In this study, we performed linear discriminant and social network
analyses of 10,592 pieces of news and 1,066 social media posts related to
island patrol training in China. Our objective was to evaluate the
effectiveness of communication strategies and identify the correlations
between deterrence subjects, social network dynamics, and meme mutation.
The results indicate that conflict is the subject that draws the highest level of
attention from Taiwanese individuals, who are sensitive about topics such as
national identity. Fan pages covering specific subjects are most appealing to
different groups of people. The effectiveness of communication strategies is
affected by message mutation, and reducing the risk is difficult. Notably, the
effectiveness of communication strategies can only be increased by adjusting
the strategies to suit audiences.