| 期刊論文| 1. | Mills, Judson、Jeilison, Jereld M.(1969)。Effect on Opinion Change of Similarity Between the Communicator and the Audience He Addressed。Journal of Personality and Social Psychology，9(2)，153-156。   | 圖書| 1. | Selltiz, Claire、Jahoda, Marie、Deutsch, M.、Cook, S. W.(1959)。Research Methods in Social Relations。New York：Holt, Rinehart & Winston。 | | 2. | Cutlip, Scott M.、Center, Allen H.(1971)。Effective Public Relations。New Jersey：Prentice-Hall, Inc.。 | 圖書論文| 1. | Klapper, Josepf T.(1954)。The comparative effects of the various media。The process and effects of mass communication。Urbana, IL：University of Illinois Press。 | | 2. | Hyman, Herbert H.、Shealsley, Pant B.(1971)。Some Reasons Why Information Campaigns Fail。The process and effects of mass communication。Chicago：University of Illinois Press。 | | 3. | Hovland, Carl T.、Weiss, Walter(1954)。The Influence of Source Credibility on Communication Effectivities。The Process & Effects of Mass Communication。 | |