| 期刊論文| 1. | 黃俊英(1989)。民意調查與政府施政--政府行銷角度的探討。民意學術專刊，1989(春季)。 延伸查詢 | | 2. | Fox, Karen F. A.、Kotler, Philip(1980)。The Marketing of Social Causes: The First 10 Years。Journal of Marketing，44(4)，24-33。  | | 3. | Luck, David J.(1974)。Social Marketing: Confusion Compounded。Journal of Marketing，38(4)，70-72。 | | 4. | Kotler, Philip、Levy, Sidney J.(1971)。Demarketing, Yes, Demarketing。Harvard Business Review，49(6)，74-80。 | | 5. | Kotler, P.、Zaltman, G.(1971)。Social marketing: An approach to social marketing。Journal of Marketing，35(3)，3-12。 | | 6. | Hunt, Shelby D.(1976)。The Nature and Scope of Marketing。Journal of Marketing，40(3)，17-28。 | | 7. | Shapiro, Benson P.(1973)。Marketing for Nonprofit Organizations。Harvard Business Review，51(5)，123-132。 | | 8. | Bloom, P. N.、Novelli, W. D.(1981)。Problems and Chanllenges In Social Marketing。Journal of Marketing，45(2)，79-88。 | | 9. | Bogart, L.(1975)。The Marketing of Public Goods。The Conference Board Review，1975(Nov.)，20-25。 | | 10. | Dadzie, K. Q.、Akaah, I. P.、Dunson, B. H.(1989)。Promotioning the Bank Savings Habit in Ghana: A Success in Marketing Technology Transfer。Journal of Macromarketing，9(1)，16-23。 | | 11. | Geogre, W.(1975)。Marketing for Profit and Nonprofit。Banker's Monthly Magazine，1975(Mar.)。 | | 12. | Kotler, P.、Levy, S. J.(1969)。Broaden the Concept of Marketing。Journal of Marketing，33(1)，10-15。 | | 13. | Lovelock, C. H.(1983)。Classifying Service to Gain Strategic Insights。Journal of Marketing，47(3)，9-20。 | | 14. | Luck, D. J.(1969)。Broaden The Concept of Marketing - Too Far。Journal of Marketing，33(3)，53-55。 | | 15. | Murphy, P. E.、Enis, B. M.(1986)。Classifying Product Strategically。Journal of Marketing，50(3)，24-42。 | | 16. | Levitt, Theodore(1981)。Marketing intangible products and product intangibles。Harvard Business Review，59(3)，94-102。 | | 17. | Bagozzi, Richard P.(1975)。Marketing as Exchange。Journal of Marketing，39(4)，32-39。 | | 18. | 許士軍(19800500)。非營利事業行銷。國立政治大學學報，41，1-17。 延伸查詢 | | 19. | Varadarajan, P. Rajan、Menon, Anil(1988)。Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy。Journal of Marketing，52(3)，58-74。 | | 20. | Kotler, Philip、Levy, Sidney J.(1969)。A New Form of Marketing Myopia: Rejoinder to Professor Luck。Journal of Marketing，33(3)，55-57。 | 圖書| 1. | Lovelock, Christopher H.、Weinberg, Charles B.(1984)。Marketing for Public and Nonprofit Manager。New York：Wiley。 | | 2. | Kotler, P.、Anderson, A. R.(1987)。Strategic Marketing for Nonprofit Organization。Englewood Cliff, NJ：Prentice Hall。 | | 3. | Kotler, P.、Roberto, E. L.(1989)。Social Marketing: strategies for Changing Public health。New York：The Free Press A Division of Macmillan, Inc.。 | | 4. | 蔡文輝(1980)。社會學。三民書局。 延伸查詢 | | 5. | Fine, S. H.(1981)。The Marketing of Idea and Social Issues。New York：CBS。 | | 6. | Hunt, S. R.(1984)。Marketing Theory。Richard Irwin Inc。 | | 7. | Fine, Seymour H.(1990)。Social Marketing: Promoting the Causes of Public and Nonprofit Agencies。Allyn and Bacon。 | | 8. | Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。 | | 9. | Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。 | 圖書論文| 1. | Zeithaml, Valarie A.(1981)。How Consumer Evaluation Processes Differ Between Goods and Services。Marketing of Services。Chicago：American Marketing Association。 | |