| 圖書| 1. | Keller, Kevin Lane(2013)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Pearson Education, Limited。   | | 2. | Wheeler, Alina(2012)。Designing Brand Identity。 | 其他| 1. | French, Katy。15 Perfect Tagline Examples from Brands of All Sizes，https://www.columnfivemedia.com/13-unique-tagline-examples/。 | | 2. | Okugbe, Ohiozoje(2023)。Business Tagline: What It Is, 20 Examples, and How to Write One，https://adoric.com/blog/business-tagline-examples/。 | |