| 期刊論文1. | Lakoff, George、Johnson, Mark(1980)。Conceptual Metaphor in Everyday Language。The Journal of Philosophy,77(8),453-486。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Alter, A. L.、Oppenheimer, D. M.(2009)。Uniting the Tribes of Fluency to Form a Metacognitive Nation。Personality and Social Psychology Review,13(3),219-235。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Chang, Chun-Tuan、Yen, Ching-Ting(2013)。Missing ingredients in metaphor advertising: the right formula of metaphor type, product type, and need for cognition。Journal of Advertising,42(1),80-94。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Swaminathan, Vanitha、Page, K. L.、Gürhan-Canli, Z.(2007)。"My" Brand or "Our" Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations。Journal of Consumer Research,34(2),248-259。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Aaker, Jennifer L.、Fournier, Susan、Brasel, S. Adam(2004)。When Good Brands Do Bad。Journal of Consumer Research,31(1),1-16。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Nordhielm, C. L.(2002)。The influence of level of processing on advertising repetition effects。Journal of Consumer Research,29(3),371-382。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Whittlesea, B. W. A.(1993)。Illusions of Familiarity。Journal of Experimental Psychology: Learning, Memory & Cognition,19(6),1235-1253。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Bruner, Jerome S.、Goodman, Cecile C.(1947)。Value and need as organizing factors in perception。The Journal of Abnormal and Social Psychology,42(1),33-44。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Landau, Mark J.、Meier, Brian P.、Keefer, Lucas A.(2010)。A metaphor-enriched social cognition。Psychological Bulletin,136(6),1045-1067。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Aggarwal, Pankaj(2004)。The effects of brand relationship norms on consumer attitudes and behavior。Journal of Consumer Research,31(1),87-101。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Reber, Rolf、Schwarz, Norbert、Winkielman, Piotr(2004)。Processing fluency and aesthetic pleasure: Is beauty in the perceiver's processing experience?。Personality and Social Psychology Review,8(4),364-382。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Rucker, Derek D.、Dubois, David、Galinsky, Adam D.(2011)。Generous paupers and stingy princes: Power drives consumer spending on self versus others。Journal of Consumer Research,37(6),1015-1029。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Janiszewski, C.、Meyvis, T.(2001)。Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment。Journal of Consumer Research,28(1),18-32。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Nielsen, J. H.、Escalas, J. E.(2010)。Easier Is Not Always Better: The Moderating Role of Processing Type on Preference Fluency。Journal of Consumer Psychology,20(3),295-305。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Winkielman, P.、Cacioppo, J. T.(2001)。Mind at ease puts a smile on the face: Psychophysiological evidence that processing facilitation elicits positive affect。Journal of Personality and Social Psychology,81(6),989-1000。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Schubert, T. W.、Waldzus, S.、Giessner, S. R.(2009)。Control over the association of power and size。Social Cognition,27(1),1-19。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Aydınoğlu, N. Z.、Cian, L.(2014)。Show me the product, show me the model: Effect of picture type on attitudes toward advertising。Journal of Consumer Psychology,24(4),506-519。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Chae, Boyoun G.、Li, Xiuping、Zhu, Rui J.(2013)。Judging Product Effectiveness from Perceived Spatial Proximity。Journal of Consumer Research,40(2),317-335。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Tourangeau, Roger、Sternberg, Robert J.(1982)。Understanding and Appreciating Metaphors。Cognition,11(3),203-244。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Huang, Xun、Li, Xiuping、Zhang, Meng(2013)。'Seeing' the Social Roles of Brands: How Physical Positioning Influences Brand Evaluation。Journal of Consumer Psychology,23(4),509-514。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Campbell, M. C.、Keller, K. L.(2003)。Brand Familiarity and Advertising Repetition Effects。Journal of Consumer Research,30(2),292-304。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | Aaker, Jennifer L.(1997)。Dimensions of brand personality。Journal of Marketing Research,34(3),347-356。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | Fournier, Susan(1998)。Consumers and their brands: Developing relationship theory in consumer research。Journal of Consumer Research,24(4),343-373。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 24. | Aggarwal, P.、McGill, A. L.(2012)。When brands seem human, do humans act like brands? Automatic behavioral priming effects of brand anthropomorphism。Journal of Consumer Research,39(2),307-323。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 25. | Hewes, G. W.(1955)。World distribution of certain postural habits。American Anthropologist,57,231-244。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 26. | Judge, T. A.、Cable, D. M.(2004)。The effect of physical height on workplace success and income: Preliminary test of a theoretical model。The Journal of Applied Psychology,89(3),428-441。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 27. | Leonhardt, J. M.、Catlin, J. R.、Pirouz, D. M.(2015)。Is your product facing the ad's center? Facing direction affects processing fluency and ad evaluation。Journal of Advertising,44(4),315-325。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 28. | Postman, L.、Bruner, J. S.(1948)。Perception under Stress。Psychological Review,55(6),314-323。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 29. | Preacher, Kristopher J.、Rucker, Derek D.、Hayes, Andrew F.(2007)。Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions。Multivariate Behavioral Research,42(1),185-227。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 30. | Zhao, Xinshu、Lynch, John G. Jr.、Chen, Qimei(2010)。Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis。Journal of Consumer Research,37(2),197-206。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 31. | Dubois, David、Rucker, Derek D.、Galinsky, Adam D.(2012)。Super size me: Product size as a signal of status。Journal of Consumer Research,38(6),1047-1062。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 32. | Sundar, Aparna、Noseworthy, Theodore J.(2014)。Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design。Journal of Marketing,78(5),138-151。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 33. | Chae, Boyoun、Hoegg, JoAndrea(2013)。The Future Looks "Right": Effects of the Horizontal Location of Advertising Images on Product Attitude。Journal of Consumer Research,40(2),223-238。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 34. | Kim, Hakkyun、Rao, Akshay R.、Lee, Angela Y.(2009)。It's time to vote: The effect of matching message orientation and temporal frame on political persuasion。Journal of Consumer Research,35(6),877-889。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 35. | Schwarz, N.(2004)。Metacognitive Experiences in Consumer Judgment and Decision Making。Journal of Consumer Psychology,14(4),332-348。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Fiske, Susan T.(2004)。Social beings: A core motives approach to social psychology。New York, NY:Wiley。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Lakoff, George、Johnson, Mark(1999)。Philosophy in the Flesh: the Embodied Mind and Its Challenge to Western Thought。Basic Books。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Hayes, Andrew F.(2013)。Introduction to mediation, moderation, and conditional process analysis: A regression-based approach。Guilford Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 其他1. | Ouwersloot, J.,Tudorica, A.(2001)。Brand Personality Creation through Advertising,Maastricht:METEOR, Maastricht University School of Business and Economics。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書論文1. | Winkielman, P.、Schwarz, N.、Fazendeiro, T. A.、Reber, R.(2003)。The Hedonic Marking of Processing Fluency: Implications for Evaluative Judgement。The Psychology of Evaluation: Affective Processes in Cognition and Emotion。Mahwah, NJ:Lawrence Erlbaum Associates。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |