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題名:美妝產業的社群影響力者行銷:來源可信度與涉入程度的影響
書刊名:南臺學報社會科學類
作者:邱于平林紫均
作者(外文):Chiu, Yu-pingLin, Tzu-chun
出版日期:2022
卷期:7:2
頁次:頁64-80
主題關鍵詞:廣告效果專業知識影響力者購買意願來源可信度Advertising effectivenessExpertiseInfluencersPurchase intentionSource credibility
原始連結:連回原系統網址new window
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期刊論文
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28.MacKenzie, Scott B.、Lutz, Richard J.(1989)。An Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context。Journal of Marketing,53(2),48-65。  new window
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30.Spears, Nancy、Singh, Surendra N.(2004)。Measuring Attitude toward the Brand and Purchase Intentions。Journal of Current Issues & Research in Advertising,26(2),53-66。  new window
31.Chen, H.(2018)。College-Aged Young Consumers' Perceptions of Social Media Marketing: The Story of Instagram。Journal of Current Issues and Research in Advertising,39(1),22-36。  new window
32.de Veirman, M.、Cauberghe, V.、Hudders, L.(2017)。Marketing through Instagram influencers: The impact of number of followers and product divergence on brand attitude。International Journal of Advertising,36(5),798-828。  new window
33.Virtanen, H.、Björk, P.、Sjöström, E.(2017)。Follow for follow: Marketing of a start-up company on Instagram。Journal of Small Business and Enterprise Development,24(3),468-484。  new window
34.Lee, Y.、Koo, J.(2015)。Athlete endorsement, attitudes, and purchase intention: The interaction effect between athlete endorser-product congruence and endorser credibility。Journal of Sport Management,29(5),523-538。  new window
35.McCroskey, J. C.(1966)。Scales for the measurement of ethos。Speech Monographs,33(1),65-72。  new window
36.Jin, S. V.、Muqaddam, A.、Ryu, E.(2019)。Instafamous and social media influencer marketing。Marketing Intelligence & Planning,37(5),567-579。  new window
37.Lou, Chen、Yuan, Shupei(2019)。Influencer marketing: How message value and credibility affect consumer trust of branded content on social media。Journal of Interactive Advertising,19(1),58-73。  new window
38.Wang, Stephen W.、Scheinbaum, Angeline Close(2018)。Enhancing Brand Credibility Via Celebrity Endorsement: Trustworthiness Trumps Attractiveness and Expertise。Journal of Advertising Research,58(1),16-32。  new window
39.Khamis, S.、Ang, L.、Welling, R.(2017)。Self-branding, 'micro-celebrity' and the rise of Social Media Influencers。Celebrity Studies,8(2),191-208。  new window
40.Lee, S.、Kim, E.(2020)。Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post。Journal of Global Fashion Marketing,11(3),232-249。  new window
41.Torres, P.、Augusto, M.、Matos, M.(2019)。Antecedents and outcomes of digital influencer endorsement: An exploratory study。Psychology & Marketing,36(12),1267-1276。  new window
42.Petty, Richard E.、Cacioppo, John T.(1990)。Involvement and Persuasion: Tradition versus Integration。Psychological Bulletin,107(3),367-374。  new window
43.Lehman, D. W.、O'Connor, K.、Kovács, B.、Newman, G. E.(2019)。Authenticity。Academy of Management Annals,13(1),1-42。  new window
44.Iuliano, A. D.、Roguski, K. M.、Chang, H. H.、Muscatello, D. J.、Palekar, R.、Tempia, S.、Cohen, C.、Gran, J. M.、Schanzer, D.、Cowling, B. J.(2018)。Estimates of global seasonal influenza-associated respiratory mortality: A modelling study。The Lancet,391(10127),1285-1300。  new window
45.Baker, Michael J.、Churchill, Gilbert A. Jr.(1977)。The Impact of Physically Attractive Models on Advertising Evaluations。Journal of Marketing Research,14(4),538-555。  new window
46.Till, Brian D.、Busler, Michael(2000)。The Match-up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs。Journal of Advertising,29(3),1-13。  new window
47.Djafarova, E.、Trofimenko, O.(2019)。"Instafamous"--Credibility and self-presentation of micro-celebrities on social media。Information, Communication & Society,22(10),1432-1446。  new window
48.Chai, J. C. Y.、Malhotra, N. K.、Alpert, F.(2015)。A two-dimensional model of trust-value-loyalty in service relationships。Journal of retailing and consumer services,26,23-31。  new window
49.Chakraborty, S.、Bhatt, V.、Chakravorty, T.(2018)。Is telemedicine best alternative to reaching last mile: Investigation in the context of rural india。Indian J. Public Heal. Res. Dev.,9(10),202-206。  new window
50.Chen, Y.(2016)。The rise of 'micro-influencers' on Instagram。Journal of Digital and Social Marketing,7,105-121。  new window
51.Colliander, J.、Marder, B.(2018)。Snap happy' brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram。Computers in human behavior,78,34-43。  new window
52.Dikčius, V.、Ilciukiene, S.(2021)。National or global? Moderated mediation impact of sports celebrity credibility on consumer's purchase intention。Organizations and markets in emerging economies,12(1),160-177。  new window
53.Kim, D. M.、Kim, Y.、Seo, J. W.、Lee, J.、Park, U.、Ha, N. Y.、Koh, J.、Park, H.、Lee, J. W.、Ro, H. J.(2021)。Enhanced eosinophil-mediated inflammation associated with antibody and complement-dependent pneumonic insults in critical COVID-19。Cell reports,37(1),(109798)1-(109798)20。  new window
54.Kim, D. Y.、Kim, H.-Y.(2021)。Trust me, trust me not: A nuanced view of influencer marketing on social media。Journal of Business Research,134,223-232。  new window
55.Nafees, L.、Cook, C. M.、Nikolov, A. N.、Stoddard, J. E.(2021)。Can social media influencer (SMI) power influence consumer brand attitudes? The mediating role of perceived SMI credibility。Digital Business,1(2),(100008)1-(100008)10。  new window
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會議論文
1.Murwaningtyas, F.、Harisudin, M.、Irianto, H.(2020)。Effect of Celebrity Endorser Through Social Media on Organic Cosmetic Purchasing Intention Mediated with Attitude。The 6th International Conference on Entrepreneurship (ICOEN)。  new window
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圖書
1.Scott, D. M.(2015)。The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly。John Wiley & Sons。  new window
2.Brown, D.、Hayes, N.(2008)。Influencer marketing。Routledge。  new window
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4.Neher, K.(2013)。Visual social media marketing: Harnessing images, Instagram, Infographics and Pinterest to grow your business online。Boot Camp Pub.。  new window
圖書論文
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