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題名:「物大」便是美?探討廣告產品圖像與模特兒大小比例與品牌關係類型對廣告效果的影響
書刊名:臺大管理論叢
作者:張純端 引用關係王欣怡
作者(外文):Chang, Chun-tuanWang, Hsin-yi
出版日期:2020
卷期:30:1
頁次:頁131-161
主題關鍵詞:產品與模特兒大小圖像比例品牌消費者關係概念隱喻廣告效果Product-model size ratioBrand-customer relationshipConceptual metaphorAdvertising effectiveness
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:90
期刊論文
1.Lakoff, George、Johnson, Mark(1980)。Conceptual Metaphor in Everyday Language。The Journal of Philosophy,77(8),453-486。  new window
2.Alter, A. L.、Oppenheimer, D. M.(2009)。Uniting the Tribes of Fluency to Form a Metacognitive Nation。Personality and Social Psychology Review,13(3),219-235。  new window
3.Chang, Chun-Tuan、Yen, Ching-Ting(2013)。Missing ingredients in metaphor advertising: the right formula of metaphor type, product type, and need for cognition。Journal of Advertising,42(1),80-94。  new window
4.Swaminathan, Vanitha、Page, K. L.、Gürhan-Canli, Z.(2007)。"My" Brand or "Our" Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations。Journal of Consumer Research,34(2),248-259。  new window
5.Aaker, Jennifer L.、Fournier, Susan、Brasel, S. Adam(2004)。When Good Brands Do Bad。Journal of Consumer Research,31(1),1-16。  new window
6.Nordhielm, C. L.(2002)。The influence of level of processing on advertising repetition effects。Journal of Consumer Research,29(3),371-382。  new window
7.Whittlesea, B. W. A.(1993)。Illusions of Familiarity。Journal of Experimental Psychology: Learning, Memory & Cognition,19(6),1235-1253。  new window
8.Bruner, Jerome S.、Goodman, Cecile C.(1947)。Value and need as organizing factors in perception。The Journal of Abnormal and Social Psychology,42(1),33-44。  new window
9.Landau, Mark J.、Meier, Brian P.、Keefer, Lucas A.(2010)。A metaphor-enriched social cognition。Psychological Bulletin,136(6),1045-1067。  new window
10.Aggarwal, Pankaj(2004)。The effects of brand relationship norms on consumer attitudes and behavior。Journal of Consumer Research,31(1),87-101。  new window
11.Reber, Rolf、Schwarz, Norbert、Winkielman, Piotr(2004)。Processing fluency and aesthetic pleasure: Is beauty in the perceiver's processing experience?。Personality and Social Psychology Review,8(4),364-382。  new window
12.Rucker, Derek D.、Dubois, David、Galinsky, Adam D.(2011)。Generous paupers and stingy princes: Power drives consumer spending on self versus others。Journal of Consumer Research,37(6),1015-1029。  new window
13.Janiszewski, C.、Meyvis, T.(2001)。Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment。Journal of Consumer Research,28(1),18-32。  new window
14.Nielsen, J. H.、Escalas, J. E.(2010)。Easier Is Not Always Better: The Moderating Role of Processing Type on Preference Fluency。Journal of Consumer Psychology,20(3),295-305。  new window
15.Winkielman, P.、Cacioppo, J. T.(2001)。Mind at ease puts a smile on the face: Psychophysiological evidence that processing facilitation elicits positive affect。Journal of Personality and Social Psychology,81(6),989-1000。  new window
16.Schubert, T. W.、Waldzus, S.、Giessner, S. R.(2009)。Control over the association of power and size。Social Cognition,27(1),1-19。  new window
17.Aydınoğlu, N. Z.、Cian, L.(2014)。Show me the product, show me the model: Effect of picture type on attitudes toward advertising。Journal of Consumer Psychology,24(4),506-519。  new window
18.Chae, Boyoun G.、Li, Xiuping、Zhu, Rui J.(2013)。Judging Product Effectiveness from Perceived Spatial Proximity。Journal of Consumer Research,40(2),317-335。  new window
19.Tourangeau, Roger、Sternberg, Robert J.(1982)。Understanding and Appreciating Metaphors。Cognition,11(3),203-244。  new window
20.Huang, Xun、Li, Xiuping、Zhang, Meng(2013)。'Seeing' the Social Roles of Brands: How Physical Positioning Influences Brand Evaluation。Journal of Consumer Psychology,23(4),509-514。  new window
21.Campbell, M. C.、Keller, K. L.(2003)。Brand Familiarity and Advertising Repetition Effects。Journal of Consumer Research,30(2),292-304。  new window
22.Aaker, Jennifer L.(1997)。Dimensions of brand personality。Journal of Marketing Research,34(3),347-356。  new window
23.Fournier, Susan(1998)。Consumers and their brands: Developing relationship theory in consumer research。Journal of Consumer Research,24(4),343-373。  new window
24.Aggarwal, P.、McGill, A. L.(2012)。When brands seem human, do humans act like brands? Automatic behavioral priming effects of brand anthropomorphism。Journal of Consumer Research,39(2),307-323。  new window
25.Hewes, G. W.(1955)。World distribution of certain postural habits。American Anthropologist,57,231-244。  new window
26.Judge, T. A.、Cable, D. M.(2004)。The effect of physical height on workplace success and income: Preliminary test of a theoretical model。The Journal of Applied Psychology,89(3),428-441。  new window
27.Leonhardt, J. M.、Catlin, J. R.、Pirouz, D. M.(2015)。Is your product facing the ad's center? Facing direction affects processing fluency and ad evaluation。Journal of Advertising,44(4),315-325。  new window
28.Postman, L.、Bruner, J. S.(1948)。Perception under Stress。Psychological Review,55(6),314-323。  new window
29.Preacher, Kristopher J.、Rucker, Derek D.、Hayes, Andrew F.(2007)。Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions。Multivariate Behavioral Research,42(1),185-227。  new window
30.Zhao, Xinshu、Lynch, John G. Jr.、Chen, Qimei(2010)。Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis。Journal of Consumer Research,37(2),197-206。  new window
31.Dubois, David、Rucker, Derek D.、Galinsky, Adam D.(2012)。Super size me: Product size as a signal of status。Journal of Consumer Research,38(6),1047-1062。  new window
32.Sundar, Aparna、Noseworthy, Theodore J.(2014)。Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design。Journal of Marketing,78(5),138-151。  new window
33.Chae, Boyoun、Hoegg, JoAndrea(2013)。The Future Looks "Right": Effects of the Horizontal Location of Advertising Images on Product Attitude。Journal of Consumer Research,40(2),223-238。  new window
34.Kim, Hakkyun、Rao, Akshay R.、Lee, Angela Y.(2009)。It's time to vote: The effect of matching message orientation and temporal frame on political persuasion。Journal of Consumer Research,35(6),877-889。  new window
35.Schwarz, N.(2004)。Metacognitive Experiences in Consumer Judgment and Decision Making。Journal of Consumer Psychology,14(4),332-348。  new window
圖書
1.Fiske, Susan T.(2004)。Social beings: A core motives approach to social psychology。New York, NY:Wiley。  new window
2.Lakoff, George、Johnson, Mark(1999)。Philosophy in the Flesh: the Embodied Mind and Its Challenge to Western Thought。Basic Books。  new window
3.Hayes, Andrew F.(2013)。Introduction to mediation, moderation, and conditional process analysis: A regression-based approach。Guilford Press。  new window
其他
1.Ouwersloot, J.,Tudorica, A.(2001)。Brand Personality Creation through Advertising,Maastricht:METEOR, Maastricht University School of Business and Economics。  new window
圖書論文
1.Winkielman, P.、Schwarz, N.、Fazendeiro, T. A.、Reber, R.(2003)。The Hedonic Marking of Processing Fluency: Implications for Evaluative Judgement。The Psychology of Evaluation: Affective Processes in Cognition and Emotion。Mahwah, NJ:Lawrence Erlbaum Associates。  new window
 
 
 
 
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