthBrand attitudeConsumer satisfactionPersonal involvement
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:0
  • 點閱點閱:1
期刊論文
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2.Keaveney, S. M.、Parthasarathy, M.(2001)。Customer switching behavior in online services: an exploratory study of the role of selected attitudinal, behavioral, and demographic factors。Journal of the Academy of Marketing Science,29(4),374-390。  new window
3.Frenzen, J. K.、Davis, H. L.(1990)。Purchasing behavior in embedded markets。Journal of Consumer Research,17(1),1-12。  new window
4.Mitchell, A. A.、Dacin, Peter A.(1996)。The assessment of alternative measures of consumer expertise。Journal of Consumer Research,23(3),219-239。  new window
5.Mizerski, R. W.(1982)。An Attribution Explanation of the Disproportionate Influence of Unfavorable Information。Journal of Consumer Research,9(3),301-310。  new window
6.Leonard-Barton, D.(1985)。Experts as Negative Opinion Leaders in the Diffusion of a Technological Innovation。Journal of Consumer Research,11(4),914-926。  new window
7.Ganesh, Jaishankar、Arnold, Mark J.、Reynolds, Kristy E.(2000)。Understanding the customer base of service providers: An examination of the differences between switchers and stayers。Journal of Marketing,64(3),65-87。  new window
8.Cliff, N.(1983)。Some cautions concerning the application of causal modeling methods。Multivariate Behavioral Research,18(1),115-126。  new window
9.Bass, F. M.、Talarzyk, W. W.(1972)。An attitude model for the study of brand preference。Journal of Marketing Research,9(1),93-96。  new window
10.Dholakia, Ruby Roy、Sternthal, Brian(1977)。Highly Credible Source Persuasive Facilitator or Persuasive Liabilities。Journal of Consumer Research,3,223-232。  new window
11.Skowronski, John J.、Carlston, Donal E.(1989)。Negativity and Extremity Biases in Impression Formation: A Review of Explanations。Psychological Bulletin,105(1),131-142。  new window
12.Tanaka, J. S.、Huba, G. J.(1989)。A general coefficient of determination for covariance structure models under arbitrary GLS estimation。British Journal of Mathematical and Statistical Psychology,42(2),233-239。  new window
13.Kim, M. K.、Park, M. C.、Jeong, D. H.(2004)。The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services。Telecommunications Policy,28(2),145-159。  new window
14.Bolton, Ruth N.(1998)。A dynamic model of the duration of the customer's relationship with a continuous service provider: The role of satisfaction。Marketing Science,17(1),45-65。  new window
15.Frenzen, J.、Nakamoto, K.(1993)。Structure, cooperation, and the flow of market information。Journal of Consumer Research,20(3),360-375。  new window
16.Krugman, H. E.(1965)。The impact of television advertising: Learning without involvement。Public Opinion Quarterly,29(3),349-356。  new window
17.Heesacker, M.、Petty, R. E.、Cacioppo, J. T.(1983)。Field Dependence and Attitude Change: Source Credibility Can Alter Persuasion by Affecting Message Relevant Thinking。Journal of Personality,51(4),653-666。  new window
18.Weiner, J. L.、Mowen, J. C.(1986)。Source Credibility: On the Independent Effects of Trust and Expertise。Advances in Consumer Research,13,306-310。  new window
19.Money, R. Bruce、Gilly, Mary C.、Graham, John L.(1998)。Explorations of national culture and word-of-mouth referral behavior in the purchase of industrial services in the United States and Japan。Journal of Marketing,62(4),76-87。  new window
20.Fornell, C.、Johnson, M. D.、Anderson, E. W.、Cha, J.、Bryant, B. E.(1996)。The American Customer Satisfaction Index: Nature, Purpose, and Findings。Journal of Marketing,60(4),7-18。  new window
21.Goldsmith, Ronald E.、Lafferty, Barbara A.、Newell, Stephen J.(2000)。The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands。Journal of Advertising,29(3),43-54。  new window
22.世界經理文摘編輯部(1998)。行銷新趨勢:口碑傳播。世界經理文摘,139。  延伸查詢new window
23.Bristor, J. M.(1990)。Exhanced explanations of word of mouth communications: the power of relations。Research in consumer behavior,4,51-83。  new window
24.Klein, J. G.(1992)。Negativity in impressions of presidential candidates revisited: The 1992 election。Personality and Social Psychology Bulletin,22(3),289-296。  new window
25.Netemeyer, R. G.、Bearden, W. O.(1992)。A comparative analysis of two models of behavioral intention。Journal of the Academy of Marketing Science,20(1),49-59。  new window
26.Duhan, Dale F.、Johnson, Scott D.、Wilcox, James B.、Harrell, Gilbert D.(1997)。Influences on consumer use of Word-of-mouth recommendation sources。Journal of the Academy of Marketing Science,25(4),283-295。  new window
27.Maheswaran, Durairaj、Meyers-Levy, Joan(1990)。The influence of message framing and issue involvement。Journal of Marketing Research,27(3),361-367。  new window
28.Wright, Peter(1974)。The Harassed Decision Maker: Time Pressures, Distractions, and the Use of Evidence。Journal of Applied Psychology,59(5),555-561。  new window
29.Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research,22(1),41-53。  new window
30.Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research,2(3),244-249。  new window
31.Blodgett, Jeffrey G.、Granbois, Donald H.、Walters, Rockney G.(1993)。The Effects of Perceived Justice on Complainants' Negative Word-of-Mouth Behavior and Repatronage Intentions。Journal of Retailing,69(4),399-428。  new window
32.Brown, Jacqueline Johnson、Reingen, Peter H.(1987)。Social Ties and Word-of-Mouth Referral Behavior。Journal of Consumer Research,14(3),350-362。  new window
33.Bansal, Harvir S.、Voyer, Peter A.(2000)。Word-of-mouth processes within a services purchase decision context。Journal of Service Research,3(2),166-177。  new window
34.Gilly, Mary C.、Graham, John L.、Wolfinbarger, Mary Finley、Yale, Laura J.(1998)。A dyadic study of interpersonal information search。Journal of the Academy of Marketing Science,26(2),83-100。  new window
35.Richins, Marsha L.(1984)。Word of Mouth Communication Word of Mouth Communication as Negative InformationNegative Information。Advances in Consumer Research,11,697-702。  new window
36.Richins, Marsha L.(1983)。Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study。Journal of Marketing,47(1),68-78。  new window
37.Reichheld, Frederick F.、Sasser, W. Earl Jr.(1990)。Zero Defections: Quality Comes to Services。Harvard Business Review,68(5),105-111。  new window
38.Anderson, Eugene W.(1998)。Customer satisfaction and Word-of-Mouth。Journal of Service Research,1(1),5-17。  new window
39.Fiske, Susan T.(1980)。Attention and Weight in Person Perception: The Impact of Negative and Extreme Behavior。Journal of Personality and Social Psychology,38(6),889-906。  new window
40.Herr, Paul M.、Kardes, Frank R.、Kim, Jaewoo John(1991)。Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective。Journal of Consumer Research,17(4),454-462。  new window
41.Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research,23(2),130-143。  new window
42.Whyte, William H. Jr.(1954)。The Web of Word-of-Mouth。Fortune,50,140-143。  new window
學位論文
1.邱建智(2003)。負面口碑訊息對於消費者購買決策影響之探討(碩士論文)。國立台灣科技大學。  延伸查詢new window
2.陳逸帆(2004)。理性、感性廣告訴求下轉換意願影響因素之探討(碩士論文)。輔仁大學。  延伸查詢new window
3.林衢良(2004)。大學生撞球參與者撞球場館滿意度、涉入程度與忠誠度之關係研究(碩士論文)。國立體育學院。  延伸查詢new window
4.羅怡君(2002)。資訊時代的口耳相傳--論意見領袖之質變(碩士論文)。國立臺灣科技大學。  延伸查詢new window
5.洪毓穗(2001)。負面報導資訊下,消費者品牌認同、所有權狀態與企業回應策略對品牌態度之影響(碩士論文)。國立臺灣大學。  延伸查詢new window
6.Zahorik, A. J.(1985)。A nonhierarchical brand switching model for inferring market structure : development and empirical test(博士論文)。Cornell University。  new window
圖書
1.林欽榮(2002)。商業心理學。臺北:揚智文化。  延伸查詢new window
2.Rudestam, K. E.、Newton, R. R.(1992)。Surviving Your Dissertation: A Comprehensive Guide to Content and Process。Sage。  new window
3.Bentler, P. M.、Wu, E. J. C.(1993)。EQS for windows: User's guide。Los Angeles:BMDP Statistical Software。  new window
4.Schiffman, L. G.、Kanuk, Leslie L.(1997)。Consumer Behavior。Upper Saddle River, New Jersey:Prentice Hall。  new window
5.Jöreskog, K. G.、Sörbom, D.(1989)。LISREL 7: A Guide To The Program And Applications。SPSS Inc.。  new window
6.榮泰生(2003)。企業研究方法。五南圖書。  延伸查詢new window
7.Bollen, K. A.(2002)。Structural equations with latent variables。New York:Wiley。  new window
8.Blackwell, R. D.、Miniard, P. W.、Engel, J. F.(2006)。Consumer Behavior。Fort Worth:Harcourt College Publishers。  new window
9.Kotler, Philip(2000)。Marketing Management。New Jersey:Prentice-Hall。  new window
10.Hahha, N.、Wozniak, R.(2001)。Customer Behavior。New York:Prentice-Hall。  new window
11.Lazarsfeld, P. F.(1948)。The People's Choice。New York:Columbia University Press。  new window
12.Peter, J. P.、Olson, J. C.(1990)。Customer Behavior and Marketing Strategy。Homewood IL:Richard D. Irwin Inc.。  new window
13.黃芳銘(2004)。社會科學統計方法學:結構方程模式。臺北市:五南圖書出版股份有限公司。  延伸查詢new window
14.榮泰生(2006)。SPSS與研究方法。台北市:五南圖書出版股份有限公司。  延伸查詢new window
15.Reichheld, Fredrick F.(1996)。The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value。Harvard Business School Press。  new window
16.Ajzen, Icek、Fishbein, Martin(1980)。Understanding Attitudes and Predicting Social Behavior。Prentice-Hall, Inc.。  new window
17.邱皓政(2003)。結構方程模式--LISREL的理論、技術與應用。雙葉書廊。  延伸查詢new window
18.徐達光(2003)。消費者心理學。臺北:東華書局。  延伸查詢new window
圖書論文
1.Day, D. S.(1978)。Are Consumers Satisfied。Consumerism: Search for the Consumer Interest。New York:Free Press。  new window
 
 
 
 
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