Due to the outbreak of COVID-19 pandemic and the turbulent business environment, the wedding pastry industry in Taiwan has faced drastic operational crisis. Meanwhile, the changes of people’s
entertainment styles and daily life patterns reflect most evidently in their shopping behaviors and
payment modes. In response to the epidemic prevention policy, people have kept social distance to others
and reduced the frequency of cash payment. As a result, the mobile payment has been on the rise and
become one of the most used payment tools for customers. From the firms’ perspective, many businesses,
ranging from large-scale e-commerce platforms to small-scale street vendors, have implemented and
applied the corresponding payment systems to catch the trend. Considering the industry variants,
businesses have different sharing-profit mechanisms.
Recognizing the slim profit sharing from its up-stream brand partner, Yuan Yuan Fang has confronted
the dilemma in which whether it should implement mobile payment tools to adapt customers’ behavior
or it should maintain the status quo in receiving payment. This case study focuses on the issue of whether
or not businesses should implement mobile payment tools to their existing payment systems. By
reviewing the case contents and the relevant statistics provided in the case, students are expected to
understand the accounting and operation analyses on the merits and demerits of mobile payment
implementation, as well as making decision on the most efficient payment tool for Yuan Yuan Fang.
The key question is: how to create the most profits from “beeping” the prospect business opportunities
by "beeping" the least expected commission charged from the mobile payment platforms.