"Not too close, not too far"(pu-chi pu-li) is original a Buddhist term. Literary theorists and aethericians introduce it to the areas of literarure creativitity and appreciation and use it to describe the characteristics of creative and appreciative experience. Why are they doing so is because both Buddhism and poetry are "not too close and not too far" from language. The prupose of this essay is to elaborate the application of this theory in the activities of literary creativity and appreciation.