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題名:Managing Communication as an Important Part of Design Management
書刊名:銘傳學刊
作者:鄧成連 引用關係
出版日期:1995
卷期:6
頁次:頁45-66
主題關鍵詞:溝通設計管理產品設計CommunicationDesign managementProduct design
原始連結:連回原系統網址new window
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     本文以文獻探討之研究方法申論溝通(communication)在計設管理(design communication)中之重要性,首先以設計可為企業策略,作為市場行銷之利器,降低生產成本與創新之工具等論點闡述設計所能發揮之力量,進而採用管理基本四大原則──計劃、組織、指導與控制等以檢視設計需要管理,而管理需要溝通之相關性。最後由設計程序之特質,溝通技巧之必要,設計與管理者之溝通障礎以及部門間之不良協調等問題點,加以說明設計溝通乃是設計管理中重要之一環,亦應為研究設計管理者所重視之範疇。
     In this study, the theoretical perspective of communication to design management is discussed through the literature review. The power of design is described which including design as a strategy for business, design as a competitive weapon of marking, design as a cost-reducing method of production, and design as a crucial tool in innovation. General management principles, namely: planning, organizing, directing, and controlling, are adopted to examine the design needs to be managed and the management needs for communication. The importance of communication in design is illustrated through different viewpoints viz.: the nature of the design process, designer's communication skills, the communication problems between designers and managers, and poor communication between functional departments. Finally, the literature concerning communication and design management are reviewed to help the argument of communication as important to design management.
期刊論文
1.Beekert, B. A.(1988)。The Technical Office。CAE,7(12),76-80。  new window
2.Bruce, M.(1985)。The Design Process and the Crisis in the UK information Technology Industiy。Design Studies,6(1),34-40。  new window
3.Clough, A.(19910118)。Go Back to School and Down to Business。Design Week,12。  new window
4.(19870717)。Exclusive Survey: Client Confidential。Design Week,15。  new window
5.(19900907)。Client Survey 1990: Master Class。Design Week,17-19。  new window
6.Drenttel, W.(1993)。The Written Word: The Designer as Executor, Agent and Provocateur。Communication Arts,1993(Mar./Apr.),17-20。  new window
7.Fraser, J.(1989)。Design or Decline。Design World,16,142。  new window
8.Kircherer, S.(1990)。The Art of Creating a Company Image: the Real Challenge of Design Management。Domus,719,21-32。  new window
9.Magrath, A. J.、Higgins, J. M.(1992)。Six Pathways to Marketing Innovation: The Value-Added Analysis: A Seventh Pathway to Marketing Innovation。Planning Review,20(6),12-19。  new window
10.Marshall, J.(1992)。Common Pitfalls of Communicating with Business Managers。Innovation,1992(Winter),4-5。  new window
11.Nayak, R.(1992)。Product Innovation: Sweeping Away the Obstacles。Design Management Journal,1992(Fall),71-77。  new window
12.Olins, W.(1985)。Management by Design。Management Today,1985(Feb.),62-69。  new window
13.Owen, C. L.(1991)。Design Education in the Information Age。Design Issues,7(2),25-33。  new window
14.Raia, E.(1989)。Quality in Design。Purchasing,106(6),58-65。  new window
15.Renquist, B. L.(1991)。Managing Design tor the 1990s。Appliance Manufacturer,39(9),25-26。  new window
16.Schneider, E.(1991)。A Common Ground for Teams。Innovation,1991(Summer),26-29。  new window
17.Siegel, R.(1990)。Design-Speak VS. Communicating for Success。Communication Art,32(2),94-97。  new window
18.Ughanwa, D. O.(1988)。In search of Design Excellence。Design Studies,9(4),219-222。  new window
19.Burns, Tom(1954)。The Directions of Activity and Communication in a Departmental Executive Group: a Quantitative Study in a British Engineering Factory with a Self- Recording Technique。Human Relations,7,73-97。  new window
20.Black, C. D.、Baker, M. J.(1987)。Success through design。Design Studies,8(4),207-216。  new window
21.Walleigh, R.(1989)。Product Design for Low-cost Manufacturing。Journal of Business Strategy,10(4),37-41。  new window
22.Cross, N.(1990)。The nature and nurture of design ability。Design Studies,11(3),127-140。  new window
研究報告
1.Langrish, J.(1988)。The Importance of Design in Technology Transfer。Manchester Polytechnic。  new window
學位論文
1.Schenk, P. M.(1989)。The Nature of the Graphic Design Process within the Commercial Environment, with Particular Regard to the Role of Drawing。Institute of Advanced Studies。  new window
圖書
1.Barham, D.(1990)。Report on Management of Product Design for UNILAB Limited, unpublished report to The Design Council。London:The Design Council。  new window
2.Bruce, M.(1992)。Marketing Working Paper Series: The Black Box of Design Management。Manchester:Manchester School of Management UMIST。  new window
3.Buck, C. E.(1963)。Problems of Product Design and Development。Oxford:Pergamon Press。  new window
4.Clark, R.、Starkey, K.(1988)。Organisation Transitions and Innovation-Design。London:Pinter Publishers。  new window
5.CNAA(1990)。The Business of design: Professional practice and business awareness in design degrees。London:Council for National Academic Awards。  new window
6.Design(1986)。Profit by Design: Twenty Companies + Design = Employment, Growth, Exports, Profits, Design。London。  new window
7.Design Council(1983)。The Industrial Design Requirements of Industry。London:The Design Council。  new window
8.Klauss, R.、Bass, B. M.(1982)。Interpersonal Communication in Organisations。New York:Academic Press。  new window
9.Langdon, R.、Rothwell, R.(1985)。Design and Innovation: Policy and Management。London:Frances Printer。  new window
10.NEDO(1977)。The UK printing and bookbinding machinery industry: market prospects to 1980。London:Printing and Bookbinding Machineiy SWP:NEDO。  new window
11.Potter, N.(1989)。What is a Designer: Things. Places. Messages。London:Hyphen Press。  new window
12.Potter, S.、Roy, R.、Capon, C. H.、Bruce, M.、Walsh, V.、Lewis, L.(1991)。The Benefits and Costs of Investment in Design: Using Professional Design Expertise in Product, Engineering and Graphics Projects。Milton Keynes:Manchester:Design Innovation Group。  new window
13.Rogers, E. M.、Agarwala-Rogers, R.(1976)。Communication in Organisations。London:Collier Macmillan。  new window
14.Roodman, H.、Roodman, Z.(1973)。Management by Communication。Methuen。  new window
15.Schneider, A. E.、Donaghy, W. C.、Newman, P. J.(1975)。Organisational Communication。New York:McGraw-Hill。  new window
16.Service, L. M.、Hart, S.、Baker, M.(1989)。Profit by design : an investigation into how new-product design and development is carried out in British manufacturing companies and what beliefs and practices yield the most successful companies and products : a report to the Design Council Scotland。London:The Design Council。  new window
17.Stoner, J. A. F.、Freeman, R. E.(1992)。Management。New Jersey:Prentice-Hall。  new window
18.Timm, P. R.(1986)。Managerial Communication: A Finger on the Pulse。New Jersey:Prentice-Hall。  new window
19.Turner, B. T.(1968)。Management of Design。London:Industrial and Commercial Techniques Ltd.。  new window
20.Turner, B. T.(1983)。Design Management and Product Strategy。Wembley Conference Centre:Mechanical Engineering Publication Ltd.。  new window
21.Ughanwa, D. O.、Baker, M. J.(1989)。The Role of Design in International Competitiveness。London:Routledge。  new window
22.Hollins, G.、Hollins, B.(1991)。Total design: Managing the design process in the service sector。London:Pitman。  new window
23.Lorenz, C.(1990)。The Design Dimension: The New Competitive Weapon for Product Strategy and Global Marketing。Oxford:Basil Blackwell。  new window
24.Holt, Knut(1983)。Product Innovation Management。London:Butterworth。  new window
25.Brooke, M. Z.、Berridge, J.、Quy, N.(1991)。Management: An Introduction for Scientists and Engineers。Cheltenham:Stanley Thornes Ltd.。  new window
26.Walsh, V.、Roy, R.、Bruce, M.、Potter, S.(1992)。Winning by Design: Technology, Product Design and International Competitiveness。Oxford:Basil Blackwell。  new window
27.Topalian, A.(1980)。The Management of Design Projects。London:Associated Business Press。  new window
28.British Standard BS 7000(1989)。Guide to Managing Product Design。London:British Standards Institute。  new window
29.Mintzberg, Henry(1973)。The Nature of Managerial Work。Harper & Row。  new window
圖書論文
1.Corfield, K. G.(1979)。Product Design: A report。Ccarried out for the National Economic Development Council。London:National Economic Development Office。  new window
2.Heap, J.、Slater, P.(1987)。Managing Design: the Leeds Experience。CNAA Development Services Publication No. 14: Managing Design an Update。CNAA。  new window
3.Ludlow, C.(1990)。The Role of Communication in Corporate Identity Projects。Design management: a handbook of issues and methods。Oxford:Basil Blackwell Ltd。  new window
4.Oakley, M.(1986)。Organising Design。Product Design and Technological Innovation。Milton Keynes:Open University Press。  new window
5.Oakley, M.(1990)。Design and Design Management。Design Management: A Handbook of Issues and Methods。Cambridge:Basil Blackwell。  new window
6.Preddy, S.(1992)。Using the Spoken Word。Professional Practice in Design Consultancy。London:The Design Council。  new window
7.Walker, D.(1990)。Managers and Designers: Two Tribes at War?。Design Management: A Handbook of Issues and Methods。Oxford:Basil Blackwell Ltd.。  new window
8.Warner, T.(1992)。Design Management: a product focus。Handbook of Management。Vermont:Gower。  new window
9.Mozota, B. B. D.(1990)。Design as a Strategic Management Tool。Design Management: A Handbook of Issues and Methods。Oxford:Basil Blackwell Ltd.。  new window
 
 
 
 
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