資訊系統引進策略的實證研究--交易成本觀點__臺灣人文及社會科學引文索引資料庫

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題名：	資訊系統引進策略的實證研究--交易成本觀點
書刊名：	輔仁管理評論
作者：	榮泰生／賴紀誠
出版日期：	1994
卷期：	創刊號
頁次：	頁113-140
主題關鍵詞：	資訊系統引進方式；交易成本；交易的不確定；市場競爭狀況；資產專屬性；投機行為；System adoption strategy；Transaction cost；Transaction uncertainty；Market competitive condition；Asset idiosyncracy；Opportunism
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:0 點閱:15

　　　　　引進資訊系統來協助MIS的有效運作，是企業的重要決策，因為它不但涉及到資源的配置與組織規模的決定，而且對日後系統的維護成本、使用者滿意程度，都具有很重要的影響。職是，在何種情境下該採用何種引進策略，才能提昇系統績效，應是企業實施電腦化的重要決策。自製或外購的決定，應是引進資訊系統最先考慮的要項，故有深入探討的必要。　　本研究是以Williamson(1991)的交易成本觀點，針對台北的22家廣告業者，進行研究。企圖驗證：1.企業屬性與交易成本影響資訊系統引進方式的程度，　2.當引進方式有所不同時，使用者資訊滿意度是否會隨之改變，以及　3.情境因素的引入，能否產生引進方式－使用者滿意度關係的差異。　　研究結果發現：除了「交易的不確定」外，「市場競爭狀況」、「資產專屬性」、與「投機行為」均能影響引進方式；企業策略定位不會影響系統；使用者特徵的引入並不會影響系統引進方式與使用者滿意度之間的關係；「高知識複雜度、高技術複雜度」的系統比「低知識複雜度、高技術複雜度」的系統更令使用者感到滿意。基於研究的發現，本研究提議： 1. 應視資訊科技為一重要之競爭武器 2. 應與系統提供者建立一緊密的長期關係 3. 在人員遴選上不必刻意考慮人員的電腦知識 4. 重視資訊人員的培育與資訊經驗的累積

以文找文

　　　　　Adopting an Is to assist business operations is an important decision, because it is not only involed in the decisions of resource allocation and organization size, but also has a profound effect on future maintenance cost and user satisfaction. Therefore, deciding which adoption strategy(make or buy) is most appropriate under different situations in order to enhance system performance is without doubt a critical decision. Based on the concept of transaction cost proposed by Williamson (1911), this study selects 22 Taiwan advertising agencies in an attempt to (1) test the degree to which the organizational characteristics and transaction cost affect adoption strategy, (2) find out whether or not the degree of satisfaction will change in response to different adoption strategy, and (3) understand whether the relationship between adoption strategy and user satisfaction will change under different situations. The study concludes that (1) market competition condition, asset idiosyncracy and opportunism will affect the adoption strategy, (2) business strategy orientation will not affect the adoption strategy, (3) user characteristics will not affect the relationship between adoption strategy and user satisfaction, (4) systems with high knowledge complexity and low technical complexity will bring forth higher degree of user satisfaction than systems with low knowledge complexity and high technical complexity. Based on the research findings, the study recommends that (1) organization should treat information technology as an important competitive weapon, (2) organization should establish a long-term relationship with system builders, (3) as far as user satisfaction is concerned, computer knowledge and experience are not critical in employee selection, and (4) organization should focus on Is people development and experience accumulation.

以文找文

期刊論文
1.	Gibson, Cyrus F.、Nolan, Richard L.(1974)。Managing the Four Stages of EDP Growth。Harvard Business Review，52(1)，76-88。
2.	Provan, Keith G.、Skinner, Steven J.(1989)。Interorganizational Dependence and Control as Predictors of Opportunism in Dealer-supplier Relations。Academy of Management Journal，32(1)，202-212。
3.	Powers, R. F.、Dickson, G. W.(1973)。MIS Project Management: Myths, Opinions and Reality。California Management Review，15(3)，147-156。
4.	Griesinger, Donald W.(1990)。The Human Side of Economic Organization。Academy of Management Review，15(3)，478-499。
5.	Ouchi, W. G.(1980)。Market, bureaucracies, and clans。Administrative Science Quarterly，25(1)，129-141。
6.	Walker, Gordon、Poppo, Laura(1991)。Profit Centers, Single-Source, Suppliers, and Transaction Costs。Administrative Science Quarterly，36(1)，66-87。
7.	Conant, J. S.、Mokwa, M. P.、Varadarajan, P. R.(1990)。Strategic types, distinctive marketing competencies and organizational performance: a multiple measures-based study。Strategic Management Journal，11(5)，365-383。
8.	(1991)。1990年台灣地區30大廣告代理商排行榜。廣告雜誌。延伸查詢
9.	Arrow, K. J.(1969)。The Organization of Economic Activity: Issues Pertinent to the Choice of Market versus Nonmarket Allocation。The PPB System，1，59-73。
10.	Cerullo, M. J.(1980)。Information System Success Factors。Journal of Systems Management，31(12)，10-19。
11.	DeBrabander, B.、Thiers, G.(1984)。Successful Information System Development in Relation to Situational Factors Which Affect Effective Communication Between MIS-User and EDP-Specialists。Management Science，30(2)，137-155。
12.	Englander, E. J.(1988)。Technology and Oliver Williamson's Transaction Cost Economics。Journal of Economics Behavior and Organization，10，339-353。
13.	Harrigan, K. R.(1983)。Research Methodologies for Contingency Approach to Business Strategy。Academy of Management Review，8，398-405。
14.	Ives, B.、Olsen, M. H.(1981)。User Involvement in Systems Design: An Empirical Test of Alternative Approach。Information and Management，4(4)，183-196。
15.	Joshi, K.(1990)。An Investigation of Equity as a Determinant of User Information Satisfaction。Decision Sciences，21(4)，786-807。
16.	Radnor, M.(1991)。Technology Acquisition and Processes: A Reconsideration of the 'Make versus Buy' Decision。IJTM，113-135。
17.	Robins, J. A.(1987)。Organizational Economics: Note on the Use of Transaction-Cost Theory in the Study of Organizations。Administrative Science Quarterly，32，68-86。
18.	Walker, G.、Weber, D.(1984)。A Transaction Cost Approach to Make-or-Buy Decision。Administrative Science Quarterly，29，373-391。
19.	Walker, Gordon、Weber, David(1987)。Supplier Competition, Uncertainty, and Make-or-Buy Decision。Academy of Management Journal，30(3)，589-596。
20.	Bailey, James E.、Pearson, Sammy W.(1983)。Development of a Tool for Measuring and Analyzing Computer User Satisfaction。Management Science，29(5)，530-545。
21.	Ives, Blake、Olson, Margrethe H.、Baroudi, Jack J.(1983)。The Measurement of User Information Satisfaction。Communications of the ACM，26(10)，785-793。
22.	Williamson, Oliver E.(1981)。The Economics of Organization: The Transaction Cost Approach。American Journal of Sociology，87(3)，548-577。
23.	Williamson, Oliver E.(1991)。Comparative Economic Organization: The Analysis of Discrete Structural Alternatives。Administrative Science Quarterly，36(2)，269-296。
24.	Williamson, O. E.(1991)。Strategizing, economizing and economic organization。Strategic Management Journal，12(S2)，75-94。
25.	Blois, K. J.(1972)。Vertical quasi-integration。Journal of Industrial Economics，20(3)，253-272。
26.	Rivard, S.、Huff, S. L.(1984)。User Developed Applications: Evaluation of Success from the DP Department Perspective。MIS Quarterly，8(1)，39-50。

圖書
1.	Williamson, Oliver E.(1985)。The Economics Institutions of Capitalism: Firms, Markets, Relational Contracting。New York：Free Press。
2.	1989-1990廣告年鑑。台北市廣告代理商業同業工會。延伸查詢
3.	綜合廣告業經營者聯誼會手冊。綜合廣告業經營者聯誼會。延伸查詢
4.	Awad, E. M.(1988)。Management Information Systems。MenIo Park, CA：The Benjamin/Cummings Publishing Co., Inc.。
5.	Galbraith, Jay R.(1977)。Organization Design。Addison-Wesley。
6.	Porter, Michael E.(1985)。Competitive Advantage: Creating and Sustaining Superior Performance。New York, NY：Free Press。

其他
1.	Raymond, L.(1985)。Organizational characteristics and MIS success in the context of small business。

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