The population of obese people is increasing rapidly nowadays. This study aims to explore the factors that help individual’s health care and weight-control behaviors. It suggests two antecedents from personal concerns:
health consciousness and body image, and the moderating roles of exercise factors: exercise self-efficacy, exercise
benefits and exercise barriers, that could enhance individual’s willingness of weight-control. Convenient sampling
was conducted. A total of 344 usable samples through on-line surveys were obtained. The results indicate that
health consciousness has a positive effect on weight-control behavioral intention. Body image has positive effects
on attitude towards weight-control and on weight-control behavioral intention. In addition, the moderating roles
of exercise factors are also salient. Both exercise self-efficacy and exercise benefits can enhance the influences of
personal factors on weight-control behavioral intention. However, the moderating role of exercise barriers is insignificant.