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題名:基於銀行客戶行為的CHAID模型應用--以美國W商業銀行中小企業信用卡客戶為例
書刊名:數據分析
作者:張志平
作者(外文):Chang, Chih-ping
出版日期:2012
卷期:7:6
頁次:頁115-127
主題關鍵詞:信用卡客戶行為客戶細分客戶遷徙矩陣數據挖掘Commercial bank customer behaviorCustomer segmentationCHAIDMigration matrixData mining
原始連結:連回原系統網址new window
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期刊論文
1.Dasgupta, C. G.、Ghose, S.、Dispensa, G. S.(1994)。Comparing the Predictive Performance of a Neural Network Model with Some Traditional Market Response Models。International Journal of Forecasting,10(2),235-244。  new window
2.Magidson, Jay(1993)。The use of the new ordinal algorithm in CHAID to target profitable segments。Journal of Database Marketing,1,1。  new window
3.蔣定安、陳偉、王亦凡、黃連進(20010300)。Rules Generation from the Decision Tree。Journal of Information Science and Engineering,17(2),325-339。  new window
4.Frawley, Andrew、Thearing, Kurt(1999)。Database Management: Increasing Customer Value by Integrating Data Mining and Campaign Management Software。Direct marketing,61(10),49-53。  new window
5.Kim, Yoon Seong、Sohn, So Young(2004)。Managing Loan Customers Using Misclassification Patterns of Credit Scoring Model。Expert Systems with Applications,26(4),567-573。  new window
6.Tao, Yu-Hui、Yeh, Chu-Chen Rosa(2003)。Simple Database Marketing Tools in Customer Analysis and Retention。International Journal of Information Management,23(4),291-301。  new window
研究報告
1.Neville, P. G.(1999)。Decision Trees for Predictive Modeling。The SAS Institute。  new window
圖書
1.Berry, Michael J. A.、Linoff, Gordon S.(2004)。Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management。John Wiley & Sons, Inc.。  new window
2.Groth, Robert(1999)。Data Mining--Building Competitive Advantage。NJ:Prentice Hall PTR。  new window
3.Breiman, L.、Friedman, J. H.、Olshen, R. A.、Stone, C. J.(1984)。Classification and Regression Tree。California:Wadsworth。  new window
4.Afifi, Abdelmonem A.、Clark, Virginia A.、May, Susanne(2004)。Computer-Aided Multivariate Analysis。New York:Chapman and Hall/CRC。  new window
5.De Ville, Barry(2006)。Decision Trees for Business Intelligence and Data Mining: Using SAS Enterprise Miner。SAS Insitute。  new window
6.Fernandez, George(2010)。Statistical Data Mining Using SAS Applications。Chapman & Hall/CRC。  new window
7.Fielding, Alan H.(2007)。Cluster and Classification Techniques for the Biosciences。Cambridge University Press。  new window
8.Ratner, Bruce(2011)。Statistical and Machine-Learning Data Mining: Techniques for Better Predictive Modeling and Analysis of Big Data。CRC Press。  new window
 
 
 
 
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