期刊論文1. | Lau, Rebecca S.、Cheung, Gordon W.(2012)。Estimating and comparing specific mediation effects in complex latent variable models。Organizational Research Methods,15(1),3-16。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
2. | Pirolli, P.、Card, S. K.(1999)。Information foraging。Psychological Review,106(4),643-675。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
3. | Moody, G. D.、Galletta, D. F.(2015)。Lost in cyberspace: The impact of information scent and time constraints on stress, performance, and attitudes online。Journal of Management Information Systems,32(1),192-224。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
4. | Krumpal, I.(2013)。Determinants of social desirability bias in sensitive surveys: A literature review。Quality & Quantity,47(4),2025-2047。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
5. | Fuller, Christie M.、Simmering, Marcia J.、Atinc, Guclu、Atinc, Yasemin、Babin, Barry J.(2016)。Common Methods Variance Detection in Business Research。Journal of Business Research,69(8),3192-3198。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
6. | Lee, Jung Eun、Watkins, Brandi(2016)。YouTube vloggers' influence on consumer luxury brand perceptions and intentions。Journal of Business Research,69(12),5753-5760。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
7. | Xie, K.、Lee, Y. J.(2015)。Social media and brand purchase: Quantifying the effects of exposures to earned and owned social media activities in a two-stage decision making model。Journal of Management Information Systems,32(2),204-238。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
8. | Hair, Joseph F. Jr.、Risher, Jeffrey J.、Sarstedt, Marko、Ringle, Christian M.(2019)。When to use and how to report the results of PLS-SEM。European Business Review,31(1),2-24。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
9. | Portal, S.、Abratt, R.、Bendixen, M.(2019)。The role of brand authenticity in developing brand trust。Journal of Strategic Marketing,27(8),714-729。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
10. | Gretry, A.、Horváth, C.、Belei, N.、Van Riel, A. C.(2017)。"Don't pretend to be my friend!" When an informal brand communication style backfires on social media。Journal of Business Research,74,77-89。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
11. | Atulkar, S.(2020)。Brand trust and brand loyalty in mall shoppers。Marketing Intelligence & Planning,38(5),559-572。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
12. | He, Hongwei、Li, Yan、Harris, Lloyd C.(2012)。Social Identity Perspective on Brand Loyalty。Journal of Business Research,65(5),648-657。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
13. | Tehseen, S.、Ramayah, T.、Sajilan, S.(2017)。Testing and controlling for common method variance: A review of available methods。Journal of Management Sciences,4(2),146-175。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
14. | Pradhan, D.、Duraipandian, I.、Sethi, D.(2016)。Celebrity endorsement: How celebrity-brand-user personality congruence affects brand attitude and purchase intention。Journal of Marketing Communications,22(5),456-473。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
15. | Chakraborty, U.、Bhat, S.(2018)。Credibility of online reviews and its impact on brand image。Management Research Review,41(1),148-164。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
16. | Cheung, Man Lai、Pires, Guilherme、Rosenberger, Philip J.(2020)。The influence of perceived social media marketing elements on consumer: brand engagement and brand knowledge。Asia Pacific Journal of Marketing and Logistics,32(3),695-720。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
17. | Sanny, Lim、Arina, Aisha Nur、Maulidya, Ratu、Pertiwi, Ressy Putri(2020)。Purchase intention on Indonesia male's skin care by social media marketing effect towards brand image and brand trust。Management Science Letters,10(10),2139-2146。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
18. | Bilgin, Y.(2018)。The effect of social media marketing activities on brand awareness, brand image and brand loyalty。Business & Management Studies: An International Journal,6(1),128-148。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
19. | Aguirre-Urreta, M. I.、Hu, J.(2019)。Detecting Common Method Bias: Performance of the Harman's Single-Factor Test。ACM SIGMIS Database: the DATABASE for Advances in Information Systems,50(2),45-70。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
20. | Memon, M. A.、Ting, H.、Cheah, J.-H.、Thurasamy, R.、Chuah, F.、Cham, T. H.(2020)。Sample size for survey research: Review and recommendations。Journal of Applied Structural Equation Modeling,4(2),1-20。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
21. | Ruiz Equihua, Daniel、Romero de la Fuente, Jaime、Casaló, Luis V.(2020)。Better the devil you know? The moderating role of brand familiarity and indulgence vs. restraint cultural dimension on eWOM influence in the hospitality industry。Journal of Hospitality Marketing and Management,29(3),310-328。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
22. | McClure, C.、Seock, Y. K.(2020)。The role of involvement: investigating the effect of brand's social media pages on consumer purchase intention。Journal of Retailing and Consumer Services,53。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
23. | Ahmad, A. H.、Idris, I.、Mason, C.、Chow, S. K.(2019)。The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers。International Journal of Financial Research,10(5),54-65。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
24. | Allison, M.、Jones, H.(2022)。The winning formula: How to build lasting and valuable customer relationships via a paid, owned and earned strategy。Journal of Brand Strategy,10(3),273-282。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
25. | Alrwashdeh, M.、Emeagwali, O.、Aljuhmani, H.(2019)。The effect of electronic word of mouth communication on purchase intention and brand image: An applicant smartphone brands in North Cyprus。Management Science Letters,9(4),505-518。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
26. | Ansary, Amin、Nik Hashim, Nik M. Hazrul(2018)。Brand image and equity: The mediating role of brand equity drivers and moderating effects of product type and word of mouth。Review of Managerial Science,12(4),969-1002。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
27. | Aw, Eugene Cheng-Xi、Labrecque, Lauren I.(2020)。Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong。Journal of Consumer Marketing,37(7),895-908。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
28. | Breves, P.、Amrehn, J.、Heidenreich, A.、Liebers, N.、Schramm, H.(2021)。Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers' persuasive effects on their followers。International Journal of Advertising,40(7),1209-1229。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
29. | Connelly, J.(2013)。Owned, paid or earned: The new language of marketing。Money Management Executive,21(38),10。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
30. | Davies, G.(2008)。Employer branding and its influence on managers。European journal of Marketing,42(5/6),667-681。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
31. | Evgeniy, Y.、Lee, K.、Roh, T.(2019)。The effect of eWOM on purchase intention for Korean-brand cars in Russia: the mediating role of brand image and perceived quality。Journal of Korea Trade,23(5),102-117。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
32. | Farzin, Milad、Fattahi, Majid(2018)。eWOM through social networking sites and impact on purchase intention and brand image in Iran。Journal of Advances in Management Research,15(2),161-183。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
33. | Harrison, F.(2013)。Digging deeper down into the empirical generalization of brand recall: adding owned and earned media to paid-media touchpoints。Journal of Advertising Research,53(2),181-185。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
34. | Ibrahim, Blend、Aljarah, Ahmad、Sawaftah, Dima(2021)。Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism。Sustainability,13(4),(2277)1-(2277)15。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
35. | Jayson, R.、Block, M. P.、Chen, Y.(2018)。How synergy effects of paid and digital owned media influence brand sales: Considerations for marketers when balancing media spend。Journal of Advertising Research,58(1),77-89。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
36. | Joo, Jaehun、Kim, Chunglo(2020)。Examining SNS marketing characteristics affecting brand image and repurchase intention。MATEC Web of Conferences,309,(05020)1-(05020)5。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
37. | Kimmel, A. J.、Kitchen, P. J.(2014)。WOM and social media: Presaging future directions for research and practice。Journal of Marketing Communications,20(1/2),5-20。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
38. | Ladkoo, A. D.、Ismael, F. B. A.(2018)。The impact of celebrity endorsement on brand knowledge: A comparative study in Mauritius。Business and Economic Research,8(2),85-114。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
39. | Lee, S.、Jung, H.(2016)。The effects of corporate social responsibility on profitability: The moderating roles of differentiation and outside investment。Management Decision,54(6),1383-1406。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
40. | Lim, Weng Marc、Kumar, Satish、Pandey, Nitesh、Rasul, Tareq、Gaur, Vidhu(2023)。From direct marketing to interactive marketing: a retrospective review of the Journal of Research in Interactive Marketing。Journal of Research in Interactive Marketing,17(2),232-256。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
41. | Lovett, M. J.、Staelin, R.(2016)。The role of paid, earned, and owned media in building entertainment brands: Reminding, informing, and enhancing enjoyment。Marketing Science,35(1),142-157。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
42. | Pihlaja, J.、Saarijarvi, H.、Spence, M. T.、Yrjola, M.(2017)。From Electronic WOM to Social eWOM: Bridging the Trust Deficit。Journal of Marketing Theory and Practice,25(4),340-356。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
43. | Sciarrino, J.、Friedman, J.、Kirk, T.、Kitchings, K. S.、Prudente, J.(2019)。Quantifying the importance, contribution and efficiency of Cotton Inc.'s paid, owned and earned media through customer journey modelling。Journal of Digital and Social Media Marketing,6(4),294-311。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
44. | Silva, M. J. D.、Farias, S. A. D.、Grigg, M. K.、Barbosa, M. D. L.(2020)。Online engagement and the role of digital influencers in product endorsement on Instagram。Journal of Relationship Marketing,19(2),133-163。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
45. | Stylidis, D.、Woosnam, K. M.、Ivkov, M.、Kim, S. S.(2020)。Destination loyalty explained through place attachment, destination familiarity and destination image。International Journal of Tourism Research,22(5),604-616。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
46. | Tan, Teck Ming、Ismail, Hishamuddin Bin、Rasiah, Devinaga(2011)。Hierarchical Chain Of Consumer-Based Brand Equity: Review From The Fast Food Industry。International Business and Economics Research Journal,10(9),67-80。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
47. | Wang, C. L.(2021)。New frontiers and future directions in interactive marketing: Inaugural Editorial。Journal of Research in Interactive Marketing,15(1),1-9。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
48. | Wang, Shaoshan、Liu, Matthew Tingchi(2023)。Celebrity endorsement in marketing from 1960 to 2021: a bibliometric review and future agenda。Asia Pacific Journal of Marketing and Logistics,35(4),849-873。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
49. | Washington, M.、Shirley, E.、Lisset, G.、Regina, R.(2015)。Students' perceived risk and investment intention: The effect of brand equity。Management and Marketing,10(3),208-225。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
50. | Wibowo, Ardy、Chen, Shih-Chih、Wiangin, Uraiporn、Ma, Yin、Ruangkanjanases, Athapol(2021)。Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience。Sustainability,13(1),(189)1-(189)18。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
51. | Yu, Shubin、Hu, Yangjuan(2020)。When luxury brands meet China: The effect of localized celebrity endorsements in social media marketing。Journal of Retailing and Consumer Services,54。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
52. | Zheng, Min-Yuan、Chen, Chao-Chien、Lin, Hsiao-Hsien、Tseng, Chih-Hung、Hsu, Chin-Hsien(2021)。Research on the Impact of Popular Tourism Program Involvement on Rural Tourism Image, Familiarity, Motivation and Willingness。Sustainability,13(9),(4906)1-(4906)19。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
53. | Zhu, H.、Kim, M.、Choi, Y. K.(2022)。Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity。International Journal of Advertising,41(5),948-969。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
54. | Erdogan, B. Zafer(1999)。Celebrity endorsement: A literature review。Journal of Marketing Management,15(4),291-314。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
55. | Ohanian, Roobina(1990)。Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness。Journal of Advertising,19(3),39-52。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
56. | Podsakoff, Philip M.、MacKenzie, Scott B.、Lee, Jeong-Yeon、Podsakoff, Nathan P.(2003)。Common method biases in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology,88(5),879-903。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
57. | Martínez-Salinas, Eva、Pina-Pérez, José Miguel(2009)。Modeling the brand extensions' influence on brand image。Journal of Business Research,62(1),50-60。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |