| 期刊論文| 1. | Shell, Adam(1991)。Sports Marketing-Firms Try To Pitch The Perfect。Public Relations Journal，1991(Jul.)。   | | 2. | Stotlar, David K.、Johnson, David A.(1989)。Assessing the Impact and Effectiveness of Stadium Advertising on Sport Spectators at Division one Institutions。Journal of sports Management，1989(Mar.)，90-102。 | 圖書| 1. | Sleight, Steve(1989)。"Who's The Audience". Sponsorship: What it is and how to use it。Cambridge：University Press。 | |