The Interaction Effect of Advertising and Price:A Time Series Analysis__臺灣人文及社會科學引文索引資料庫

:::

詳目顯示

第 1 筆 / 總合 1 筆

/1頁

來源文獻資料
摘要
外文摘要
引文資料

題名：	The Interaction Effect of Advertising and Price:A Time Series Analysis
書刊名：	交大管理學報
作者：	黃仁宏
出版日期：	1985
卷期：	5:1
頁次：	頁113-129
主題關鍵詞：	序列；時間；產品；價格；廣告
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:0 點閱:22

本文研究廣告對產品價格的影響，其方法和以前學者所使用的不同。本文將美國汽車銷售金額的資料，經時間序列過濾之後，再以迴歸方法分析，結果指出廣告使產品價格的改變更有效，對其可能原因，也詳加探討。

以文找文

An alternative method to the study of the interaction effect of advertising and price is employed. Data from the automobile industry is filtered by multiple time series models, for which the building procedure is discussed. Innovations from multiple time series are then analyzed by principal component regression. The results indicate that advertising increase the effectiveness of price change for the data set employed. Some explanations are offered.

以文找文

期刊論文
1.	Yule, G. U.(1921)。On the time-correlation problem with special reference to the variate difference correlation method。Journal of the Royal Statistical Society，84，497-526。
2.	Prasad, V. K.、Ring, L. W.(1976)。Measuring sales effects of some marketing mix variables and their interactions。Journal of Marketing Research，13(4)，391-396。
3.	Farrar, D. E.、Glauber, R. R.(1967)。Multicollinearity in Regression Analysis。The Review of Economics and Statistics，49(1)，92-107。
4.	Yule, G. Udny(1927)。On a Method of Investigating Periodicities in Disturbed Series, with Special Reference to Wolfer's Sunspot Numbers。Philosophical Transactions of the Royal Society of London. Series A, Containing Papers of a Mathematical or Physical Character，226(642)，267-278。
5.	(19810914)。Advertising Estimated to Reach 70 Billion in 1982。Advertising Age，52。
6.	Bechnell, J. C.、Mclssac, R. W.(1963)。Test Marketing Cookware Coated with Teflon。Journal of Advertising Research，17，2-8。
7.	Bogart, L.、Tolley, B. S.、Orenstein, F.(1970)。What One Little Ad Can Do。Journal of Advertising Research，10，3-30。
8.	(19820419)。Detroit's Sales Gimmicks Are Fizzling。Business Week，33-34。
9.	Clarke, D. G.(1976)。Econometric Measurement of the Duration of the Advertising Effect on Sales。Journal of Marketing Research，13，345-357。
10.	Eskin, G. J.、Baron, P. H.(1977)。Effect of Price and Advertising in Test-Market Experiments。Journal of Marketing Research，14，499-508。
11.	Farris, P. W.、Albion, M. S.(1980)。The Impacts of Advertising on the Price of Consumer Products。Journal of Marketing，44，17-35。
12.	Ferguson, J. M.(1982)。Comments on 'The Impact of Advertising on the Price of Consumer Products'。Journal of Marketing，46，102-105。
13.	Silvey, S. D.(1969)。Multicollinearity and Imprecision Estimation。Journal of Royal Statistical Society，31，539-552。
14.	Slutzky, E.(1937)。The Summation of Random Causes as the Source of Cycle Processes。Econometrics，5，105-146。
15.	Aaker, D. A.、Carman, J. M.、Jacobson, R.(1982)。Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands。Journal of Marketing Research，19(1)，116-125。
16.	Bartlett, M. S.(1938)。Further aspects of the theory of multiple regression。Proceedings of the Cambridge Philosophical Society，34(1)，33-40。
17.	Granger, C. W. J.、Newbold, P.(1974)。Spurious Regression in Econometrics。Journal of Econometrics，2(2)，111-120。
18.	Hanssens, D. M.(1980)。Market Response, Competitive Behavior, and Time Series Analysis。Journal of Marketing Research，17，470-485。
19.	Haugh, L. D.(1976)。Checking the Independence of Two Covariance-Stationary Time Series : A Univariate Residual Cross-Correlation Approach。Journal of The American Statistical Association，71(354)，378-385。
20.	Wittink, D. R.(1977)。Advertising increases sensitivity to price。Journal of Advertising Research，17(2)，39-42。
21.	Yule, G. U.(1926)。Why Do We Sometimes Get Nonsense-Correlations Between Time-Series?--A Study in Sampling and the Nature of Time-Series。Journal of the Roval Statistical Society，89(1)，1-63。
22.	Granger, Clive W. J.(1969)。Investigating causal relations by econometric models and cross-spectral methods。Econometrica: Journal of the Econometric Society，37(3)，424-438。
23.	Tiao, G. C.、Wei, W. S.(1976)。Effect of Temporal Aggregation on the Dynamic Relationship of Two Time Series Variables。Biometrika，63(3)，513-523。

圖書
1.	White, L. J.(1971)。The Automobile Industry Since 1945。Harvard University Press。
2.	Scherer, F. M.(1980)。Industrial Market Structure and Economic Performance。Chicago, Illinois：Rand McNally College Publishing。
3.	Box, G. E. P.、Jenkins, G. M.(1976)。Time Series Analysis: Forecasting, and Control。Holden-Day。
4.	Stigler, G. J.(1966)。The Theory of Price。New York：Macmillan。
5.	Belsley, D.、Kuh, H. E.、Welch, R. E.(1976)。Regression Diagnostics: Identifying Influential Data and Sources of Collinearity。New York：John Wiley。
6.	Bloomfield, P.(1976)。Fourier Analysis of Time Series: An Introduction。New York：John Wiley。
7.	Borden, N. H.(1970)。The Economic Effects of Advertising。Chicago：Richard D. Irwin。
8.	Comanor, W. S.、Wilson, T. A.(1974)。Advertising and Marketing Power。Cambridge, Mass.：Harvard University Press。
9.	Edward, C. E.(1965)。Dynamics of the Automobile Industry。Columbia, South Carolina：University of South Carolina Press。
10.	Scheidell, J. M.(1978)。Advertising, Price, and Consumer Reaction: A Dynamic Analysis。Washington：Washington Institute for Public Policy Research。
11.	Tiao, G. C.、Box, G. E. P.、Grupe, M. R.、Hudak, G. B.、Bell, W. R.、Chang, I.(1979)。The Wisconsin Multiple Time Series (WMTS-1) Program: A Preliminary Guide。Madison, Wise.：University of Wisconsin。
12.	Granger, C. W. J.、Newbold, P.(1977)。Forecasting Economic Time Series。Academic Press。
13.	Lambin, Jean-Jacques(1976)。Advertising, Competition, and Market Conduct in Oligopoly over Time。Amsterdam：North Holland Publishing Co.。

其他
1.	Schultz, R. L.，Vanhonacker, W. R.(1978)。A Study of Promotion and Price Elasticity，West Lafayette, Indiana：Krannert Graduate School of Management, Purdue University。

推文
推薦
引用網址
引用嵌入語法
轉寄

top

:::

相關期刊
相關論文
相關專書
相關著作
熱門點閱

1.	品牌、廣告與價格因素對速食產品購買意願之影響
2.	產品介入度和廣告刺激對消費者廣告和產品態度之影嚮
3.	品牌產品之最適廣告與研究發展策略--臺灣小包裝白米之個案分析
4.	價格意識對產品評估､品牌/ 商店選擇､情報搜尋之影響
5.	臺灣地區石油產品需求與其價格變動之研究
6.	Modeling U. S. Exports and Imports with Multiple Time Series Method

1.	我國石油化學產品之價格與成本結構之分析

無相關書籍

無相關著作

無相關點閱

QR Code

臺灣人文及社會科學引文索引資料庫系統

詳目顯示

臺灣人文及社會科學引文索引資料庫