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題名:A Study of the Consequential Effect of Brand Equity: A Review of Relational and Psychological Moderators
書刊名:管理科學研究
作者:廖英凱洪嘉聲廖鶴翔
作者(外文):Liao, Ying-kaiHung, Chia-shengLiao, Ho-hsiang
出版日期:2021
卷期:15:2
頁次:頁1-20
主題關鍵詞:品牌權益關係調節變數心理調節變數品牌偏好品牌涉入替代品牌吸引力口碑Relational moderatorsPsychological moderatorssBrand equityBrand preferenceBrand involvementAlternative brand attractivenessWord-of-mouth
原始連結:連回原系統網址new window
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期刊論文
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會議論文
1.Cruz-Milan, O.(2022)。Consumer-Based Brand Equity as Predictor of Three Behavioral Intention Outcomes on a Coastal Tourism Destination: An Abstract。Academy of Marketing Science Annual Conference。Springer。479-480。  new window
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研究報告
1.Bauer, M.、Chytilovlla, J.、Morduch, J.(2008)。Behavioral foundations of microcredit: Experimental and survey evidence from rural india。  new window
學位論文
1.Muhammad, S. G.(2021)。The effect of brand image on customer's purchase intention: mediating role of brand preference and moderating effect of product innovation: A study in semen Indonesia group in Jakarta area(博士論文)。IPMI Business School。  new window
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