| 期刊論文| 1. | Kashyap, Rajiv、Bojanic, David C.(2000)。A Structural Analysis of Value, Quality, and Price Perceptions of Business and Leisure Travelers。Journal of Travel Research，39(1)，45-51。   | | 2. | 陳德嫺(20090600)。青少年同儕影響力之理論探討。諮商與輔導，282，2-5+17。 延伸查詢 | | 3. | Bemdt, T. J.、Perry, T. B.(1986)。Children's perceptions of friendships as supportive relationships。Developmental Psychology，22(5)，640-648。 | | 4. | Souiden, N.、Jabeur, Y.(2015)。The impact of Islamic beliefs on consumers' attitudes and purchase intentions of life insurance。International Journal of Bank Marketing，33(4)，423-441。 | | 5. | Jacoby, Jacob、Kaplan, Leon B.(1972)。The Components of Perceived Risk。Advances in Consumer Research，1(1)，382-393。 | | 6. | 李樑堅、陳英仁、王婷藝(20160600)。壽險保戶購買長期照護險決策行為之研究--以南部地區為例。風險管理學報，18(1)，63-94。 延伸查詢 | | 7. | 陳明國、余家駒(20121200)。長期看護保險購買意願影響因素之實證研究。管理實務與理論研究，6(4)，62-76。 延伸查詢 | | 8. | Palm, Risa(1999)。Perceived risk and the earthquake insurance purchase decision: a commentary on a paper by Lennart Sjöberg。Journal of Risk Research，2(4)，289-294。 | | 9. | Islam, J. U.、Rahman, Z.、Hollebeek, L. D.(2017)。Personality factors as predictors of online consumer engagement: An empirical investigation。Marketing Intelligence and Planning，35(4)，510-528。 | | 10. | Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal，6(1)，1-55。 | | 11. | Abrar, M.、Bashir, M.、Shabbir, R.、Haris, M.、Saqib, S.(2019)。Role of personality and social factors towards purchase of luxury clothing in online settings: Moderating role of vanity。European Online Journal of Natural and Social Sciences，8(1s)，42-51。 | | 12. | Bonnice, J. C.(1985)。An application of the Engel, Kollat and Blackwell model to consumers of automobile insurance。Journal of Insurance Issues and Practices，8(1)，23-41。 | | 13. | Chun, T. Y.、Lee, D. K.、Park, N. H.(2020)。The effect of marketing activities on the brand recognition, brand familiarity, and purchase intention on the SNS of franchise companies。Journal of Asian Finance, Economics and Business，7(11)，955-966。 | | 14. | Jacoby, Jacob(1977)。Consumer response to price: An attitudinal, information processing perspective。Moving Ahead with Attitude Research，15(2)，73-86。 | | 15. | Johansson, J. K.、Erickson, G.(1985)。Price-quality relationship and trade barriers。International Marketing Review，2(3)，52-63。 | | 16. | Kontot, K.、Hamali, J.、Abdullah, F.(2016)。Determining factors of customers' preferences: A case of deposit products in islamic banking。Procedia-Social and Behavioral Sciences，224，167-175。 | | 17. | Lajuni, N.、Lai, F. H.、Sondoh, S. Jr.、Mohidin, R.(2020)。Consumer knowledge effect on intention to purchase life insurance。Labuan e-Journal of Muamalat and Society，14，69-79。 | | 18. | Mai, N. T. T.、Hung, N. V.、Linh, N. H.、Minh, N. H.(2017)。Materialism and green purchase intention: a study of urban Vietnamese consumers。Journal of Economics and Development，19(2)，89-106。 | | 19. | Mishra, S. K.、Kumar, M.(2011)。How mutual fond investors' objective and subjective knowledge impacts their information search and processing behaviour。Journal of Financial Services Marketing，16(1)，27-41。 | | 20. | Phang, G. I.、Adis, A. A.、Osman, Z.(2016)。Antecedents to consumer intention to buy luxury brands。Malaysian Journal of Business and Economics，3(1)，1-14。 | | 21. | Sohn, Jeong Woong、Kim, Jin Ki(2020)。Factors that influence purchase intentions in social commerce。Technology in Society，63。 | | 22. | Ulbinaite, A.、Kucinskiene, M.、Le Moullec, Y.(2014)。The complexity of the insurance purchase decision making process。Transformations in Business & Economics，13(3)，197-218。 | | 23. | Wang, Zhaohua、Sun, Qingyu、Wang, Bo、Zhang, Bin(2019)。Purchasing intentions of Chinese consumers on energy-efficient appliances: Is the energy efficiency label effective?。Journal of Cleaner Production，238(20)。 | | 24. | Bentler, Peter M.(1992)。On the Fit of Models to Covariances and Methodology to the Bulletin。Psychological Bulletin，112(3)，400-404。 | | 25. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research，28(3)，307-319。 | | 26. | Doll, William J.、Xia, Weidong、Torkzadeh, Gholamreza(1994)。A confirmatory factor analysis of the end-user computing satisfaction instrument。Management Information Systems Quarterly，18(4)，453-461。 | | 27. | Liebermann, Yehoshua、Flint-Goor, Amir(1996)。Message Strategy by Product-Class Type: A Matching Model。International Journal of Marketing Research，13(3)，237-249。 | | 28. | McDonald, Roderick P.、Ho, Moon-Ho Ringo(2002)。Principles and practice in reporting structural equation analyses。Psychological Methods，7(1)，64-82。 | | 29. | Monroe, Kent B.、Krishnan, R.(1985)。The effect of price on subjective product evaluations。Perceived quality，1(1)，209-232。 | | 30. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。 | | 31. | Rao, Akshay R.、Monroe, Kent B.(1988)。The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations。Journal of Consumer Research，15(2)，253-264。 | | 32. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。 | 學位論文| 1. | 羅姿妮(2018)。長期照護保險購買意圖與行為之研究：計畫行為理論的觀點(碩士論文)。國立高雄應用科技大學。 延伸查詢 | | 2. | Lwin, N. N.(2018)。The factors influence on buying intention of life insurance policy(博士論文)。MERAL Portal。 | 圖書| 1. | Nicosia, Francesco M.(1966)。Consumer Decision Processes: Marketing and Advertising Implications。Englewood Cliffs, NJ：Prentice-Hall, Inc.。 | | 2. | Williams, T. G.(1982)。Consumer Behavior: Fundamental and Strategies。St. Paul, Minn：West Publishing Co.。 | | 3. | Engel, James F.、Kollat, David T.、Blackwell, Roger D.、Miniard, P. W.(1991)。Consumer Behavior。Dryden Press。 | | 4. | Gray, H. D.、Tindall, J. A.(1978)。Peer power: Becoming an effective peer helper。Accelerated Development。 | | 5. | Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。 | | 6. | Demby, E.(1973)。A psychographic study of the market for flowers: Research study。American Florists Marketing Council。 | | 7. | Sjöberg, L.(1994)。Perceived risk vs. demand for risk reduction。Center for Risk Research, Stockholm School of Economics。 | | 8. | 許士軍(1987)。管理學。台北市：東華書局。 延伸查詢 | | 9. | Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1995)。Consumer behavior。Dryden Press。 | | 10. | Engel, James F.、Blackwell, Roger D.、Kollat, David T.(1973)。Consumer Behavior。Rinehart and Winston Inc.。 | | 11. | Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.(1998)。Multivariate Data Analysis。Prentice-Hall。 | | 12. | Kiesler, C. A.、Kiesler, S. B.(1969)。Conformity。Addison-Wesley。 | | 13. | Kotler, Philip、Wing, V.、Saunders, J.、Armstrong, Gary(1999)。Principles of Marketing。New York：Prentice Hall。 | | 14. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 | 圖書論文| 1. | Wentzel, K. R.(2009)。Students' relationships with teachers as motivational contexts。Handbook of Motivation at School。Routledge。 | |