| 期刊論文1. | Strang, Roger A.(1976)。Sales Promotion: Fast Growth, Faulty Management。Harvard Business Review,54,1114-1124。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Kotler, Philip。Marketing Management--Analysis, Planning, and Control。The Southeast Book Co.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Luick, John F.、Ziegler, William Lee(1968)。Sales Promotion and Modern Merchandsing。McGraw-Hill Book Co.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Engel, James F.、Warshaw, Martin R.、Kinnear, Thomas C.(1979)。Promotional Strategy。Richard D. Irwin , Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Zimmerman, M. M.(1955)。The Supermarket。McGraw-Hill Book Co.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | 王德馨(1978)。廣告學。三民書局。 延伸查詢![new window](/gs32/images/newin.png) | 6. | 陳定國(1980)。現代行銷學。華泰書局。 延伸查詢![new window](/gs32/images/newin.png) | |