This paper analyzes the export/direct-investment strategies adopted by the multinational firm of the home country under the assumption that a host country's competing firm has incomplete information about the cost of home production of the multinational firm. The main findings are that for a given tariff rate, the critical cost of export/direct-investment is higher under incomplete information and that for a given cost of home production, the critical tariff of export/direct-investment is also higher under incomplete information. As the number of host country's firms increases, the critical cost and/or tariff are also higher.