| 期刊論文| 1. | Wohlwill, J. F.、Heft, H.(1977)。A comparative study of user attitudes towards development and facilities in two contrasting natural recreation areas。Journal of Leisure Research，9(4)，264-280。   | | 2. | Caldwell, L. L.、Smith, E. A.、Weissinger, E.(1992)。The relationship of leisure activities and perceived health of college students。Society and Leisure，15(2)，545-556。 | | 3. | Bloch, P. H.、Bruce, G. D.(1984)。The leisure experience and consumer products: An investigation of underlying satisfactions。Journal of Leisure Research，16(1)，74-88。 | | 4. | Bloch, P. H.、Bruce, G. D.(1984)。Product involvement as leisure behavior。Advances in consumer research，11(1)，197-202。 | | 5. | Barber, E. H.(1989)。Customer service: The competitive edge。Journal of Park and Recreation Administration，7(4)，10-20。 | | 6. | Cato, B.、Kunstler, R.(1988)。Preferred leisure activities and reasons for participation: A comparison study with implications for marketing leisure services。Journal of Park and Recreation Administration，6(1)，54-65。 | | 7. | Kanopa, L. J.、Calabro, P. J.(1971)。Adoption of the marketing concept by large northeastern Ohio manufactures。Akron Business and Economic Review，2，9-13。 | | 8. | Marciani, L.(1985)。Marketing for participant satisfaction。Journal of Physical Eduction, Recreation and Dance，56，42-44。 | | 9. | Petlichkoff, L. M.(1993)。Group differences on achievement goal orientations, perceived ability, and level of satisfaction during an athletic season。Pediatric Exercise Science，5(1)，12-24。 | | 10. | Sallis, J. E.、Simons-Morton, B. G.、Stone, J. J.、Corbin, C. B.、Epstein, L. H.、Faucette, N.、Lannotti, R. J.、Killen, J. D.、Klesges, R. C.、Petray, C. K.、Rowland, T. W.、Taylor, W. C.(1992)。Determinants of physical activity and interventions in youth。Medicine and Science in Sports and Exercise，24(Suppl. 6)，S248-S257。 | 學位論文| 1. | Hong, S. K.(1988)。The empirical study of the effect of facilities and recreational programs on park use in urban areas(博士論文)。Texas A&M University。 | | 2. | Streff, L. L.(1991)。A determination of member satisfaction at three different types of fitness centers(碩士論文)。Arizona State University。 | | 3. | Drogin, E. B.(1991)。Evaluating the boater experience: The interrelationship of recreational use, user contacts, experiential impacts, satisfaction and displacement(博士論文)。The Pennsylvania State University，University Park。 | | 4. | Coulter, R. L.(1985)。A Marketing Approach for Segmenting the Outdoor Recreation Users in Arkansas: Utiliting Personal Value Systems to More Efficiently Provide Outdoor Services(博士論文)。The University of Arkansas。 | | 5. | Gallivan, D. M.(1990)。A Conjoint Analysis Study of the Preferences of Recreational Swimming Service Users(碩士論文)。University of Alberta。 | | 6. | Ostrye, J. D.(1987)。Evaluation of Waterpark Use: An Examination of Active-Visitors and Passive-Visitors by Importance-Performance Analysis(碩士論文)。The Pennsylvania State University。 | 圖書| 1. | McCarthy, E. J.(1971)。Basic Marketing: A Managerial Approach。Richard D. Irwin Inc。 | | 2. | Howard, D. R.、Cromptor, J. L.(1980)。Financing, Managing and Marketing Recreation and Park Resources。Dubuque, Iowa：Wm C. Brown。 | | 3. | Krapp, B.、Jenkins, C.、Bonser, K.(1976)。A long-term study of the influence of Rugby Sports Centre on the sporting life of the town。University of Chicago。 | | 4. | Mills, A. S.、Albrecht, D. E.、Wicks, B. E.(1984)。Recreation and Parks Needs Assessment Survey Manual。Texas：Texas Agricultural Extension Service, The Texas A&M University System, College Station。 | | 5. | Rewoldt, S. H.、Scott, J. D.、Warshaw, M. R.(1977)。Introduction to Marketing Management: Text and Cases。Homewood, Illinois：Richard D. Irwin, Inc。 | | 6. | Stotlar, David K.(1993)。Successful Sport Marketing。Dubuque, IA：Wm. C. Brown Communications Inc.。 | 圖書論文| 1. | Houston, F. S.(1987)。The marketing concept: What it is and what it is not。Contemporary Issues and Practices in Marketing。Boston：Allyn and Bacon, Inc。 | |