:::

詳目顯示

回上一頁
題名:創業行銷如何促進直銷商創業歷程:動態調整觀點
書刊名:臺大管理論叢
作者:周文瓊黃秀英江宜芳
作者(外文):Chou, Wen-chiungHuang, Hsiu-yingChiang, Yi-fang
出版日期:2023
卷期:33:2
頁次:頁127-168
主題關鍵詞:直銷產業直銷商創業歷程創業行銷歷程研究Direct selling industryDirect sellerEntrepreneurial processEntrepreneurial marketingProcess research
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:8
  • 點閱點閱:1
期刊論文
1.Morris, M. H.、Schindehutte, M.、LaForge, R. W.(2002)。Entrepreneurial Marketing: A construct for integrating emerging entrepreneurship and marketing perspectives。Journal of Marketing: Theory and Practice,10(4),1-19。  new window
2.Siguaw, J. A.、Simpson, P. M.、Enz, C. A.(2006)。Conceptualizing Innovation Orientation: A Framework for Study and Integration of Innovation Research。Journal of Product Innovation Management,23(6),556-574。  new window
3.Lan, Pei-Chia(2002)。Networking Capitalism: Network Construction and Control Effects in Direct Selling。The Sociological Quarterly,43(2),165-184。  new window
4.Langley, Ann(1999)。Strategies for Theorizing from Process Data。Academy of Management Review,24(4),691-710。  new window
5.Merrilees, B.、Miller, D.(1999)。Direct selling in the west and east: The relative roles of product and relationship (guanxi) drivers。Journal of Business Research,45(3),267-273。  new window
6.Peterson, Robert A.、Wotruba, Thomas R.(1996)。What Is Direct Selling?: Definition, Perspectives, and Research Agenda。Journal of Personal Selling & Sales Management,16(4),1-16。  new window
7.Langley, Ann、Smallman, Clive、Tsoukas, Haridimos、van de Ven, Andrew H.(2013)。Process studies of change in organization and management: Unveiling temporality, activity, and flow。Academy of Management Journal,56(1),1-13。  new window
8.Kvale, Steinar(2006)。Dominance through interviews and dialogues。Qualitative Inquiry,12(3),480-500。  new window
9.Ferrell, L.、Gonzalez-Padron, T. L.、Ferrell, O. C.(2010)。An assessment of the use of technology in the direct selling industry。Journal of Personal Selling & Sales Management,30(2),157-165。  new window
10.Holmén, M.、Magnusson, M.、McKelvey, M.(2007)。What are innovative opportunities?。Industry and Innovation,14(1),27-45。  new window
11.Boso, N.、Story, V. M.、Cadogan, J. W.(2013)。Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economy。Journal of Business Venturing,28(6),708-727。  new window
12.Franke, George R.、Park, Jeong-Eun(2006)。Salesperson adaptive selling behavior and customer orientation: a meta-analysis。Journal of Marketing Research,43(4),693-702。  new window
13.Huang, Min-Hsin(2015)。The influence of relationship marketing investments on customer gratitude in retailing。Journal of Business Research,68(6),1318-1323。  new window
14.McMullen, J. S.、Dimov, D.(2013)。Time and the Entrepreneurial Journey: The Problems and Promise of Studying Entrepreneurship as a Process。Journal of Management Studies,50(8),1481-1512。  new window
15.Arli, D.、Bauer, C.、Palmatier, R. W.(2018)。Relational selling: Past, present and future。Industrial Marketing Management,69,169-184。  new window
16.Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science,23(4),236-245。  new window
17.Ferreira, C. C.、Ferguson, S. L.、Pitt, L. F.(2019)。Entrepreneurial marketing and hybrid entrepreneurship: The case of JM Reid Bamboo Rods。Journal of Marketing Management,35(9/10),867-885。  new window
18.Hills, Gerald E.、Hultman, Claes M.、Miles, Morgan P.(2008)。The evolution and development of entrepreneurial marketing。Journal of Small Business Management,46(1),99-112。  new window
19.Schweiger, S. A.、Stettler, T. R.、Baldauf, A.、Zamudio, C.(2019)。The complementarity of strategic orientation: A meta-analytic synthesis and theory extension。Strategic Management Journal,40(11),1822-1851。  new window
20.Selden, P. D.、Fletcher, D. E.(2015)。The entrepreneurial journey as an emergent hierarchical system of artifact-creating processes。Journal of Business Venturing,30(4),603-615。  new window
21.Toghraee, M. T.、Rezvani, M.、Mobaraki, M. H.、Farsi, J. Y.(2017)。A systematic review on entrepreneurial marketing: Three decade research on entrepreneurial marketing。International Journal of Applied Business and Economic Research,15(8),273-296。  new window
22.Yang, Man、Gabrielsson, Peter(2017)。Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective。Industrial Marketing Management,64,147-160。  new window
23.謝如梅、方世杰(20200400)。Entrepreneurial Networking Actions and Innovativeness of Opportunities: The Moderator Role of Venture Stage。臺大管理論叢,30(1),37-64。new window  new window
24.Zhang, Jonathan Z.、Watson, George F. IV、Palmatier, Robert W.、Dant, Rajiv P.(2016)。Dynamic Relationship Marketing。Journal of Marketing,80(5),53-75。  new window
25.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
26.Eisenhardt, Kathleen M.、Graebner, Melissa E.(2007)。Theory building from cases: Opportunities and challenges。Academy of Management Journal,50(1),25-32。  new window
27.林妙雀(20041200)。直銷知識內隱性、參與式知識移轉對直銷商滿意度和忠誠度影響之研究。臺大管理論叢,15(1),75-95。new window  延伸查詢new window
28.Goad, E. A.、Jaramillo, F.(2014)。The good, the bad and the effective: A meta-analytic examination of selling orientation and customer orientation on sales performance。Journal of Personal Selling & Sales Management,34(4),285-301。  new window
29.Poon, Patrick、Albaum, Gerald、Yin, Cheng-Yue(2017)。Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country。International Journal of Retail & Distribution Management,45(3),328-342。  new window
30.Jap, Sandy D.、Ganesan, Shankar(2000)。Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment。Journal of Marketing Research,37(2),227-245。  new window
31.楊台寧(20130600)。工業性產品市場製造商與客戶關係交換模型之研究。臺大管理論叢,23(2),165-198。new window  延伸查詢new window
32.Alaeeni, B.、Hamdan, A.、Hamdan, R.、Shoaib, H. M.(2022)。Marketing and entrepreneurship: Challenges and opportunities。Journal of Strategic Marketing。  new window
33.Alqahtani, N.、Uslay, C.(2020)。Entrepreneurial marketing and firm performance: Synthesis and conceptual development。Journal of Business Research,113,62-71。  new window
34.Alqahtani, Nasser、Uslay, Can(2022)。Marketing/entrepreneurship interface research priorities (2023-2026)。Journal of Research in Marketing and Entrepreneurship,24(2),405-419。  new window
35.Alqahtani, N.、Uslay, C.、Yeniurt, S.(2022)。Entrepreneurial marketing and firm performance: Scale development, validation, and empirical test。Journal of Strategic Marketing。  new window
36.Bachmann, J. T.、Ohlies, I.、Flatten, T.(2021)。Effects of entrepreneurial marketing on new ventures' exploitative and exploratory innovation: The moderating role of competitive intensity and firm size。Industrial Marketing Management,92,87-100。  new window
37.Bosley, S.、McKeage, K. K.(2015)。Multilevel marketing diffusion and the risk of pyramid scheme activity: The case of fortune hi-tech marketing in Montana。Journal of Public Policy & Marketing,34(1),84-102。  new window
38.Brodie, S.、Stanworth, J.、Wotruba, T. R.(2002)。Comparisons of salespeople in multilevel vs. single level direct selling organizations。The Journal of Personal Selling and Sales Management,22(2),67-75。  new window
39.Buccieri, D.、Javalgi, R. G.、Gross, A.(2023)。Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing。Journal of Strategic Marketing,31(3),549-577。  new window
40.Buccieri, D.、Javalgi, R. G.、Gross, A.(2022)。Examining the formation of entrepreneurial resources in emerging market international new ventures。Industrial Marketing Management,103,1-12。  new window
41.Chonko, L. B.、Wotruba, T. R.、Loe, T. W.(2002)。Direct selling ethics at the top: An industry audit and status report。The Journal of Personal Selling & Sales Management,22(2),87-95。  new window
42.Crick, James M.(2021)。Qualitative research in marketing: What can academics do better?。Journal of Strategic Marketing,29(5),390-429。  new window
43.Crick, James M.、Crick, Dave、Ferrigno, Giulio(2023)。Coopetition and the marketing/entrepreneurship interface in an international arena。International Journal of Entrepreneurial Behavior & Research。  new window
44.Crick, J. M.、Karami, M.、Crick, D.(2021)。The impact of the interaction between an entrepreneurial marketing orientation and coopetition on business performance。International Journal of Entrepreneurial Behavior & Research,27(6),1423-1447。  new window
45.Duffy, Dennis L.(2005)。Direct selling as the next channel。Journal of Consumer Marketing,22(1),43-45。  new window
46.Groß, Claudia、Jung, Nicole(2009)。Challenging the Conventional Wisdom on 'Enterprise': Control and Autonomy in a Direct Selling Organisation。Management Revue,20(4),348-372。  new window
47.Groß, Claudia、Vriens, Dirk(2019)。The role of the distributor network in the persistence of legal and ethical problems of multi-level marketing companies。Journal of Business Ethics,156,333-355。  new window
48.Jaramillo, Fernando、Grisaffe, Douglas B.(2009)。Does customer orientation impact objective sales performance? Insights from a longitudinal model in direct selling。Journal of Personal Selling & Sales Management,29(2),167-178。  new window
49.Jones, R.、Rowley, J.(2011)。Entrepreneurial marketing in small businesses: A conceptual exploration。International Small Business Journal,29(1),25-36。  new window
50.Jones, R.、Suoranta, M.、Rowley, J.(2013)。Entrepreneurial marketing: A comparative study。The Service Industries Journal,33(7/8),705-719。  new window
51.Kuwabara, Ko(2011)。Cohesion, cooperation, and the value of doing things together: How economic exchange creates relational bonds。American Sociological Review,76(4),560-580。  new window
52.Kumar, A.、Satsangi, A. K.(2018)。A study of multi-level marketing business with specific reference to Amway India。International Research Journal of Management Science & Technology,9(3),101-108。  new window
53.Keong, L. S.、Dastane, O.(2019)。Building a sustainable competitive advantage for Multi-Level Marketing (MLM) firms: An empirical investigation of contributing factors。Journal of Distribution Science,17(3),5-19。  new window
54.Li, Eldon Y.、Ko, Shu-Fen(2021)。Employee's market orientation behavior and firm's internal marketing mechanism: A multilevel perspective of job performance theory。Sustainability,13(12)。  new window
55.Li, Chunlan、Nontasak, Nart、Tubsree, Chaling(2016)。Needed competencies for successful Chinese Multi-level Marketing (MLM) business distributors: A case study in China。HRD Journal,7(1),18-35。  new window
56.Miles, M.、Gilmore, A.、Harrigan, P.、Lewis, G.、Sethna, Z.(2015)。Exploring entrepreneurial marketing。Journal of Strategic Marketing,23(2),94-111。  new window
57.Miles, Morgan P.、Darroch, Jenny(2006)。Large firms, entrepreneurial marketing processes, and the cycle of competitive advantage。European Journal of Marketing,40(5/6),485-501。  new window
58.Morrish, S. C.、Miles, M. P.、Deacon, J. H.(2010)。Entrepreneurial marketing: Acknowledging the entrepreneur and customer-centric interrelationship。Journal of Strategic Marketing,18(4),303-316。  new window
59.Nwankwo, C. A.、Kanyangale, M. I.(2022)。The evolution from pre-academic marketing thought to the new paradigm of entrepreneurial marketing。Academy of Strategic Management Journal,21(2),1-15。  new window
60.Omar, Nuredayu(2018)。The relationship components of communication commence in the direct selling process in Malaysia。Malaysian Journal of Communication,34(1),37-54。  new window
61.Peterson, R. A.、Albaum, G.(2007)。On the ethicality of internal consumption in multilevel marketing。Journal of Personal Selling & Sales Management,27(4),317-323。  new window
62.Poon, P.、Albaum, G.(2019)。Consumer trust in internet marketing and direct selling in China。Journal of Relationship Marketing,18(3),216-232。  new window
63.Rezaei, R.、Karimi, A.、Mangeli, N.、Safa, L.(2017)。Effect of entrepreneurial orientation and marketing capabilities on greenhouse business performance in Jiroft county, Iran。Journal of Agricultural Science and Technology,19(4),771-783。  new window
64.Shahmohammadi, Batoul(2022)。Entrepreneurial marketing and organizational entrepreneurship performance of small and medium enterprises: A systematic review。Journal of Management and Entrepreneurship Research,2(2),134-141。  new window
65.Sim, Julius(1998)。Collecting and analysing qualitative data: issues raised by the focus group。Journal of Advanced Nursing,28(2),345-352。  new window
66.Singh, A. P.、Verma, A. K.、Jaiswal, A.、Singh, D.、Singh, S.(2019)。Multi-level marketing。International Journal of Information Sciences and Application,11(1),203-209。  new window
67.Whalen, P.、Uslay, C.、Pascal, V. J.、Omura, G.、McAuley, A.、Kasouf, C. J.、Jones, R.、Hultman, C. M.、Hills, G. E.、Hansen, D. J.、Gilmore, A.、Giglierano, J.、Eggers, F.、Deacon, J.(2016)。Anatomy of competitive advantage: Towards a contingency theory of entrepreneurial marketing。Journal of Strategic Marketing,24(1),5-19。  new window
圖書
1.Stewart, David W.、Shamdasani, Prem N.(1990)。Focus Group: Theory and Practice。Sage Publications, Inc.。  new window
2.Vaughn, Sharon、Schumm, Jeanne Shay、Sinagub, Jane(1996)。Focus Group interviews in Education and Psychology。Sage Publications。  new window
3.Gibbs, Graham R.(2007)。Analyzing qualitative data。Sage Publications。  new window
4.Miles, M. B.、Huberman, A. M.、Saldaña, J.(2014)。Qualitative data analysis: A methods sourcebook。Sage Publications。  new window
5.Mishler, Elliot G.(1986)。Research Interviewing: Context and Narrative。Harvard University Press。  new window
6.Merriam, Sharan B.、Tisdell, Elizabeth J.(2016)。Qualitative research: A guide to design and implementation。Jossey-Bass。  new window
7.Creswell, John W.、Creswell, J. David(2018)。Research design: qualitative, quantitative, and mixed methods approaches。Sage Publications。  new window
8.Yin, Robert K.(2015)。Qualitative Research from Start to Finish。Guilford Press。  new window
9.Barbour, Rose(2007)。Doing focus groups。Sage Publications。  new window
10.Yin, Robert Kuo-Zuir(2009)。Case Study Research: Design and Methods。Sage Publications。  new window
11.Kvale, Steinar(2007)。Doing Interviews。Sage Publications。  new window
其他
1.公平交易委員會(2022)。中華民國110年多層次傳銷事業經營發展狀況調查結果報告,https://www.ftc.gov.tw/upload/932bb528-ca20-4d0f-b955-2fad5ebb3602.pdf。  延伸查詢new window
2.常子蘭(2020)。臺灣直銷10大業績搶先報,https://dscentury.com/6712.html。  延伸查詢new window
圖書論文
1.Brenner, M. E.(2006)。Interviewing in Educational Research。Handbook of Complementary Methods in Education Research。Lawrence Erlbaum Associates, Inc.。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top