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題名:賣場陳列空間管理之研究
書刊名:輔仁管理評論
作者:楊銘賢 引用關係馬正林邱瑞科
出版日期:1995
卷期:2:2
頁次:頁65-86
主題關鍵詞:零售業陳列空間空間管理空間配置RetailShelf spaceSpace managementSpace allocation
原始連結:連回原系統網址new window
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  • 點閱點閱:34
     陳列空間有效運用對零售賣場的經營續效有很大影響,因此,如何作好賣場的空間管理非常重要。在國外,空間管理頗受重視,其相關應用及研究甚為普遍,而內則迄無此方面的研究。本研究的主要目的有二,一是建立陳列空間配置問題的基本型式,供發展求解模式之用;二是對國內空間管理的現況進行分步的探索性調查,以作為未來繼續研究的基礎。本研究首先針對陳空間的管理問題,探討國內外的相文獻,並對國內的超級市場業者進行抽樣調查,藉由電話訪談瞭解其空間管理的現況,根據文獻探討及訪談結果,本研究從作業管理的觀點,分析零售業配空間的決策要素,建立陳列空間配置問題的基本模型,並進而提出空間管理策略的四種類型:優勢型、因應型、作業型、消極型,四種求解空間配問題的途徑:層級式求解程序、顧客或專家評價、競爭方案比較、模擬實驗,以及空間鈉理各構面關係的觀念架構。最後並於文末針對業者如何加強空間管理,以及後續研究的方向,提出建議。
     The effective utilization of shelf space has a great impact on the performance of a retail store. It is therefore very important to manage the store space well. Although space management have been emphasized and taken as a key issue abroad, there haven't been any related study in Taiwan till now. This study has tow major purposes. The first is to build a basic model for shelf space allocation problem, and the second is to execute an exploratory survey of the practices of space management in local retail industry. This study has reviewed the related literatures and interviewd a sample of supermarkets through telephone. From a viewpoint of operation management, we then analyze the decision elements and build a basic model of the shelf space allocation problem. Four types of space management strategies named as dominance, reaction, operation, and passiveness seperatively are proposed. Four approaches to solve the space allocation problem are also suggested. They are the hierarchical solving procedures, the customers' or experts' appraisals, the competitive alternatives' comparison, and the simulation experiments. In addition to the above mentioned, we propose a conceptual framework for the constructs of the space management. Finally, some guidelines of how the retail firms to reinforce the space management and the directions for future study are also proposed.
期刊論文
1.Skinner, S. J.、Cronin, J. Joseph, Jr.(1984)。Marketing outcomes, financial conditions, and retail profit performance。Journal of Retailing,60(4),9-22。  new window
2.蘇逸宏(1994)。品類管理。連鎖店雙月刊,16,57-60。  延伸查詢new window
3.Curhan, R. C.(1973)。Shelf Space Allocation and Profit Maximisation in Mass Retailing。Journal of Marketing,37(3),54-60。  new window
4.Curhan, R. C.(1972)。The Relationship between Shelf Space and Unit Sales in Supermarkets。Journal of Marketing Research,9(4),406-412。  new window
5.Kunkel, J. H.、Berry, L. L.(1968)。A Behavioral Concept of Retail Images。Journal of Retailing,32(4),21-27。  new window
6.李孟熹(1994)。臺灣零售業的發展趨勢。流通情報,81,5-7。  延伸查詢new window
7.Achabal, D. D.、Heineke, J. M.、McIntyre, S. H.(1984)。Issues and Perspectives on Retail Productivity。Journal of Retailing,60(3),107-127。  new window
8.Buttle, F.(1984)。Merchandising。European Journal of Marketing,18(6/7),104-123。  new window
9.Corstjens, M.、Doyle, P.(1981)。A model for optimizing retail space allocations。Management Science,27(7),822-833。  new window
10.Corstjens, M.、Doyle, P.(1983)。A Dynamic Model for Strategically Allocating Retail Space。Journal of the Operational Research Society,34(10),943-951。  new window
11.Cox, K.(1964)。The responsiveness of food sales to shelf space changes in supermarkets。Journal of Marketing Research,2(2),63-67。  new window
12.Cox, K.(1970)。The Effects of Shelf Space upon Sales of Branded Products。Journal of Marketing Research,7(1),55-58。  new window
13.Doyle, P.、Gidengil, B. Z.(1977)。A Review of In-Store Experiments。Journal of Retailing,53(2),47-62。  new window
14.Fancher, L. A.(1991)。Computerized Space Management: A Strategic Weapon。Discount Merchandiser,31(3),64-65。  new window
15.Gladson, T.(1993)。Space Management Tips and Trends。Progressive Grocers,72(12),32。  new window
16.Goodman, C. S.(1985)。On Output Measures of Retail Performance。Journal of Retailing,61(3),77-82。  new window
17.Harris, D.(1987)。DPP Takes off with New Technology。Retail & Distribution Management,15(2),9-12。  new window
18.Helms, M. M.、Haynes, P. L.、Cappel, S. D.(1992)。Competitive Strategies and Business Performance within the Retailing Industry。International Journal of Retail & Distribution Management,20(5),3-14。  new window
19.Moir, C. B.(1987)。Research Difficulties in the Analysis of Sunday Trading。International Journal of Retailing,2(1),3-21。  new window
20.Rosenbloom, B.(1976)。The Trade Area Mix and Retailing Mix: A Retail Strategy Matrix。Journal of Marketing,40(4),58-66。  new window
會議論文
1.叢毓麟(1992)。各國流通業自動化概況。商業自動化研討會。  延伸查詢new window
學位論文
1.陳怡文(1991)。企業運用電子資料交換(EDI)之條件探討(碩士論文)。交大。  延伸查詢new window
2.李志豪(1993)。超級市場引進電子資料交換(EDI)的重要因素(碩士論文)。國立政治大學。  延伸查詢new window
3.徐慶豐(1992)。便利商店自動化之策略與EDI之發展:統一超商個案研究(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.中華徵信所(1990)。1990年配銷流通業。臺北:中華徵信所。  延伸查詢new window
2.經濟部商業司(1991)。商業自動化發展計畫暨推動計畫。  延伸查詢new window
3.Mason, J. B.、Mayer, M. L.(1990)。Modern Retailing: Theory and Practice。Homewood, IL:BPI/Irwin, Inc.。  new window
4.McGoldrick, P. J.(1990)。Retail Marketing。Berkshire:McGraw-Hill Book (UK) Ltd.。  new window
5.經濟部商業司(1993)。超級市場經營管理技術實務手冊--商品管理篇。經濟部商業司。  延伸查詢new window
6.Johnson, George(1987)。Business Strategy and Retailing。Chichester:John Wiley。  new window
圖書論文
1.楊銘賢、邱瑞科、馬正林(1994)。流通業資訊系統--超市、EDI、物流中心。輔大資管系統專案發表文件。  延伸查詢new window
 
 
 
 
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