| 期刊論文1. | Dasgupta, C. G.、Ghose, S.、Dispensa, G. S.(1994)。Comparing the Predictive Performance of a Neural Network Model with Some Traditional Market Response Models。International Journal of Forecasting,10(2),235-244。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Magidson, Jay(1993)。The use of the new ordinal algorithm in CHAID to target profitable segments。Journal of Database Marketing,1,1。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | 蔣定安、陳偉、王亦凡、黃連進(20010300)。Rules Generation from the Decision Tree。Journal of Information Science and Engineering,17(2),325-339。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Frawley, Andrew、Thearing, Kurt(1999)。Database Management: Increasing Customer Value by Integrating Data Mining and Campaign Management Software。Direct marketing,61(10),49-53。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Kim, Yoon Seong、Sohn, So Young(2004)。Managing Loan Customers Using Misclassification Patterns of Credit Scoring Model。Expert Systems with Applications,26(4),567-573。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Tao, Yu-Hui、Yeh, Chu-Chen Rosa(2003)。Simple Database Marketing Tools in Customer Analysis and Retention。International Journal of Information Management,23(4),291-301。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 研究報告1. | Neville, P. G.(1999)。Decision Trees for Predictive Modeling。The SAS Institute。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Berry, Michael J. A.、Linoff, Gordon S.(2004)。Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management。John Wiley & Sons, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Groth, Robert(1999)。Data Mining--Building Competitive Advantage。NJ:Prentice Hall PTR。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Breiman, L.、Friedman, J. H.、Olshen, R. A.、Stone, C. J.(1984)。Classification and Regression Tree。California:Wadsworth。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Afifi, Abdelmonem A.、Clark, Virginia A.、May, Susanne(2004)。Computer-Aided Multivariate Analysis。New York:Chapman and Hall/CRC。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | De Ville, Barry(2006)。Decision Trees for Business Intelligence and Data Mining: Using SAS Enterprise Miner。SAS Insitute。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Fernandez, George(2010)。Statistical Data Mining Using SAS Applications。Chapman & Hall/CRC。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Fielding, Alan H.(2007)。Cluster and Classification Techniques for the Biosciences。Cambridge University Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Ratner, Bruce(2011)。Statistical and Machine-Learning Data Mining: Techniques for Better Predictive Modeling and Analysis of Big Data。CRC Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |