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題名：個人投資股票行為傾向之研究﹣﹣Fishbein模式之應用
書刊名：管理評論
作者：潘明全／黃俊英／吳靜吉 引用關係
出版日期：1990
頁次：頁105-118
主題關鍵詞：行為；投資；股票；個人
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
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  • 點閱點閱:105
為了深入了解整體台北市個人投資者的股票投資行為傾向、投資型態與投資績效，本研究以人員攜帶問卷，便利抽樣訪問台北市個人投資者，共獲得652份有效問卷。將其分為高報酬率者與低報酬者；意見領袖傾向者與非意見領袖傾向者；以及財務冒險傾向者與無財務冒險傾向者三大類，針對小型產業股、中大型產業股、正豐股與台塑股票，以LISREL進行Fishbein行為傾向模式應用與投資行為分析。結果發現，在Fishbein行為傾向模式應用上，適合各類股票行為傾向應用；而且在各模式中不管是意見領袖傾向者或財務冒險傾向者，對各類股票購買行為傾向上皆受到情感性因素影響，至於主觀因素影響則不顯著；在性別上亦有同樣現象，即男性對些股票的購買行為傾向亦受到情感性因素的影響，而不受到主觀性因素影響。在投資行為上，高報酬率持有股票期間以七天至十五天或十五天至一個月比例較高；持有股票種類以4~6種比例較高；男性比例較高；年齡以41~50歲比例較高；職業以中小企業負責人比例較高；教育程度以大學程度比例較高；全家平均月所得以6萬以上比例較高；意見領袖傾向較高；財務冒險傾向較高。
The purpose of this study is to understand the stock investor's investment intention, behavior and performances. Through convenience sampling and personal interviews, 652 useful questionnaires were obtained from the investors living in Taipei. Use of LISREL for analysis, revealed that Fishbein intention model is suited for the application of stock investment research. From the resulted analysis, regardless of whether they ard opinion leaders or financial risk takers, their intention is influenced more by affective components than by mormative components. In the meantime, males have the same results as opinion leaders and financial risk takers. Moreover, the higher investment returns an investor gets, the higher opinion leadership he has and the more financial risk-taking he possesses.
期刊論文
1.Baker, H. K.、Haslam, J. A.(1973)。Information Needs of Individual Investors。The Journal of Accountancy，136(5)，64-69。  new window
2.Miniard, P. W.、Cohen, J. B.(1981)。An examination of the Fishbein-Ajzen behavioral-intentions model's concepts and measures。Journal of Experimental Social Psychology，17(3)，309-339。  new window
3.Oliver, Richard L.、Berger, Philip K.(1979)。A Path Analysis of Preventive Health Care Decision Models。Journal of Consumer Research，6(2)，113-122。  new window
4.Slovic, P.(1972)。Psychological Study of Human Judgment: Implications for Investment Decision Making。The Journal of Finance，27(4)，779-799。  new window
5.Miniard, P. W.、Cohen, J. B.(1979)。Isolating Attitudinal and Normative Influences in Behavioral Intentions Models。Journal of Marketing Research，16(1)，102-110。  new window
6.Cooper, H. M.(1979)。Statistically combining independent studies: A meta-analysis of sex differences in conformity research。Journal of Personality and Social Psychology，37，131-146。  new window
7.McInish, T. H.(1982)。Individual Investors and Risk-Taking。Journal of Economic Psychology，2(2)，125-136。  new window
8.Lewellen, W. G.、Lease, R. C.、Schlarbaum, G. G.(1977)。Patterns of Investment Strategy and Behavior among Individual Investors。Journal of Business，50(3)，296-333。  new window
9.Baker, H. K.、Haslem, J. A.(1974)。Toward the Development of Clint-Specified Valuation Model。Journal of Financs，29(4)，1255-1263。  new window
10.Crosby, L. A.、Muehling, D. D.(1983)。External Variables and the Fishbein Model: Mediation, Moderation, or Direct Effects?。Advances in Consumer Research，10，94-99。  new window
11.Dulany, D. E.(1961)。Hypothese and Habits in Verbal Operant Condi-Tioning。Journal of Abnormal Social Psychology，63，251-263。  new window
12.Jaccara, J.(1981)。Toward Theories of Persuasion and Belief Change。Journal of Personality and Social Psychology，40，260-269。  new window
13.Lease, R. C.、Lewellen, W. G.、Schlarbaum, G. G.(1976)。Market Segmentation: Evidence on the individual Investors。Financial Analysts Journal，32，53-60。  new window
14.Mclnish, T. H.(1980)。A Game-Simulation of stock Market Behavior: An Extention。Simulation and Game，11，477-484。  new window
15.Wilson, D. T.、Mathews, H. L.、Harvery, J. W.(1975)。An Empirical Test of the Fishbein Behavioral Intention Model。Journal of Consumer Research，1(4)，39-48。  new window
16.Lease, Ronald C.、Lewellen, Wilbur G.、Schlarbaum, Gary G.(1974)。The individual investor: Attributes and Attitudes。Journal of Financial，29(2)，413-433。  new window
17.Lewellen, Wilbur G.、Lease, Ronald C.、Schlarbaum, Gary G.(1979)。Investment Performance and Investor Behavior。Journal of Financial and Quantitative Analysis，14(1)，29-57。  new window
18.Kahneman, Daniel、Tversky, Amos(1979)。Prospect Theory: An Analysis of Decision under Risk。Econometrica: Journal of the Econometric Society，47(2)，263-292。  new window
19.De Bondt, Werner F. M.、Thaler, Richard H.(1985)。Does the Stock Market Overreact?。The Journal of Finance，40(3)，793-805。  new window
學位論文
1.黃明芬(1989)。證券市場個人投資者選擇資訊管道與資訊內容關係之研究(碩士論文)。國立政治大學。  延伸查詢new window
2.呂清標(1978)。台灣股票市場個人投資行為之研究(碩士論文)。國立政治大學。  延伸查詢new window
3.陳清龍(1989)。投資人人格特質，投資型態與投資績效關係之研究(碩士論文)。淡江大學。  延伸查詢new window
4.鄭仁偉(1988)。台北區證券投資者投資行為特性之研究(碩士論文)。國立中興大學。  延伸查詢new window
5.林泉源(1978)。股票價格影響因素的實證研究(碩士論文)。國立政治大學。  延伸查詢new window
6.霍楊宗(1979)。台灣證券市場投機性之研究(碩士論文)。國立政治大學。  延伸查詢new window
7.魏國強(1979)。台灣地區投資者對股票與風險之知覺與偏好(碩士論文)。國立政治大學。  延伸查詢new window
8.Rotstein, A.(1982)。Psychological Factors and Market Efficiency in a Stork Game and in Actual Investment(碩士論文)，Technion, Haifa, Israel。  new window
9.黎世明(1988)。內外控人格及風險態度與投資行為關係之研究(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.Robinson, J. P.、Shaver, P. R.(1973)。Measures of Psychological Attitudes。Ann Arbor, Mich：Survey Research Center Institute for Social Research, University of Michigan。  new window
2.陳厚侗(1988)。證券投資及市場。台北：三民書局。  延伸查詢new window
3.Ajzen, I.、Fishbein, M.(1980)。Understanding Attitudes and Predicting Social Behavioral。Englewood Cliffs, New Jersey：Prentice-Hall, Inc.。  new window
4.Petty, Richard E.、Cacioppo, John T.(1981)。Attitudes and Persuasion: Classic and Contemporary Approaches。William C. Brown。  new window
5.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
圖書論文
1.Maital, S.、Filev, R.、Simon, J.(1986)。What Do People Bring to the stock Market Behavior。Handbook of Behavioral Econmics-Behavioral Macroeconomics。Greenwich, Connecticnt：JAI Press Inc.。  new window
 
 
 
 
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