黑沃咖啡是台灣新興的精品咖啡連鎖品牌，面對台灣咖啡戰場，黑沃投資千萬元研發 AIoT 智能咖啡販賣機(以下簡稱黑沃智販機)，做為數位轉型的「秘密武器」。AIoT 智販機如同 24 小時
無人咖啡館，其智能裝置可計算已使用的原料及銷售的營業額等資料，加盟業者可從遠端接收
資訊。黑沃在智販機導入市面後造成了業界的關注，其中有加盟者看上其新穎的科技立刻投入，
但也有更多加盟業者採取觀望態度，已採購者並反饋了一些問題希望黑沃改良解決。2022 年 3
月，剛在台北世貿忙完一場大型加盟展的推廣，林佩霓無法暫時放鬆心情，因為她即將要面臨
一項重大決策：她該大步向前，帶著黑沃依照原定的策略向前走，盡速衝高黑沃智販機涵蓋率，
還是應該停下腳步，先改良並修正部分功能，以符合加盟者所反映的不便之處？創辦人林佩霓陷入兩難。

HWC Roasters is an emerging specialty coffeeshop chain in Taiwan. In response to Taiwan’s highly competitive coffee market, HWC has invested tens of millions of dollars in the development of the AIoT
smart coffee vending machine (HWC vending machine) as a “secret weapon” for digital transformation.
The HWC vending machine is like an unmanned 24-hour coffeeshop. Its smart devices can calculate
and transmit to remote franchisees data, such as ingredient consumption and the incurred turnover. The
HWC vending machine has thus caught the market’s attention since its launch. Although many
franchisees attracted to its novel technology have immediately purchased it, more are sitting on the
fences and some have even requested for solutions to the machine’s problems in their feedback to HWC.
Despite busily handling a big chain and franchise exhibition at the Taipei World Trade Center in March
2022, HWC’s founder Penny Lin could not take a break. She had a hard dilemma in its way, i.e., to go
ahead and enhance the coverage of the HWC vending machine as quickly as possible according to
HWC’s planned policy, or to pause in order to fix and improve the functional problems, and resolve the inconveniences faced by franchisees?