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題名:Exploring Consumer Online Purchase and Search Behavior: An FCB Grid Perspective
書刊名:Asia Pacific Management Review
作者:Huang, Shiu-liLin, Yi-hsien
出版日期:2022
卷期:27:4
頁次:頁245-256
主題關鍵詞:FCB gridOnline searchOnline purchaseKeyword advertisingContextual inquiry
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:2
  • 點閱點閱:3
期刊論文
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3.Ho, L.-A.、Kuo, T.-H.、Lin, B.(2012)。The mediating effect of Website quality on Internet searching behavior。Computers in Human Behavior,28(3),840-848。  new window
4.Kim, J.、Morris, J. D.(2007)。The Power of Affective Response and Cognitive Structure in Product-trial Attitude Formation。Journal of Advertising,36(1),95-106。  new window
5.Grant, R.、Clarke, R. J.、Kyriazis, E.(2007)。A review of factors affecting online consumer search behaviour from an information value perspective。Journal of Marketing Management,23(5/6),519-533。  new window
6.Kim, Cookhwan、Park, Sungsik、Kwon, Kwiseok、Chang, Woojin(2012)。How to select search keywords for online advertising depending on consumer involvement: An empirical investigation。Expert Systems with Applications,39(1),594-610。  new window
7.Gursoy, D.、McCleary, Ken W.(2004)。An integrative model of tourists' information search behavior。Annals of Toursim Research,31(2),353-373。  new window
8.Wei, Pei-Shan、Lu, Hsi-Peng(2013)。An Examination of the Celebrity Endorsements and Online Customer Reviews Influence Female Consumers' Shopping Behavior。Computers in Human Behavior,29(1),193-201。  new window
9.Gupta, S.、Kim, H.-W.(2007)。The Moderating Effect of Transaction Experience on the Decision Calculus in On-line Repurchase。International Journal of Electronic Commerce,12(1),127-158。  new window
10.Peterson, Robert A.、Merino, Maria C.(2003)。Consumer Information Search Behavior and the Internet。Psychology and Marketing,20(2),99-121。  new window
11.Vaughn, Richard(1986)。How advertising works: A planning model revisited。Journal of Advertising Research,26(1),57-66。  new window
12.Hung, Peng、Lurie, Nicholas H.、Mitra, Sabyasachi(2009)。Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods。Journal of Marketing,73(2),55-69。  new window
13.Brucks, Merrie(1985)。The effects of product class knowledge on information search behavior。Journal of Consumer Research,12(1),1-16。  new window
14.Ratchford, Brian T.(1987)。New Insights About the FCB Grid。Journal of Advertising Research,27(4),24-38。  new window
15.Punj, Girish N.、Staelin, Richard(1983)。A Model of Consumer Information Search Behavior for New Automobiles。Journal of Consumer Research,9(4),368-380。  new window
16.Coupey, Eloise、Irwin, Julie R.、Payne, John W.(1998)。Product Category Familiarity and Preference Construction。Journal of Consumer Research,24(4),459-468。  new window
17.Johnson, Eric J.、Moe, Wendy W.、Fader, Peter S.、Bellman, Steven、Lohse, Gerald L.(2004)。On the Depth and Dynamics of Online Search Behavior。Management Science,50(3),299-308。  new window
18.Vaughn, Richard(1980)。How Advertising Works: A Planning Model。Journal of Advertising Research,20(5),27-33。  new window
19.Walia, N.、Srite, M.、Huddleston, W.(2016)。Eyeing the web interface: the influence of price, product, and personal involvement。Electronic Commerce Research,16(3),297-333。  new window
20.Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research,22(1),41-53。  new window
21.Im, I.、Jun, J.、Oh, W.、Jeong, S.-O.(2016)。Deal-seeking versus brand-seeking: Search behaviors and purchase propensities in sponsored search platforms。MIS Quarterly,40(1),187-203。  new window
22.Tien, Duong Hanh、Amaya Rivas, Adriana A.、Liao, Ying-kai(20190900)。Examining the Influence of Customer-to-customer Electronic Word-of-mouth on Purchase Intention in Social Networking Sites。Asia Pacific Management Review,24(3),238-249。new window  new window
23.Chen, Hong-yi、Lo, Te-chien(20190300)。Online Search Activities and Investor Attention on Financial Markets。Asia Pacific Management Review,24(1),21-26。new window  new window
24.Wu, W.-Y.、Lee, C.-L.、Fu, C.-S.、Wang, H.-C.(2013)。How can online store layout design and atmosphere influence consumer shopping intention on a website?。International Journal of Retail & Distribution Management,42(1),4-24。  new window
25.Andrews, J. Craig、Durvasula, Srinivas、Akhter, Syed H.(1990)。A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research。Journal of Advertising,19(4),27-40。  new window
26.Lavidge, Robert J.、Steiner, Gary A.(1961)。A Model for Predictive Measurements of Advertising Effectiveness。Journal of Marketing,25(6),59-62。  new window
27.Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research,10(2),135-146。  new window
28.Amblee, N.、Ullah, R.、Kim, W.(2017)。Do product reviews really reduce search costs?。Journal of Organizational Computing & Electronic Commerce,27(3),199-217。  new window
29.Wu, S.-I.(2001)。An experimental study on the relationship between consumer involvement and advertising effectiveness。Journal of Marketing & Logistics,13(1),43-56。  new window
30.Yang, S.、Li, D.、Tao, Z.、Li, X.(2018)。Search engine advertising for organic food: The effectiveness of information concreteness on advertising performance。Journal of Consumer Behaviour,17(1),47-56。  new window
31.Verhagen, T.、Bloemers, D.(2018)。Exploring the cognitive and affective bases of online purchase intentions: A hierarchical test across product types。Electronic Commerce Research,18(3),537-561。  new window
32.Rozario, D. D.(2016)。A comprehensive typology of prepurchase, external information searchers。Psychology and Marketing,33(11),982-1005。  new window
33.Rutz, O. J.、Trusov, M.、Bucklin, R. E.(2011)。Modeling indirect effects of paid search advertising: Which keywords lead to more future visits?。Marketing Science,30(4),646-665。  new window
34.Park, C. H.、Agarwal, M. K.(2018)。The order effect of advertisers on consumer search behavior in sponsored search markets。Journal of Business Research,84,24-33。  new window
35.Nilsson, J.、Nordvall, A.-C.、Isberg, S.(2010)。The information search process of socially responsible investors。Journal of Financial Services Marketing,15(1),5-18。  new window
36.Lu, X.、Zhao, X.(2014)。Differential effects of keyword selection in search engine advertising on direct and indirect sales。Journal of Management Information Systems,30(4),299-326。  new window
37.Li, H.、Ma, L.(2020)。Charting the path to purchase using topic models。Journal of Marketing Research,57(6),1019-1036。  new window
38.Ji, L.、Rui, P.、Hansheng, W.(2010)。Selection of best keywords: A Poisson regression model。Journal of Interactive Advertising,11(1),27-35。  new window
39.Jansen, B. J.、Schuster, S.(2011)。Bidding on the buying funnel for sponsored search and keyword advertising。Journal of Electronic Commerce Research,12(1),1-18。  new window
40.Jafarzadeh, H.、Aurum, A.、D'Ambra, J.、Abedin, B.、Assemi, B.(2015)。Search engine advertising adoption and utilization: An empirical investigation of inflectional factors。Journal of Organizational Computing & Electronic Commerce,25(4),402-427。  new window
41.Im, I.、Dunn, B. K.、Lee, D. I.、Galletta, D. F.、Jeong, S.-O.(2019)。Predicting the intent of sponsored search users: An exploratory user session-level analysis。Decision Support Systems,121,25-36。  new window
42.Gong, J.、Abhisek, V.、Li, B.(2018)。Examining the impact of keyword ambiguity on search advertising performance: A topic model approach。MIS Quarterly,42(3),805-829。  new window
43.Cheong, H. J.、Cheong, Y.(2021)。Updating the Foote, Cone & belding grid: Revisiting the product classifications of the FCB grid for online shopping and contemporary consumers' decision making。Journal of Advertising Research,61(2),12-29。  new window
44.Ferreira, M.、Santos, C. P. D.(2020)。Consumers' knowledge, maximizing tendencies, and post-decision information search。Journal of Business Management,60(1),20-32。  new window
45.Bakshi, S.(2012)。Impact of gender on consumer purchase behavior。Journal of Commerce and Management,1(9),10-18。  new window
46.Ghose, A.、Yang, S.(2009)。An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets。Management Science,55(10),1605-1622。  new window
會議論文
1.Srikant, R.、Agrawal, R.(1996)。Mining Sequential Patterns: Generalizations and Performance Improvements。Advances in Database Technology Edbt '96: 5th International Conference on Extending Database Technology,(會議日期: 1996/03/25-1996/03/29),3-17。  new window
圖書
1.Geddes, B.(2014)。Advanced Google AdWords。John Wiley & Sons。  new window
2.Beyer, H.、Holtzblatt, K.(1997)。Contextual design: Defining Customer-Centered Systems。Morgan Kaufmann。  new window
單篇論文
1.Noble, S.(2010)。It's time to bury the marketing funnel,http://www.iimagineservicedesign.com/wp-content/uploads/2015/09/Customer-Life-Cycle-Journey.pdf。  new window
 
 
 
 
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