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題名：品牌形象、廣告訴求、口碑對購買意願影響之研究
書刊名：數據分析
作者：林陽助 引用關係／李宜致／林吉祥／許士賢
作者(外文)：Lin, Yang-chu／Lee, Yi-chih／Lin, Steven C. H.／Hsu, Shih-hsien
出版日期：2009
卷期：4:2
頁次：頁163-197
主題關鍵詞：口碑；品牌形象；廣告訴求；WOM；Brand image；Advertising appeal
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:2
期刊論文
1.Mattila, A. S.(1999)。Do emotional appeals work for services?。International Journal of Service Industry Management，10(3)，292-307。  new window
2.Walker, C.(1995)。Word-of-Mouth。American Demographics，17(7)，38-44。  new window
3.Doyle, Peter(1990)。Building Successful Brands: The Strategic Options。Journal of Consumer Marketing，7(2)，5-20。  new window
4.Feick, Lawrence F.、Price, Linda L.(1987)。The market Maven: A Diffuser of Marketplace Information。Journal of Marketing，51(1)，83-97。  new window
5.Hong, Jae W.、Muderrisoglu, Aydin、Zinkhan, George M.(1987)。Cultural differences and advertising expression: A comparative content analysis of Japanese and U.S. magazine advertising。Journal of Advertising，16(1)，55-68。  new window
6.Laroche, Michel、Kim, Chankon、Zhou, Lianxi(1996)。Brand Familiarity and Confidence as Determinants of Purchase Intention: An Empirical Test in a Multiple Brand Context。Journal of Business Research，37(2)，115-120。  new window
7.Dobni, Dawn、Zinkhan, George M.(1990)。In Search of Brand Image: A Foundation Analysis。Advances in Consumer Research，17(1)，110-119。  new window
8.Bettman, James R.、Park, C. Whan(1980)。Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis。Journal of Consumer Research，7(3)，234-248。  new window
9.Golden, Linda L.、Johnson, Karen A.(1983)。The Impact of Sensory Preference and Thinking versus Feeling Appeals on Advertising Effectiveness。Advances in Consumer Research，10，203-208。  new window
10.Kassarjian, H. H.(1981)。Low involvement: a second look。Advances in Consumer Research，8(1)，31-34。  new window
11.Kiel, Geoffrey C.、Layton, Roger A.(1981)。Dimensions of consumer information seeking behavior。Journal of Marketing Research，18(2)，233-239。  new window
12.Roth, M. S.、Romeo, J. B.(1992)。Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects。Journal of International Business Studies，23(3)，477-497。  new window
13.Williams, Terrell G.、Slama, Mark E.(1995)。Market mavens' purchase decision evaluative criteria: implications for brand and store promotion efforts。Journal of Consumer Marketing，12(3)，4-21。  new window
14.Morwitz, Vicki G.、Schmittlein, David(1992)。Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?。Journal of Marketing Research，29(4)，391-405。  new window
15.Duhan, Dale F.、Johnson, Scott D.、Wilcox, James B.、Harrell, Gilbert D.(1997)。Influences on consumer use of Word-of-mouth recommendation sources。Journal of the Academy of Marketing Science，25(4)，283-295。  new window
16.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。  new window
17.Gilly, Mary C.、Graham, John L.、Wolfinbarger, Mary Finley、Yale, Laura J.(1998)。A dyadic study of interpersonal information search。Journal of the Academy of Marketing Science，26(2)，83-100。  new window
18.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Gremler, Dwayne D.(2002)。Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality。Journal of Service Research，4(3)，230-247。  new window
19.Hunt, Kenneth A.、Keaveney, Susan M.、Lee, Moonkyu(1995)。Involvement, attributions, and consumer responses to rebates。Journal of Business and Psychology，9(3)，273-297。  new window
20.Lavidge, Robert J.、Steiner, Gary A.(1961)。A Model for Predictive Measurements of Advertising Effectiveness。Journal of Marketing，25(6)，59-62。  new window
21.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing，50(4)，135-145。  new window
22.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。  new window
23.De Chernatony, Leslie、McWilliam, Gil(1989)。Branding terminology: the real debate。Marketing Intelligence & Planning，7(7/8)，29-32。  new window
24.Arndt, Johan A.(1967)。Role of Product-Related Conversations in the Diffusion of a New Product。Journal of Marketing Research，4(3)，291-295。  new window
學位論文
1.廖榮文(1999)。品牌概念形象與廣告訴求對廣告效果之影響(碩士論文)。東吳大學，臺北市。  延伸查詢new window
圖書
1.Belch, George E.、Belch, Michael A.(1998)。Advertising and Promotion: An Integrated Marketing Communication Perspective。McGraw-Hill。  new window
2.Levitt, Theodore(1983)。The Marketing Imagination。London：Collier Macmillan。  new window
3.陳順宇(2000)。多變量分析。臺北：華泰文化事業股份有限公司。  延伸查詢new window
4.Blackwell, R. D.、Paul, W. M.、James, F. E.(2001)。Consumer Behavior。Harcourt College Publisher。  new window
5.Eagel, J. F.、Blackwell, R. D.、Miniard, P. W.(1986)。Consumer Behavior。Hinsdale, Illinois：Dryden。  new window
6.Solomon, M. R.(2002)。Consumer behavior: buying, having, and being。Prentice-Hill International, Inc.。  new window
7.Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。  new window
8.周文賢(2002)。多變量統計分析：SAS/STAT使用方法。智勝文化事業有限公司。  延伸查詢new window
9.Howard, John A.(1994)。Buyer Behavior in Marketing Strategy。Prentice-Hall Inc.。  new window
10.Kotler, Philip(2003)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
11.Kotler, Philip(1999)。Marketing management: analysis, planning, implementation and control。Prentice-Hall。  new window
12.Kotler, Philip(1994)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
13.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
14.Kapferer, Jean-Noël(1992)。Strategic brand management: New approaches to creating and evaluating brand equity。Free Press。  new window
圖書論文
1.Zeithaml, Valarie A.、Kirmani, Aman(1993)。Advertising, Perceived Quality, and Brand Image。Brand Equity & Advertising: Advertising's Role in Building Strong Brand。Lawrence Erlbaum Associates, Inc.。  new window
 
 
 
 
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