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題名:連鎖體系營運支持與加盟者知覺組織支持對加盟者續約意圖影響之研究--以滿意度為中介變項及正向獎勵為干擾變項
書刊名:行銷評論
作者:余俊杰蔡顯童 引用關係
作者(外文):Yu, Chun-chiehTsai, Hsien-tung
出版日期:2021
卷期:18:2
頁次:頁138_1+139-176
主題關鍵詞:知覺組織支持連鎖體系管控加盟者續約意圖資源基礎觀點二次項非線性影響Perceived organizational supportFranchise monitoringFranchisee retention intentionResources-based viewsU-shaped-quadratic-nonlinear effect
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:1
  • 點閱點閱:3
期刊論文
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會議論文
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其他
1.商業司(2019)。連鎖加盟及餐飲鏈結發展計畫(109-112年),商業司第八科。  延伸查詢new window
圖書論文
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