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題名：電視新聞配樂對閱聽人之影響
書刊名：廣播與電視
作者：黃葳葳
作者(外文)：Huang, Vivian Wei-wei
出版日期：1993
卷期：1:3
頁次：頁67-89
主題關鍵詞：電視新聞；配樂；閱聽人；影響
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:81
期刊論文
1.Rubin, Alan M.(1984)。Ritualized and Instrumental Television Viewing。Journal of Communication，34(3)，67-77。  new window
2.Garham, Nicholas(1979)。Contribution to a political economy of mass communication。Media, Culture and Society，1(2)，123-146。  new window
3.Clausse, R.(1968)。The mass public at Grips With Mass Communication。International Social Science Journal，20(4)，625-643。  new window
4.Gorn, G. J.(1982)。The effects of music in advertising on choice behavior: A classical conditioning approach。Journal of Marketing，46，94-101。  new window
5.Sewall, Murphy A.、Sarel, Dan(1986)。Characteristics of Radio Commercials and Their Recall Effectiveness。Journal of Marketing，50(1)，52-60。  new window
6.Bruner, Gordon C. II(1990)。Music, Mood, and Marketing。Journal of Marketing，54(4)，94-104。  new window
7.Fiske, J.(1983)。Television: polysemy and popularity。Critical Studies in Mass Communication，4，391-408。  new window
8.Gerbner, G.(1969)。Toward cultural indicators: the analysis of mass mediated public message system。AV Communication Review，17，137-148。  new window
9.Grayston, D.(1974)。Music while you work。Industrial management，4，38-39。  new window
10.Hawkins, R. P.、Pingree, S.(1981)。Uniform messages and habitual viewing: unnecessary assumptions in social reality effects。Human Communication Research，7(4)，291-301。  new window
11.Moores, S.(1990)。Texts, readers, and contexts of reading: developments in the study of media audiences。Media, Culture, and Society，12，9-29。  new window
12.Park, C. W.、Young, S. M.(1986)。Consumer response to television commercials: the impact of involvement and background music on brand attitude formulation。Journal of Marketing Research，23，11-24。  new window
13.Thorson, E.、Christ, W. G.、Caywood, C.(1991)。Effects of issue-image strategies, attack and support appeals, music, and visual content in political commercial。Journal of Broadcasting and Electronic Media，35(4)，465-586。  new window
14.Zenna, M. P.、Kiesler, C. A.、Pilkonis, P. A.(1970)。Positive and negative attitudinal effect established by classical conditioning。Journal of Personality and Social Psychology，14，321-328。  new window
15.Rubin, Alan M.、Perse, Elizabeth M.(1987)。Audience Activity and Television News Gratifications。Communication Research，14(1)，58-84。  new window
會議論文
1.林建煌(1992)。節目氣氛與音樂關聯性對廣告效果之影響研究。第一屆中華民國廣告及公共關係學術研討會。台北：國立政治大學藝文中心國際會議廳。  延伸查詢new window
學位論文
1.張秀麗(1987)。結構主義與大眾媒介分析--理論與實例之探討(碩士論文)。中國文化大學。  延伸查詢new window
2.梁欣如(1991)。影響閱聽人解讀型態之因素研究：電視新聞之神話敘事體為例(碩士論文)。輔仁大學，臺北。  延伸查詢new window
圖書
1.Eco, U.(1979)。The role of the reader: Explorations in the semiotics of texts。Bloomington：Indiana University Press。  new window
2.Dewey, J.(1927)。The Public and its Problems。N.Y.：Wiley。  new window
3.Henningham, J.(1988)。Looking at Television News。Melbourne：Longman Cheshire。  new window
4.McQuire, D.(1991)。Mass Communication Theory。Beverly Hills, CA：Sage。  new window
5.Silverstone, R.(1981)。The Message of Television: Myth and Narrative in Contemporary Culture。Heinemann。  new window
6.Stewart, D. W.、Furse, D. H.(1986)。Effective Television Advertising。Lexington, MA：Lexington Books。  new window
7.de Saussure, Ferdinand、Bally, Charles、Sechehaye, Albert、Baskin, Wade(1966)。Course in General Linguistics。McGraw-Hill Book Company。  new window
圖書論文
1.Hunt, James B.(1988)。An Experimental Study of the Effect of Music on Radio Commercial Performance。Proceedings of the Southern Marketing Assocition。  new window
2.Altman, R.(1987)。Television sound。Television: the Critical View。New York：Oxford University Press。  new window
3.Lin, N.(1977)。Communication effects: review and commentary。Communication Yearbook。New Brunswick, NJ：Transaction Books。  new window
4.Newcomb, H. M.、Hirsch, P. M.(1984)。Television as a cultural forum: implications for research。Interpreting Television: Current Research Perspectives。Beverly Hills, CA：Sage。  new window
5.Windahl, S.(1981)。Uses and gratifications at the crossroads。Mass Communication Review Yearbook。Beverly Hills, CA：Sage。  new window
 
 
 
 
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