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題名:Various Social Media Marketing Activities Affect Online Brand Trust
書刊名:Corporate Management Review
作者:陳澤義吳雪伶紀辰頤
作者(外文):Chen, Tser-yiethWu, Hsueh-lingChi, Chen-yi
出版日期:2022
卷期:42:2
頁次:頁125-156
主題關鍵詞:品牌形象品牌熟悉度線上品牌信任知覺差異社群媒體行銷Brand imageBrand familiarityOnline brand trustPerceived differentiationSocial media marketing activities
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