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題名:從戰略威嚇到迷因變異:中國繞島巡航溝通訊息的社群流動與演化
書刊名:臺灣傳播學刊
作者:顏瑞宏
作者(外文):Yen, Jui-hung
出版日期:2023
卷期:44
頁次:頁127-179
主題關鍵詞:社會網絡分析網路迷因戰略溝通機器學習繞島巡航Social network analysisInternet memesStrategic communicationMachine learningIsland patrol
原始連結:連回原系統網址new window
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本文應用網路迷因理論,以中國繞島巡航為背景,結合 LDA 機器
學習及社會網絡分析,檢視 10,592 篇新聞和 1,066 篇社群貼文,從威
嚇主題與社群關注、流通及變異程度的關聯,評估溝通效果。研究發
現,臺灣民眾較關注衝突性主題,且更敏感於臺灣認同;主題性粉專
則能吸引不同群體的關注及選擇;另溝通效果會受訊息變異影響,存
有難以降減的風險,而修改與否的傳播選擇,會因主題認知產生差異。
從實踐槪念觀之,唯有認知統合,才有機會確保溝通效果。
In this study, we performed linear discriminant and social network
analyses of 10,592 pieces of news and 1,066 social media posts related to
island patrol training in China. Our objective was to evaluate the
effectiveness of communication strategies and identify the correlations
between deterrence subjects, social network dynamics, and meme mutation.
The results indicate that conflict is the subject that draws the highest level of
attention from Taiwanese individuals, who are sensitive about topics such as
national identity. Fan pages covering specific subjects are most appealing to
different groups of people. The effectiveness of communication strategies is
affected by message mutation, and reducing the risk is difficult. Notably, the
effectiveness of communication strategies can only be increased by adjusting
the strategies to suit audiences.
 
 
 
 
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