| 期刊論文| 1. | Bird, Robert C.、Steckel, Joel H.(2012)。The Role of Consumer Surveys in Trademark Infringement Cases: Evidence from the Federal Courts。University of Pennsylvania Journal of Business Law，14，1013-1053。   | | 2. | Linford, Jake(2015)。A Linguistic Justification for Protecting "Generic" Trademarks。YALE J.L. & TECH.，17，110-170。 | | 3. | Rierson, Sandra L.(2017)。Toward a More Coherent Doctrine of Trademark Genericism and Functionality: Focusing on Fair Competition。FORDHAM INTELL. PROP. MEDIA & ENT. L.J.，27(4)。 | | 4. | Markin, Gene(20190118)。Using Top-Level Domains to Overcome the Generic Trademark Bar。The National Law Review。 | | 5. | Jay, E. Deborah(2009)。Genericness Surveys in Trademark Disputes: Evolution of Species。Trademark Reporter，99，1118-1164。 | | 6. | Thornburg, Robert H.(2005)。Trademark Surveys: Development of Computer-Based Survey Methods。J. MARSHALL REV. INTELL. PROP. L.，4，91-109。 | | 7. | Greene, Timothy(2014)。Trademark Hybridity and Brand Protection。LOYOLA UNIVERSITY CHICAGO L. J.，46(1)，75-126。 | | 8. | Coverdale, John F.(1984)。Trademarks and Generic Words: An Effect-on-Competition Test。The University of Chicago Law Review，51(3)，868-891。 | | 9. | Desai, Deven R.、Rierson, Sandra L.(2007)。Confronting the Genericism Conundrum。Cardozo Law Review，28(4)。 | 研究報告| 1. | Steckel, Joel、Befurt, Rene、Fair, Rebecca Kirk(2013)。Is It Worth Anything? Using Surveys in Intellectual Property Cases。 | 圖書| 1. | McCarthy, J. Thomas(2019)。McCarthy on Trademarks and Unfair Competition。Thomson Reuters。 | | 2. | Altman, Lousis、Pollack, Malla(1983)。Callmann on Unfair Competition, Trademarks and Monopolies。 | | 3. | McCarthy, Thomas(2012)。McCarthy on Trademark and Unfair Competition。 | 其他| 1. | Wolfe, Jan。'Not a generic name': Booking.com wins trademark fight at U.S. Supreme Court，https://cn.reuters.com/article/us-usa-court-booking-idUSKBN2412EG。 | | 2. | Porter, Jon(20200701)。US Supreme Court rules in favor of Booking.com, allowing trademarks for generic website names，https://www.theverge.com/2020/7/1/21309739/booking-trademark-name-supreme-court-ruling-website。 | | 3. | McDermott, Eileen(20200630)。The Consumer is King: High Court Sides with Booking.com, Rejecting Per Se Test for Generic.Com Trademarks，https://ipwatchdog.com/2020/06/30/the-consumer-is-king-high-court-sides-with-booking-com-rejecting-per-se-test-for-generic-com-trademarks/id=122960/。 | | 4. | Litman, Jessica(20200630)。Opinion analysis: Court holds that "generic.com" marks may be registered trademarks or service marks when consumers do not perceive them as generic，https://www.scotusblog.com/2020/06/opinion-analysis-court-holds-that-generic-com-marks-may-be-registered-trademarks-or-service-marks-when-consumers-do-not-perceive-them-as-generic/。 | 圖書論文| 1. | Zeisel, H.、Kaye, D.(1997)。Trademark Surveys: Genericness。Prove It with Figures. Statistics for Social Science and Public Policy。Springer。 | |